Books
  • Lines of Charm: Brilliant And Irreverent Quotes, Notes, And Anecdotes from Golf's Golden Age Architects
    Lines of Charm: Brilliant And Irreverent Quotes, Notes, And Anecdotes from Golf's Golden Age Architects
  • The Future of Golf: How Golf Lost Its Way and How to Get It Back
    The Future of Golf: How Golf Lost Its Way and How to Get It Back
    by Geoff Shackelford
  • Grounds for Golf: The History and Fundamentals of Golf Course Design
    Grounds for Golf: The History and Fundamentals of Golf Course Design
    by Geoff Shackelford
  • The Art of Golf Design
    The Art of Golf Design
    by Michael Miller, Geoff Shackelford
  • Alister MacKenzie's Cypress Point Club
    Alister MacKenzie's Cypress Point Club
    by Geoff Shackelford
  • The Golden Age of Golf Design
    The Golden Age of Golf Design
    by Geoff Shackelford
  • The Good Doctor Returns: A Novel
    The Good Doctor Returns: A Novel
    by Geoff Shackelford
  • Masters of the Links: Essays on the Art of Golf and Course Design
    Masters of the Links: Essays on the Art of Golf and Course Design
  • The Captain: George C. Thomas Jr. and His Golf Architecture
    The Captain: George C. Thomas Jr. and His Golf Architecture
    by Geoff Shackelford
  • The Riviera Country Club: A Definitive History
    The Riviera Country Club: A Definitive History
    by Geoff Shackelford
Current Reading
  • Jenkins at the Majors: Sixty Years of the World's Best Golf Writing, from Hogan to Tiger
    Jenkins at the Majors: Sixty Years of the World's Best Golf Writing, from Hogan to Tiger
    by Dan Jenkins
  • The Leaderboard: Conversations on Golf and Life
    The Leaderboard: Conversations on Golf and Life
    by Amy Alcott


  • A Course Called Ireland: A Long Walk in Search of a Country, a Pint, and the Next Tee
    A Course Called Ireland: A Long Walk in Search of a Country, a Pint, and the Next Tee
    by Tom Coyne


  • The 19th Hole: Architecture of the Golf Clubhouse
    The 19th Hole: Architecture of the Golf Clubhouse
    by Richard Diedrich

    SI Golf Plus calls this the #1 golf book of 2008.

  • World Atlas of Golf: The Greatest Courses and How They are Played
    World Atlas of Golf: The Greatest Courses and How They are Played
    by Mark Rowlinson

    New and updated, including contributions from Ran Morrissett and Daniel Wexler.

  • Golf in America (Sport and Society)
    Golf in America (Sport and Society)
    by George B. Kirsch


    Fresh and well researched perspective on the history of golf in America

  • Pete Dye Golf Courses: Fifty Years of Visionary Design
    Pete Dye Golf Courses: Fifty Years of Visionary Design
    by Joel Zuckerman

  • Follow the Roar: Tailing Tiger for All 604 Holes of His Most Spectacular Season
    Follow the Roar: Tailing Tiger for All 604 Holes of His Most Spectacular Season
    by Bob Smiley

  • The Wow Factor: How I Turned One Idea and My Unbridled Enthusiasm Into a Golf Revolution
    The Wow Factor: How I Turned One Idea and My Unbridled Enthusiasm Into a Golf Revolution
    by Barney Adams
  • Anticipation
    Anticipation
    by Lewis Black

    The comedian's latest CD includes a 7 minute rant on golf.

  • Planet Golf: The Definitive Reference to Great Golf Courses Outside the United States of America
    Planet Golf: The Definitive Reference to Great Golf Courses Outside the United States of America
    by Darius Oliver

    Exquisite photography and lively course reviews/essays.

Classics
  • The Book Of Golfers: A Biographical History Of The Royal & Ancient Game
    The Book Of Golfers: A Biographical History Of The Royal & Ancient Game
    by Daniel Wexler


  • A Season In Dornoch: Golf and Life in the Scottish Highlands
    A Season In Dornoch: Golf and Life in the Scottish Highlands
    by Lorne Ruberstein

    A summer in Dornoch.

  • Emerald Gems:The Links of Ireland
    Emerald Gems:The Links of Ireland
    by Laurence Casey Lambrecht

    Beautiful images of the classic Irish links.

  • Bernard Darwin On Golf (On)
    Bernard Darwin On Golf (On)
    by Bernard Darwin
  • The Spirit of St. Andrews
    The Spirit of St. Andrews
    by Alister MacKenzie
  • Club Life: The Games Golfers Play
    Club Life: The Games Golfers Play
    by John Steinbreder
  • Discovering Donald Ross: The Architect and his Golf Courses
    Discovering Donald Ross: The Architect and his Golf Courses
    by Bradley S. Klein
  • Evangelist of Golf: The Story of Charles Blair MacDonald
    Evangelist of Golf: The Story of Charles Blair MacDonald
    by George Bahto
  • The Course Beautiful : A Collection of Original Articles and Photographs on Golf Course Design
    The Course Beautiful : A Collection of Original Articles and Photographs on Golf Course Design
    Treewolf Prod
  • Reminiscences Of The Links
    Reminiscences Of The Links
    by Albert Warren Tillinghast, Richard C. Wolffe, Robert S. Trebus, Stuart F. Wolffe
  • Gleanings from the Wayside
    Gleanings from the Wayside
    by Albert Warren Tillinghast
  • The Missing Links: America's Greatest Lost Golf Courses & Holes
    The Missing Links: America's Greatest Lost Golf Courses & Holes
    by Daniel Wexler
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« All Things Considered: No. 17 Sawgrass | Main | Annika "Stepping Away" Stories »
Tuesday
13May

USA Today Flash: Golf Ball Has Improved!

