What Do You Think Tiger Is Worth?

On Tuesday Tiger had this to say about his design studies:

As far as my course design, it's something I've always wanted to do and I wanted to make sure that I played around the world before I ever got into course design. I wanted to see what basically every continent has to offer and basically observe and play and experience those different philosophies that all of the different architects have had in each region, and I'm lucky enough to have done that. I just felt it was time for me to try something different, something creative and something that will challenge me in a different way. Certainly something I've really, really been looking forward to.

Now, keeping in mind that the big name players get somewhere in the neighborhood of $2-2.5 million for a "signature" design (and the right to market the living daylights out of their name and er, gulp, "lifestyle"), I'm wondering what you think Tiger's design fee should be? (This is assuming a project that includes some real estate component.) 

Comments

[Scott W]

I still don't know why Tiger is going into the design business at this time of his life. I thought it would after he won his 19th major.

Why would he want to use his valuable time to design a course that goes through a estates? Doesn't he like to use his time to practice and shill for his sponsors?


If he wants to put his efforts into something that will last a lifetime, then he should start a family.

[John Gorman]

$5 million plus.

[ken-one-putt]

If each $1 million in additional cost requires $10 in green fees as has been suggested, we have to consider what TW's name will yield in a course's potential to extract $$$ from golfer's pockets.

I'm thinking it's gotta be at least $50.

So.... his recoverable design fee is $5 million.

Give or take a couple of mill.

K

[Adam Clayman]

That $10 per million didn't work. Why use it now?

Tiger would do well to give his first one away. Just like heroin, and/or, Mrs. Fields

[Jeff Pollner]

Well, I would give him around 5 million to use his name (but would have an associate of someone like Doak or Coore actually do the work). I wouldn't give him a dollar to actaully have his firm design my course until I had seen what they can do.