And Yet More 84 Talk

The shock is wearing off and Gerry Dulac points out the absurdity of a company doing billions in sales and that spared no expense to make the 84 Lumber Classic a significant event, suddenly worrying about the PGA Tour's measely $8 million price tag. Something strange is going on here...

As if a couple million, even $8 million, can even begin to put a dent in $10 billion?

And when did the Hardy family all of a sudden start worrying about a couple of million?

He has poured more than $100 million into making Nemacolin Woodlands the destination of the rich and famous, and that doesn't include the $66 million Falling Rock lodge that is patterned after The Cloister at Sea Island, Ga. After the first year of the tournament, he bought more than 250 acres to build access roads to the golf course and had a driving range constructed that was the envy of other PGA Tour events. What's more, Pete Dye, the architect of Mystic Rock, was brought back so many times to improve the golf course that even he joked, "That's my annuity."

Comments

[J.P.]

Hardy wanted in the Fed Up Cup and Finchem said no. Same thing happened with the Booze Allen people. Commissioner Finchems two tier tour is sending sponsors elsewhere in search of return for their advertising buck, which is going to lead to the reduction of the tournament schedule, that Phil wants.

[Dan G.]

But Finchem did give the 84 a Fed Ex spot did he not? It seems like 84 has really increased its visibility in its sponsorship of this tournament. I just find it shocking that this tournament, which seemed like Hardy's pride and joy, should cease to exist because of the company. I'm not sure how we can blame Finchem for this.

I suppose it's a good thing, though, that the GHO, I mean, Buick Championship, has seemingly been given new life.

[J.P.]

Dan
Are you suggesting that Finchem granted 84 one of the 4 Championship spots? Or just a place on the schedule?