“I’m sure we could probably sell as many as we brought in, but we’re not really looking to capitalize on it at this point"

Jon Show reports that those ugly shirts the Americans will inevitably wear for Sunday's singles matches will be sold in limited quantities at the merchandise pavilion. I pity the poor folks who have to witness doughy, cigar-smoking men change into their ($94!) purchase so they too can walk around Valhalla while experiencing what it's like to wear a Nike Dri-Fit while getting smacked around by Europeans.

But at least the PGA of America is humble about it...

Officials would not disclose how many are in stock but said quantities are extremely limited.

“I’m sure we could probably sell as many as we brought in, but we’re not really looking to capitalize on it at this point,” said Kevin Carter, senior director of business development for the PGA of America.

The PGA of America declined to speculate on how much revenue the apparel could bring in, but it should be less than six figures based on sales of uniforms at the Presidents Cup, a similar team golf competition.
By any definition of capitalize, that quote makes no sense.