Groovy Goings On...
...assuming you like tales of big egos, big money and big power plays.
The PGA Tour Policy Board votes Tuesday whether to adopt the 2010 condition of competition requiring the use of new grooves. As Alex Miceli reported Friday, three of four player votes are likely going to say no to adopting the condition for January play.
That means in order to uphold the PGA Tour's original stance in support of the USGA/R&A groove spec change, the five non-player policy board reps would have to overrule the player directors. Most insiders believe this has never occurred in the history of the policy board.
Because it's Congressional week and I try not to contemplate the idea of watching golf played there, let's consider the possible votes and ensuing fallout should the policy board postpone the implementation until 2011:
- Postponement would be a hit to Tim Finchem's perceived power or at least, the assumption that he has control of the policy board. Finchem has made several public statements in support of the groove change. Having to spin a reversal at this late date will test Ponte Vedra's For Immediate Release wordsmiths.
- A blow to the USGA/R&A. For obvious reasons. They'll have to retreat from their 2010 implementation at the U.S. Open and can expect to face a full assault, and perhaps even legal action. Bomb and Gouge summed it up better than I in this post.
- Postponement would be a major victory for Titleist and Wally Uihlein. Several players have told me that master wedge designer Bob Vokey has not yet come up with a replacement groove configuration to his and Titleist's liking. Couple that ongoing research with Acushnet not feeling it will have enough time to properly develop a ball they believe is to their standards and soft enough to satisfy players who would be shifting to less-helpful grooves come January, and you begin to understand why this has become an issue (and why there was Ian Poulter's recent Twitter whining).
- Postponement could be a major blow to the image of PGA Tour pros depending on how it's spun. Shoot, some have already likened this to golf's version of steroids. If the players need more time to prepare for the changeover, I think they'll be shocked at the apathy and even hostility they face from serious golf fans. Media types have been asking since last fall what players were doing to prepare and most had not given the subject any thought. Curiously, the Nike guys seem very prepared and many of the more thoughtful players have done their homework. (Cink here, Woods here, Immelman/Mickelson/Furyk here, Ogilvy here.)
- Tough questions would be raised about the policy board's motives. The three players leaning toward a no vote all play the Titleist ball. Ironically, all three stand to benefit from the rule change based on the USGA's theory of forcing a softer ball into the hands of players. David Toms, Brad Faxon and Zach Johnson aren't the longest hitters in the world but all are respected for shotmaking and short game prowess. They will be expected to make convincing arguments about the strength of the USGA's research and implementation if they hope to deflect inevitable criticism. Doable, but also a lot of headache and annoyance they don't need.
- A huge setback for the new groove configuration. Many behind-the-scenes types roll their eyes at this latest chapter in the grooves saga because they insist that the policy board would only be postponing the inevitable. I don't agree. This is bifurcation and I've never understood how the manufacturers would allow this precedent to be set without a fight. We discussed this several times (including here, here). If the board postpones, I predict that over the next year we will see the USGA's research scrutinized, attacked and we'll witness an all-out PR assault on the decision. You'll hear questions--some very legitimate--about just how many players were interviewed, how many were involved in testing, how wet newspaper shreddings simulate rough, how bifurcation is good for the sport and how exactly the USGA concluded that driving accuracy declined because of grooves instead of say, 22 yard wide landing areas.
If the board adopts the condition of the competition, it's a clear victory for Finchem, the USGA, R&A and fans of the flyer lie. Consider how many golf courses and tournaments were already improved this year by having less rough in anticipation of the rule change (along with common sense kicking in). More of that starting in 2010 is good for the PGA Tour, even better if the less-rough mentality filters down to the everyday game.
If you are in favor of regulating distance for the safety, function and interest of golf architecture, you have to love the equipment rollback precedent set by the groove rule change. But big money is at stake here and I'd be shocked if certain manufacturers go quietly.
At least after Tuesday night we'll know who the most powerful man in golf is.
