Titleist: "Disappointed"

Boy they work fast up there in Fairhaven. Hot off the presses:

Acushnet Statement re: U.S. PGA Tour Groove Decision

The Acushnet Company is disappointed that the U.S. PGA Tour has decided to adopt the Condition of Competition for the new groove rule effective January 1, 2010.

For the past several months we have communicated with the USGA, the R&A and various worldwide professional tours, our support for aligning adoption of the Condition of Competition with January 1, 2011, the date that manufacturers are required to begin shipping products with the new groove configuration. We believe that alignment of those dates is in the best interest of the professional tours, consumers, retailers and manufacturers. Below are some of the factors that we believe support our position.

Although Acushnet incorporated a new conforming groove configuration into its irons in 2007, we elected to wait to convert our wedges until after the USGA/R&A took final action on the groove proposal. Once the new groove dimensions were finalized, in the rule as adopted in August 2008, we developed a new groove for wedges and began tour player testing in March 2009. We have since tested a significant number of tour players comparing the current and the new groove configurations.

Our test results are consistent with testing conducted by the USGA/R&A that revealed a spin rate reduction of between 30% and 50% for full shots out of the rough. However, our testing also revealed significant changes in ball launch angle, ball trajectory, angle of descent and roll out on the green. The testing also revealed significant differences in performance depending on player club head speed and short game technique. Player reaction to what they saw was dramatic. They were caught off guard by the magnitude of the performance difference and expressed concern about the extent of the transition process.

Momentary pause here to run for my Kleenex box. Continue...

We believe, and players have confirmed, that the conversion process will not be a simple exchange of existing wedges with new grooves. The conversion process may involve different wedge designs and lofts, different shot technique, different golf balls and different set configuration (including drivers). These types of changes are iterative and take time. They also require significant support from players and equipment manufacturers. There are approximately 1,500 exempt tour players worldwide. We don’t believe that this extensive transition process will begin in earnest until late in 2009, when manufacturer tour support is almost non existent. That is particularly true for tours outside of the United States.

The groove rule change is the first time in the history of contemporary competitive golf that equipment performance has been rolled back. Making a change of this precedential significance requires that the conversion process be conducted in a thorough, deliberate manner taking the interests of all constituencies into account. Regardless of how much research and thought went into the development of the rule change, as with any significant change, there are unforeseen issues and complexity, particularly at the point of implementation and adoption. There is no way to predict many of these issues and they only surface during the actual conversion process, as described above. While no one is to blame for these circumstances, the major logistical issues of implementation still need to be taken into account.

Hey, maybe this will force more guys to show up at Kapalua!

One of the most significant consequences of this equipment roll back is that not aligning adoption of the Condition of Competition with the manufacturer sell by date creates a bifurcation between the equipment that the Tours are using and the equipment consumers have available in the market place. That disconnect is also unprecedented. Our research indicates that the majority of retailers and consumers only have an interest in product with the new groove configuration if product with current grooves is not available. On the current schedule that is January 1, 2011. We believe that alignment of these dates to January 1, 2011 is critical as it allows for a thoughtful, orderly and comprehensive implementation of the proposed new grooves for all parties. Non-alignment is not in the best interests of the game of golf and all of its constituencies.

Now that the USPGA Tour has voted to continue with a January 1, 2010 adoption (and we expect all professional tours to follow their lead), we will, as promised all along, make the effort to service all worldwide professional players as best we can. Our irons currently conform to the new rule and we will begin distribution of new wedge product to the professional tours shortly. However, the decision to adopt the Condition of Competition effective January 1, 2010 does not diminish or alter the challenges described above.