Ball of the future (and what a bargain!)
Wednesday, December 15, 2004 at 11:48 AM First there was the much ballyhooed announcement about the
“revolutionary” new NanoDynamics golf ball “whose rotational speed is
reduced, the potential for hooking and slicing is diminished.”
"In addition to straighter drives, the NDMX technology is expected to improve roll characteristics of the ball on the green resulting in truer putts.” Is expected?
As “an extra benefit, the core of the NDMX golf ball is completely recyclable.” Oh great. I'm sure golfers across the land will peel off the cover and drop the core in their neighborhood recycling bins.
Now comes the news that the company has signed up former USGA Technical Director Frank Thomas to get him to proclaim this to be the greatest product ever.
"I look forward to working with NanoDynamics on the NDMX concept, which has the potential to revolutionize and revitalize the golf ball industry," Thomas said. "The NDMX technology will provide a more efficient projectile for a wide range of golfer skill levels and I believe it will enhance the game of golf."
This is quite an about face for one of the leading voices against over-commercialization of the sport. Why? How about the price for this revolutionary ball. Seated?
They’re taking pre-orders for sleeves starting at just $24.99. A dozen balls will set you back $89.99. But don’t forget, those cores are recyclable!
Yep, herein lies golf’s salvation.