Take That Brand Lady: PGA Tour Scoops Up Rejected LPGA Television Partner

Thanks to reader Gene who noticed that the PGA Tour's new partner for the season opening event in Maui has been overtaken by the same folks who were rejected by the LPGA Tour not too long ago.

The press conference today included Tim Finchem and SBS's Sang Chun. Here's what Ron Sirak wrote about SBS ending its sponsorship of the LPGA's Maui event.

While the matter of Korean television rights for LPGA events might seem like a minor issue, it is not. The income from those rights is the tour's largest single revenue stream. And it is safe to assume the value of the LPGA in the Korean market will only grow in direct proportion to the success of Korean players on tour. Last year, both the U.S. Women's Open (Inbee Park) and the Ricoh Women's British Open (Jiyai Shin) were won by Koreans, who now number nearly 50 on tour. That Park was only 19 years old and Shin 20 when they grabbed their titles certainly bodes well for more major victories by Koreans—and better ratings.

The contract with J Golf, which has yet to be announced by the tour or the network, but details of which were obtained by Golf World, is a multiyear deal likely worth in excess of $4 million annually, according to sources familiar with the negotiations. That is up significantly from the $2.25 million SBS says it paid to broadcast 30 events in Korea this year. Asked if his company would continue to sponsor the SBS Open when coverage moves to J Golf next year, Sang Y. Chun, president and CEO of SBS International, said: "Absolutely not."

Chun, who said he was "disappointed, upset really" at losing the contract, said his feelings were "not about the money [but] about the way we were treated."

Tim Finchem says thanks!

Comments

[al p]

I don't get it.
Is there still an LPGA tour? Haven't seen anything in weeks and thought they just disappeared.

[thusgone]

i think mexico bought the lpga.