With a fallen dove feather metaphorically reminiscing about Wells Fargo's decision to shed visible ties to the sixth of golf's four majors, Eric Spanberg writes about the new logo unveiling and buries a lede revealing that we will see no corporate ties for the foreseeable future:
Johnny Harris, Quail Hollow Club president, says 85 percent of the signs, brochures and other materials for the upcoming tournament will feature the new name and logo. Tickets had already been printed with the Wachovia name and could not be changed in time for the 2009 tournament. By next year, everything will be the Quail Hollow Championship. Since Wachovia buyer Wells Fargo is under contract to serve as title sponsor through 2014, the bank remains a key stakeholder in the tournament even without its name on the event.
Oh, and about the logo. Because I know how much brand dynamics mean to you:
The tournament's new logo, a navy blue and copper stylized "Q," now prominently features the feather of the Bobwhite Quail, a popular game bird in the Southeast region.
"We challenged ourselves to create a mark that's reflective of both the unparalleled spectator experience as well as the challenging, classic course design the TOUR's top players have come to love," said General Tournament Chairman Mac Everett.
You know, that's exactly what I thought when I saw it.