Sunday, June 28, 2009 at 07:10 PM
22 Comments | in
Grooves,
PGA Tour,
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Reader Comments (22)
Seriously, Titleist is a huge PGATour.com sponsor. Could this change that?
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But then again, the staggered dates for applying the change is a misstep too, in my humble opinion. One set of rules and conditions for all.
To borrow a line from Woody Allen's film "Bananas," this episode is threatening to become "a travesty of a mockery of a sham of a mockery of a travesty of two mockeries of a sham."
The problem with Titleist is two fold: 1) Vokey. They make piles of money with the Vokey franchise. The spin milled ones have so much spin that you can back up a pro V1x on an uphill green from 4 inch rough. Not clear that their market share doesn't get pinched by the change. 2) Soft balls don't go as far. Personally, I'll probably switch to the Pro V1 from the x when I change grooves. That's only a couple yards. To hear the pros tell it, a couple yards is like giving up your first born. Yes, we could all go back to the Professional and we'll survive.
Excellent analysis. You ask the question: "Who is the most powerful person in golf?"
From my cheap, inexpensive seat, i would think the answer is Tiger Woods. So how does he feel about this? You have him on record, but not expansively. He basically said, "it's going to effect others more than me because they play harder, less-spinning golf balls."
Seems to me, he would adopt the position that allows for greatest exposure of natural talent, the position opposite anything (equipment, course set-up) that neutralizes his natural attributes be it length or, from the shoulders up, his ability to outthink opponents.
Also, at some level, might some loyalty to Nike (and reasonable indifference to the agenda of former sponsor Titleist) figure into this? My guess is yes, but not nearly as much as what's good for Tiger from a competitive standpoint. What's the best set-up (from an equipment and subsequent implications for course set-up) for another seven to 10 years of him clobbering competitors?
Like you said in that previous post, hard to imagine he doesn't have a strong opinion and, if so, couldn't easily lobby the policy board.
I would suggest that ANGC do the same, but "spineless" does not begin to describe the powers that be there.
A brilliant, concise summary. I've said before, and quite recently, that I fear that the public relations war could easily be lost due to the star-power of the Titleist brand and its paid stars. And, more than anything, the golfing public's overwhleming ignorance of what the rule/condition entails, and why it won't much affect recreational players if they are truly determined to stay with their modified U-grooves. (Most don't, don't care, and don't understand what it all means.)
So far, we've been hearing ONLY the Titleist side. (Joe Ogilvy, Brad Faxon, et al.) Stewart Cink has done his best to keep it all quiet. Wouldn't it be something to have Tiger Woods weigh in? He's the elephant in the room. Especially during the week of the AT&T Washignton D.C. Tiger Invitational.
My one quibble in this particular report is that any blame at all be laid upon Bob Vokey. I don't think Vokey wedges are the problem, although wedges will of course be on the front line, and he will have changes to make. I think it is all about the Pro V1 franchise.
That is exactly right. There is a great unknown around the bend. That is a threat to the Pro -V1 dominance. The grooves issue is about buying time for Titleist to redo balls to assure its hold on the ball market.
That's why they are the only manufacturer making a fuss.
I think we can agree on even more...
Let's remember that when the 2010 Rule/Condition was first proposed, Ping's John Solheim dashed off a fiery letter to the USGA and the world at large, denouncing the change. But then, Ping went quietly about the business of building clubs, presumably with plans for the new spec.
Titleist also complained. But their complaints mostly remained mired in the muck of, 'the USGA is just regulating all of the life out of golf...' It was and is a factually unfounded claim. Balls and grooves have always been regulated. Titleist just happened to like the status quo ante regulations. And not any new regulations. I don't recall any significant complaints from Nike or from Taylor Made. Callaway ominously hired Leonard DeCof (Mr. Ping Eye 2 Plaintiff) as a retained lawyer, but nothing much seemed to happen on their end.
