Books
  • Lines of Charm: Brilliant And Irreverent Quotes, Notes, And Anecdotes from Golf's Golden Age Architects
    Lines of Charm: Brilliant And Irreverent Quotes, Notes, And Anecdotes from Golf's Golden Age Architects
  • The Future of Golf: How Golf Lost Its Way and How to Get It Back
    The Future of Golf: How Golf Lost Its Way and How to Get It Back
    by Geoff Shackelford
  • Grounds for Golf: The History and Fundamentals of Golf Course Design
    Grounds for Golf: The History and Fundamentals of Golf Course Design
    by Geoff Shackelford
  • The Art of Golf Design
    The Art of Golf Design
    by Michael Miller, Geoff Shackelford
  • Alister MacKenzie's Cypress Point Club
    Alister MacKenzie's Cypress Point Club
    by Geoff Shackelford
  • The Golden Age of Golf Design
    The Golden Age of Golf Design
    by Geoff Shackelford
  • The Good Doctor Returns: A Novel
    The Good Doctor Returns: A Novel
    by Geoff Shackelford
  • Masters of the Links: Essays on the Art of Golf and Course Design
    Masters of the Links: Essays on the Art of Golf and Course Design
  • The Captain: George C. Thomas Jr. and His Golf Architecture
    The Captain: George C. Thomas Jr. and His Golf Architecture
    by Geoff Shackelford
  • The Riviera Country Club: A Definitive History
    The Riviera Country Club: A Definitive History
    by Geoff Shackelford
Current Reading
  • Fifty More Places to Play Golf Before You Die: Golf Experts Share the World's Greatest Destinations (Fifty Places Series)
    Fifty More Places to Play Golf Before You Die: Golf Experts Share the World's Greatest Destinations (Fifty Places Series)
    by Chris Santella

    Follow up includes yours truly nominating Rustic Canyon. Shocking, I know.

  • Sports Illustrated The Golf Book
    Sports Illustrated The Golf Book
    by Editors of Sports Illustrated
  • Planet Golf USA: The Definitive Reference to Great Golf Courses in America
    Planet Golf USA: The Definitive Reference to Great Golf Courses in America
    by Darius Oliver

    The highly anticipated second volume comes to America for more design analysis and stunning photography.

  • St Andrews Golf Links: Six Centuries of Golf
    St Andrews Golf Links: Six Centuries of Golf
    by Tom Jarrett, Peter Mason

    Another St. Andrews book to warm us up for the 2010 Open.

  • Swinley Forest Golf Club
    Swinley Forest Golf Club
    by Nicholas Courtney
  • Jenkins at the Majors: Sixty Years of the World's Best Golf Writing, from Hogan to Tiger
    Jenkins at the Majors: Sixty Years of the World's Best Golf Writing, from Hogan to Tiger
    by Dan Jenkins
  • The Leaderboard: Conversations on Golf and Life
    The Leaderboard: Conversations on Golf and Life
    by Amy Alcott


  • The 19th Hole: Architecture of the Golf Clubhouse
    The 19th Hole: Architecture of the Golf Clubhouse
    by Richard Diedrich

    SI Golf Plus calls this the #1 golf book of 2008.

  • World Atlas of Golf: The Greatest Courses and How They are Played
    World Atlas of Golf: The Greatest Courses and How They are Played
    by Mark Rowlinson

    New and updated, including contributions from Ran Morrissett and Daniel Wexler.

  • Golf in America (Sport and Society)
    Golf in America (Sport and Society)
    by George B. Kirsch


    Fresh and well researched perspective on the history of golf in America

  • Follow the Roar: Tailing Tiger for All 604 Holes of His Most Spectacular Season
    Follow the Roar: Tailing Tiger for All 604 Holes of His Most Spectacular Season
    by Bob Smiley
  • Pebble Beach: The Official Golf History
    Pebble Beach: The Official Golf History
    by Neal Hotelling
  • Free: The Future of a Radical Price
    Free: The Future of a Radical Price
    by Chris Anderson
Classics
  • The Book Of Golfers: A Biographical History Of The Royal & Ancient Game
    The Book Of Golfers: A Biographical History Of The Royal & Ancient Game
    by Daniel Wexler


  • A Season In Dornoch: Golf and Life in the Scottish Highlands
    A Season In Dornoch: Golf and Life in the Scottish Highlands
    by Lorne Ruberstein

    A summer in Dornoch.

  • Emerald Gems:The Links of Ireland
    Emerald Gems:The Links of Ireland
    by Laurence Casey Lambrecht

    Beautiful images of the classic Irish links.

