New Quail Hollow Logo Cleverly Reflects Shedding Of Corporate Sponsor

With a fallen dove feather metaphorically reminiscing about Wells Fargo's decision to shed visible ties to the sixth of golf's four majors, Eric Spanberg writes about the new logo unveiling and buries a lede revealing that we will see no corporate ties for the foreseeable future:

Johnny Harris, Quail Hollow Club president, says 85 percent of the signs, brochures and other materials for the upcoming tournament will feature the new name and logo. Tickets had already been printed with the Wachovia name and could not be changed in time for the 2009 tournament. By next year, everything will be the Quail Hollow Championship. Since Wachovia buyer Wells Fargo is under contract to serve as title sponsor through 2014, the bank remains a key stakeholder in the tournament even without its name on the event.

Oh, and about the logo. Because I know how much brand dynamics mean to you:

The tournament's new logo, a navy blue and copper stylized "Q," now prominently features the feather of the Bobwhite Quail, a popular game bird in the Southeast region.

"We challenged ourselves to create a mark that's reflective of both the unparalleled spectator experience as well as the challenging, classic course design the TOUR's top players have come to love," said General Tournament Chairman Mac Everett.

You know, that's exactly what I thought when I saw it.

Comments

[RM]

Crappy logo.

[johnny knoxville]

I'm just glad no one displayed the other logos that were considered

[thusgone]

this is really stupid.

lest they be subjected to ignorant sniping by the likes of tmz and maureen dowd, wachovia erases any chance that they might derive some bang for their many bucks, while at the same time indicating that there actually is something shameful about corporate sponsorship of professional sporting events.

martin amis got it right when he termed the american media "the moronic inferno."

[lobo]

I thought it was a left over feather from when the wells fargo stock and dividend was blasted. When you bought the stock you had a whole bird now you only have a feather with no dividend. That's what came to my mind.

[Selwyn Ave.]

Crummy logo, won't be buying any of those shirts/hats.

Great event for the players, lousy event for the spectators. Site lines ruined by poor corporate tent placement. Getting to and from is a world class PITA. They have WAY TOO MANY golf carts running around place as evidenced by the fact a spectator was seriously injured when hit by a cart not long ago. Sell too many tickets.

Too many tickets probably not a problem anymore...