"It's a way of cross generation to introduce current and future members of the LPGA to a very important part of the world."

LPGA Brand Lady Carolyn Bivens is interviewed by the "Toy Department" blog at the Baltimore Sun site. Some nice MBAisms for those of you collecting jargon at home.

Bivens: The fact that a sports league or association would own one of its own championships and be able to illustrate and display their best of class of their brand, to set the eligibilty criteria and own all the revenue streams for that event is huge. Yes, it is high risk and high reward, but the opportunities for that to make a difference from a brand standpoint ... over the next 50 years is very big.

And...

How many years into the future are you looking? You talk about a focus of five to seven years, but you also talk about 50 years. Where, as an executive, is your focal point?

Bivens: For the long term, dealing with the base of the platform, you look out 10 years. Most of the rest of the planning you do for five years out.

Isn't that redundant, the base of the platform? Or is there a layer I don't know about?

So your deal with J Golf, South Korean television, that's looking 10 years out, maybe more?

Bivens: The deal is a five-year deal and the big news about that ... is that it's multi-platform. It's not just cable television rights for South Korea. They own multiple magazines, they have a partnership deal with CNN, they have multiple digital platforms. It's a way of cross generation to introduce current and future members of the LPGA to a very important part of the world.

Cross generation! That's a new one for me. Anyone care to define?

Comments

[Steven T.]

From the base of their platform and from a brand standpoint,the LPGA's focal point and cross generational multi-platform approach leads to only one conclusion: Bivens must go.

[Stanley Thompson]

Off with her head!

[jonthan knoxville]

If Bivens would just Twitter, then we could synchronize the stored synergy of her many global media platform ideas at the same moment in time. It would become a chain reaction base platform supporting the LPGA into the 22nd century. This TSS (twitter synchronized synergy) would extend 100 years, or more.

I could be wrong. It could be the LPGA will go 'Back to the Past' and have a very 1960-ish tourney schedule.

[The O]

Geoff,

Between the Base and the Platform is the chewy nouget center.

Seriously, what a dope. More fluff that hair dryer. This bothers me. As the father of a young girl who I am trying to teach golf, the demise of the LPGA is a problem. Girls have few female athletes to look to, the LPGA has historically been one of them.

[Roone]

Michelle is swinging beautifully. I have not followed Team Wie for some time. Is her father leaving her alone?