Not All Bad News For Golf!

Keith Kelly in the New York Post looks at Conde Nast's advertising slide but notes:

Only one magazine in its stable is showing a rise over a year ago: Golf World, a small circulation weekly, that is up 16.5 percent through the Feb. 23 issue.

And Sean Martin reports that despite executive upheaval and huge losses at Nationwide, the insurance giant is continuing its support of the PGA Tour’s developmental circuit:

John Aman, Nationwide’s associate vice president of strategic sponsorships, said he does not expect any “wholesale changes” to the company’s marketing approach.

“We remain committed to the Nationwide Tour, as well as our other sponsorships,” Aman told Golfweek. “That’s a question we’re getting asked across the board, and it’s part of what we think we need to do to be in the marketplace in a competitive insurance climate.”

Comments

[ed]

Is Golf World using the USA Today way of growing 'circulation'? Maybe doubling the number of copies they drop in the Media Center and counting that as circulation growth?!?!

Lame attempt at humor. I am a subscriber and am happy to see them growing.

[reality is]

Golf is under attack. A symbol of corporate greed as far as the government is concerned. Now is the time for all lovers of the game to band together for the good of the game. So Geoff, I suggest a moratorium on your sarcasm and distaste for all things anti-Geoff. Instead, we need a full out assault on Congress for the good of the game. Just my opinion.

[Geoff]

Ed,
If you read the article you will note that the growth number was in reference to ads, not circulation. Glad you are a subscriber!

reality is,
Thanks for the advice.

[vwgolfer]

Insurance is recession proof.