Jerry Potter does that informercial thing that only the USA Today has the cajones to try, this time with layering a monumental puff piece/suck up to advertisers with contributions from nearly everyone in the golf ball business. 

See if you can spot the theme here:

Garcia sealed the victory with a wedge shot on the par-3 17th island hole when the ball stopped 4 feet from the cup. Garcia's skill certainly was a factor, but all players are finding that the current generation of golf balls is far better than anything in the past.

Next...

Statistics can be misleading, but victories aren't. Titleist, which dominates the PGA Tour in players, has 11 wins this year; Nike has six, including Trevor Immelman's win at The Masters.

Callaway has two wins, but on the LPGA tour Lorena Ochoa and Annika Sorenstam have combined to give Callaway eight wins in 11 tournaments.

Clearly, the golf ball, whether a three-piece or a four-piece construction, is better than in past generations.

And finally...

As Nike's rep to the pro tours, Rick Nichols often pitches a new golf ball design to his father, Bobby Nichols, a former touring pro, who at 72 is all but retired from tournament golf.

"He always says, 'The ball is the same size as it used to be, isn't it? And, it's still round isn't it?' " Rick says.

The answer is yes to both questions, but today's golf ball is closer to perfect than at any time in the game's history.

And better than in past generations!

Come on Wally, even you had to find this one painful to read. 

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Reader Comments (12)

"They're a result of developments in synthetic rubber and plastics and improved manufacturing processes that allow companies to make solid-core balls with multiple layers that can be fine-tuned to get the optimum results for premier players."


how does this promote golf for the oh, other 97% of golfers out there? another example of why technology in the game should be further overseen, not courses being lengthened.
05.13.2008 | Unregistered Commentermichael
"Lorena Ochoa and Annika Sorenstam have combined to give Callaway eight wins in 11 tournaments."

Annika and Lorena could combine for 8 wins playing Pinnacles.
05.14.2008 | Unregistered CommenterRM
that piece sounds like a parody of those old industrial relations films they used to show when we had a substitute teacher in math or science class:

"america's golf ball manufacturers: our scientists are working night and day to bring to future to america's golfers today!"
05.14.2008 | Unregistered Commenterthusgone
Statistics show 100% of golf tournaments are manufactured by someone.

What an amazing discovery he made!! Didn't he author the piece on how the Sun causes global warming.
05.14.2008 | Unregistered CommenterBrad Ford
Troy: Gettin' ready to play golf, Jimmy?

Jimmy: Uhh, Mr. McClure? I have a crazy friend who says its wrong to play a rolled-back ball. Is he crazy?

Troy: No - just ignorant! You see, your crazy friend never heard of the "ProV1". Just ask this scientician.

Scientician: [Looking up from a microscope.] Uhhh...

Troy: He'll tell you that, on the golf course, one player invariably outdrives another player to score better. Don't kid yourself, Jimmy. If a player ever got the chance, he'd outdrive you and everyone you care about!

Jimmy: Wow, Mr. McClure! I was a grade A moron to ever question the USGA.

Troy: [Laughs.] Yes you were, Jimmy...yes you were. [Briskly rubs his hand on Jimmy's head.]

Jimmy: [Timid] Uhh...you're hurting me...
05.14.2008 | Unregistered CommenterReverendTMac
Rev TMac:

Where do I sign up for Bovine University?

That was brilliant.
05.14.2008 | Unregistered CommenterJason
RevTMac: spot on!
05.14.2008 | Unregistered Commenterthusgone
Before these amazing new golf balls, no one ever won golf tournaments. They'd just sort of play purposelessly until the TV cameras went away and then slouch off the course. It was all very depressing. I'm glad those days are behind us.


05.14.2008 | Unregistered Commentersodface
C'mon - tell us you don't enjoy watching that little orb through the sky. Or the 'Survivor' ad in the lower corner...
05.14.2008 | Unregistered CommenterCBS Sportz
Nice.

Do you remember that ball that would go straightish for about a 100 yards and take a violent turn to the left or right?

I miss the old ball.....
05.14.2008 | Unregistered Commenterdan
And what about the dozens of players using Titleist or Callaway who don't make the cut each week? The balls didn't help them? What?

4p
05.14.2008 | Unregistered CommenterFour-putt
The question I have is, in proportion to how many of the players are playing that ball, how often does a particular ball win? If 131 out of 144 are playing Titleists every week, Titleist better be winning 91% of the time, you know? My guess is, it's lower than that, even accounting for the Tiger factor.
05.14.2008 | Unregistered CommenterBench

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