  • Golf Architecture in America: Its Strategy and Construction
    Golf Architecture in America: Its Strategy and Construction
    by Geo. C. Thomas
  • The Spirit of St. Andrews
    The Spirit of St. Andrews
    by Alister MacKenzie
  • Club Life: The Games Golfers Play
    Club Life: The Games Golfers Play
    by John Steinbreder
  • Discovering Donald Ross: The Architect and his Golf Courses
    Discovering Donald Ross: The Architect and his Golf Courses
    by Bradley S. Klein
  • Evangelist of Golf: The Story of Charles Blair MacDonald
    Evangelist of Golf: The Story of Charles Blair MacDonald
    by George Bahto
  • The Course Beautiful : A Collection of Original Articles and Photographs on Golf Course Design
    The Course Beautiful : A Collection of Original Articles and Photographs on Golf Course Design
    Treewolf Prod
  • Reminiscences Of The Links
    Reminiscences Of The Links
    by Albert Warren Tillinghast, Richard C. Wolffe, Robert S. Trebus, Stuart F. Wolffe
  • Gleanings from the Wayside
    Gleanings from the Wayside
    by Albert Warren Tillinghast
  • The Missing Links: America's Greatest Lost Golf Courses & Holes
    The Missing Links: America's Greatest Lost Golf Courses & Holes
    by Daniel Wexler
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« Bag Abuse=Character? | Main | "Augusta National, with an assist from nature, finally reined in technology." »
Sunday
15Apr2007

IM'ing With The Commissioners, Vol. V

My NSA sources took time out from their search for those lost RNC emails to share a Sunday night conversation between the LPGA's Commissioner Carolyn Bivens and PGA Tour Commissioner Tim Finchem. This followed Sunday's bizarre day in which the LPGA event on CBS was delayed, the PGA Tour's Heritage play on CBS cancelled by high winds, and with the delayed LPGA's event on CBS airing on The Golf Channel.

DaBrandLady: tim, you there?

twfPGATour©: Hi Carolyn.

DaBrandLady: Rough day for the product.

twfPGATour©: I know, our consumers had to listen to Bobby Clampett on two channels at once.

DaBrandLady: oh. I meant the winds.

DaBrandLady: i thought he was great on the ginn. we feel lucky to have his insights.

twfPGATour©: Yes you are. He's a big talent.

DaBrandLady: say tim, I know the ginn on cbs was an ad buy for us and all, but since it was running long and the heritage was in that hurricane delay, don't you think we could have seen more of our event shown live on cbs instead of tape from last year's heritage?

twfPGATour©: Well you know I wish could have helped, but as you well know the platform layering dynamics are intensely complicated.

DaBrandLady: ha! i actually wrote a dissertation on that when I was at the usa today and they wanted to change the life's section color from purple to navy blue.

DaBrandLady: anyway, i do know all about the parameters involved. it just seemed odd to have our event going on with so many dynamic young women-American golfers competing with a future hall of famer, and then to turn and see you all teasing the viewer with updates before heading back to tape of last year.

twfPGATour©: I feel your pain Carolyn. It's out of my hands.

DaBrandLady: and for cbs, what an opportunity to declare their devotion to young women-american athletes in light of the dan imos de-branding thing.

twfPGATour©: It's actually Don Imus I believe.

DaBrandLady: of course, silly me!

DaBrandLady: say, that new creative with zach johnson was quite exquisite.

twfPGATour©: Yes, fortuitous timing for strengthening our family of brands and for Zach's ability to leverage the equity in his newfound brand stature.

DaBrandLady: whoever thought of using him in those new spots should get a big raise!

twfPGATour©: Glad you reminded me of that Carolyn. I'm making a note right now to bump Tom Wade's salary another $100,000 a year. He's undervalued at $550,000 per year.

DaBrandLady: say, speaking of salary Tim, did you see this sports business journal article about how much I'm making?

twfPGATour©: They had you at around $500,000 I believe.

DaBrandLady: yes they got it off this battlestar web site that monitors non-profits.

twfPGATour©: Guidestar.

DaBrandLady: well, anyway, i was looking around their site and i noticed you guys have managed to keep your most recent tour returns off. how do i do the same thing? because my brand coaches feel i took a hit in light of the fact that i'm only making a half-mil while you are making $7 million and Len Zelig is making $14.5 million.

twfPGATour©: it's Bud Selig and can you believe that? I need to go back to the policy board for a raise.

DaBrandLady: right, so how do I stop this brand-damaging from going online?

twfPGATour©: well it's a legal issue for us, but if you call Ed M he'll explain how to do it. It's a layered process that involves many dynamics and metrical platform delineational restructuring with the IRS.

DaBrandLady: oh, and here i was hoping it was just something powell-tate handled up in d.c.

twfPGATour©: Well, there's that too.

DaBrandLady: great! thanks tim!

twfPGATour©: My pleasure Carolyn. Give my best to, uh...

DaBrandLady: he says hi back!

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Reader Comments (5)

well done
04.16.2007 | Unregistered CommenterKeith86
Instead of watching "non" golf we watched the DVD of Some Mothers Do 'Ave 'Em (aka The Master of Disaster), an old British sitcom. It was a bit like Augusta actually. I was at my parents and they had the Golf Channel taken away from them earlier in the year by their cable company. No golf for you! So we didn't get to see the Laura/Lorena meltdown on 18. I wonder what the Heritage ratings were? Three. As in three total viewers.
04.16.2007 | Unregistered CommenterWayne
Heh, Heh, Heh, Heh, now we know why Finchem brags about these players not being a unionized sport.
04.16.2007 | Unregistered CommenterB. Pratt
What's Clampett going to be doing, informercials on the Golf Channel?
04.17.2007 | Unregistered CommenterJimmy
Not one of your best...
04.18.2007 | Unregistered Commenternoz

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