Saturday
01Mar2008
Brand Lady: We Love Asian Women!
Thanks to LPGA Fan for noticing Commissioner Carolyn Bivens's response to concerns that the LPGA Tour has been invaded by Asians. It's good to see her command of the English language still stinks:
"Yes, there is a huge number (of Asian players), but if the LPGA Tour is going to remain home to the best women's golf in the world, the last thing you want to do is put quotas on it," Bivens told reporters during Thursday's opening round of the $2 million HSBC Women's Champions championship in Singapore.
"I am not concerned about Americans getting squeezed out.
"Do you want to have the best tour, do you want to have the most competition, do you want to have the highest level of performance? Or do you want to protect a nationality? We think we are doing both."Wait, so you are protecting a nationality? Would that be, like, the Oscar party thing?
"I don't think there are any Americans out there today who wouldn't say that Asians have made this tour better and more competitive," she added.
Bivans said the LPGA was working hard to overcome the challenges of limited exposure and media coverage, but she said she was convinced this could be achieved by attracting the world's best to the tour.
"If we have the most competitive tour in the world, we'll draw the best sponsors, we'll draw the most rabid fans and our media challenges will be lessened," she insisted.
"Performance is the very first standard that we have to uphold."
Wow, not one mention of branding. This is disturbing.
Saturday, March 1, 2008 at 09:09 PM
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Reader Comments (5)
She's right on substance, of course, but what happened to brevity?
I sign my name as someone very proud of what Carolyn is trying to accomplish. That she is running the LPGA and thinking of the players should be applauded.
Hollis Stacy
That's what I get for being a smart ass and doing posts when I'm half asleep. Thanks!
Hollis,
Thanks for your comments. I don't think it's racist to note her comments and to wonder why the commissioner is even giving the issue the time of day. I'm not sure why the topic of the number of Asian players came up, but if it was a specific article it was probably not in good taste and should not be acknowledged if at all possible. It's also somewhat humorous that she is suddenly quite interested in the competition being the focus, since all we've heard about are rebranding initiatives and controversies either not related to the competition, or occurring as a result of compromises to the rules. It's great to see her focused on the golf, hope that continues.