So now, as things settle down for a final confrontation, we see very little pushback from most manufacturers based on any inability to produce usable clubs. And most fascinating of all, is that Titleist is apparently (they've done it pretty quietly) proclaiming that their current AP1, AP2, and Z-forged irons ALL COMPLY WITH THE 2010 MANUFACTURING SPEC.
So yeah, I think there is good substantive reason to think it is all about the ball.
I didn't mean to blame Vokey and don't think it reads that way. He simply is doing his job and so far hasn't come up with something that everyone is pleased with. Doesn't mean he's bad or incompetent! And as you note, it may ultimately just be about the ball.
styled,
You may be right that it's Tiger. If he speaks up Tuesday at Congressional (assuming he's asked), and the board caves, then we know he's the most powerful man in golf!
The interests of Fortune Brands and the game of golf do not align. This is one of those rare, clarifying moments when that lack of alignment ought to obvious to everyone.
...and all the while Tiger snickers to himself, because when this change does finally happen the distance between him and such leading lights as Mr. Ogilvie will lengthen until he won't even see them in his rear view mirror.
About Mr. Vokey, his wedges are indeed a wonder for the 20-handicappers I play with. Just yesterday I was asked, again, how I get the ball to stop so quickly. My answer was, again, "technology." Of course, until I used it in the sand several hundred times, a full shot with the spin-milled 56-degree wedge left the cover of a ProV1 with an unseemly array of parallel slices in the cover...but that's another inconsequential matter for Wally and the 400 golfers who do not have to pay for their Titleists. Still, I might miss my Vokey wedges after 2014.
PING Chairman & CEO John Solheim calls for new groove rule to be abandoned, not delayed.
June 29, 2009; Phoenix Arizona: PING Chairman & CEO John Solheim, who has adamantly opposed the USGA and R&A New Groove Rule since first proposed February 27, 2007, released the following statement today from the company’s Phoenix, Arizona headquarters:
"The new groove rule harms the game and golfers and should be dropped. The recent uproar about it from PGA Tour players demonstrates this fact,” said Solheim. “However, the PGA Tour's proposal to delay implementing the rule is not a solution. You can't turn a bad idea into a good one by waiting an extra year to adopt it. We hope everyone who cares about the future of this game keeps that simple concept in mind."
A summary of Solheim’s concerns that were shared with the USGA and R&A since the New Groove Rule was proposed is attached.
Many years ago -- I'd say 15 -- I met Wally: briefly. He struck me as arrogant and, owing to Fortune Brand's ownership of Acushnet, just another corporate guy -- albeit with a better haircut and a gunnery sergeant's mien -- trying to make his quarterly sales numbers. Aside from how you feel -- and i respect your opinions -- how is he thought of in corporate America? If I had to look over the last 15 years, I suppose he can tell his corporate overlords he's held his market share in balls and shoes, but on the ball and equipment front look what's grown up around him into $1 billion business (Callaway) and goodness knows how big the NIke golf equipment, ball, shoe and apparel businesses are. Okay, he probably OWNS the premium ball business, priced above $42 per dozen, and very, very profitable.
I, for one, think his record in using players to help brand his product is mixed, at best. Who are his best guys: Padraig, Adam Scott, Poulter, Zach and Ogilivy? Okay, Padraig wears something else on his hat and (i've always thought) plays Wilson clubs; Scott was with Burberry and is non-competitive in majors; Poulter dresses like a peacock and has a phallus for a logo; Zach wears a boutique line that probably doesn't pay him and is a spokesman for Transamerica; and Ogilvy wears Puma. In his heyday, he had Davis, who always has been a Polo billboard. The point is he probably prides himself on "branding," but, in reality, the message is heavily diluted, compared to the way Nike has guys dressed head to toe with one logo on the person and equipment. (Okay, Tiger has AT&T on the bag.)
My point is, why, after all these years, couldn't Wally just buy an apparel company to shoehorn into the Fortune portfolio? One reason could be that his sales team lacks a remote feel for style and so he they can't or won't sell the stuff.