The Value Proposition Lady? How am I supposed to work with that?

Well, there was the rest of the press conference today at the ADT (RIP) Championship...

Equity is the next pillar. We're a member organization, and we will continue to expand the menu and the value of the benefits provided to our members. Moving closer to the equity they deserve and they need.

I wish this economic downturn had waited one more year. I wish we'd had one more year, but I'm grateful that we had the past three.

Oh, why's that?

Our 2009 budget plans for a solidly profitable year. A continued high level of contributions to our member benefits, including a 25% increase in the pension fund contributions.

If we had not undertaken the substantive changes to the business model of the LPGA during the previous three years, our picture would be decidedly less hopeful.

Scribblers in attendance: did she actually just pat herself on the back at this point? The transcriber did not note any form of petting, heavy or otherwise.

On the wacky notion of starting the year with a $1 million first place prize event, instead of ending the season that way:

CAROLYN BIVENS: For several reasons. But it effects the money list as much as having it at the end of the year. Somebody wins a million dollars. And frankly, I hope five to ten years from now, somebody's standing up to you and talking about $9 or $10 million events, and that this event would have a purse of $2 million.

I know that people say you shouldn't compare the LPGA to the PGA. I actually believe these girls really do rock. I believe these girls are great, and I believe this is a great value proposition, and that's where we're growing.

Sigh. I can't stand it when she makes Finchem look good.

Q. Can you just update us on what are your pursuing TV rights fees? And how this economic climate effects that plan?

CAROLYN BIVENS: You can't negotiate television in the media, but I will tell you this, it's a very important part of -- it's an important aspect of women's sports. It's incredibly important to the LPGA.

We can have the very best players in the world, the most dynamic, charismatic players and the people don't see them. You don't increase the value. It's also very difficult for an organization to operate and for -- there's a phrase that's been thrown around a lot this week, a price-value equation. It's very hard to have price-value equation when you're underwriting all of the costs of the television time as well as of the production.

Wait, price-value equation wasn't on my bingo board...that's not fair CB.

Q. If I recall correctly, think there were going to be some serious tweaks to the English proficiency policy. Is there anything can you update on that or when we can expect to hear some something?

CAROLYN BIVENS: Let me go back and reprise a few of my remarks and say performance at the LPGA, and frankly, the survival and ability to succeed here is more than performing on the golf course. The international nature of our tour offers us great opportunities and it also offers us challenges.

As we went to benchmark best practices in this area, there is no other program that exists like this in a sports or an entertainment world. What's come out of all of that is offers in some cases for some pro bone owe work from some pretty impressive groups and organizations, and we're taking them up on it.

So we're actually going to make this more extensive than we'd ever intended to in the very first place. And our goal is to come out of this a year to 18 months from now and have a model program.

See, wankers. The horrible PR disaster turned into a positive. Pro-bono (Pro bone owe) English training!