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« "The two tours can even do co-ed events. Golf needs to think outside the box on things like this, find new ways to market itself." | Main | Marsha: They want you as a new recruit! »
Monday
Jul132009

Rear Admiral's Reign Off To A Rip-Roaring Start

Let's review.

- The LPGA sends out an announcement and then amends it to remind everyone that it is embargoed. The announcement release says that a 1 p.m. EST press conference will be held on the Golf Channel. But since it's embargoed, no one can write even a Tweet or blog post suggesting LPGA fans could tune in to The Golf Channel to find out what the event is about.

- The LPGA allows no media (other than Golf Channel) present at this "announcement" to ask questions. We did have Christina Kim present and Annika Sorenstam on a phone line that died almost as soon as she started talking.

- Carolyn Bivens is present at the announcement of her resignation and is shown on television, but she does not speak. Cynics will presume that her presence indicates she received a substantial buyout. And why will cynics presume this?

- Marsha Evans is named the interim commissioner. A Bivens selected board member, Evans is a specialist in bouncing around boards and other executive jobs. She was on the Lehman Brothers board and we know how that turned out. She received a $780,000 buyout after resigning as head of the Red Cross just days before a likely humiliating Hurricane Katrina congressional hearing.

- She's got a husband and he likes golf! Marty DeVine in an extensive profile detailing her career, her campaigning for McCain/Palin and other information, includes this: "Nonprofits have tapped her talents as well and she serves on the boards of the U.S. Naval Academy Foundation, which raises money to support education of midshipmen beyond what the federal budget provides, and the Ladies Professional Golf Association. An avid golfer, her husband Jerry particularly enjoys the LPGA board meetings in prime golfing sites."

- The in-studio analysis job from Kelly Tilghman, Laura Baugh and Charlie Rymer with most of the conversation sounding like an LPGA infomercial and Baugh seeming to imply that the non-English speaking players were part of the Bivens downfall. Oy.

- But hey, Bivens is gone and that's a start. But with all but one Board member not appointed during her tenure, it's hard to imagine this amounting to a sea change for the organization.

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Reader Comments (20)

Shaking my head in disbelief. Could a worse near-term choice have been made?
07.13.2009 | Unregistered Commenterlpga fan too
How are the board members selected? When a new commissioner comes onboard, would that person be entitled to replace all board members with like minded individuals? Or do board members have to voluntarily leave to be replaced?
07.13.2009 | Unregistered CommenterHa
Kelly Tilghman: always right there with racially sensitive remarks.
07.13.2009 | Unregistered CommenterThe O
Ha, by all appearances replacing a board is well within the control of the commissioner, at least it was during Bivens tenure -- all board members but one were picks by Bivens. This all may change, board reform is a hot topic these days.
07.13.2009 | Unregistered Commenterlpga fan too
Not so sure that a sea of change is required. How about just going hat in hand to old friends and asking them to let you back into their lives? You should be able to grow your vision for the future without turning your back on the entities that have been with you forever. . .

You are NEVER going to be competition for the PGA Tour (which will NEVER be competition for the NFL), so don't even try. Grow your niche and have a nice time with it. . .
07.13.2009 | Unregistered CommenterSmolmania
Enlisting Annika Sorenstam, however symbolically, strikes me as a good move.
The interim Commish and her dodgy CV don't seem important.

Further to Smols points: Retrench, make yourself a good value, fan friendly sports event and move forward on that basis.
07.13.2009 | Unregistered Commenterdbh
The LPGA has to learn that it will never have wide-based fan support as compared to the PGA tour.
It is not in the driver's seat when it comes to negotiating with event organizers and sponsors. It has to recognize its limited appeal and act accordingly.
The LPGA does not need another commissioner with a chip on her shoulder who is trying to prove that women's professional golf is something it is not. That said there are plenty of opportunities for the tour under the right leadership
07.13.2009 | Unregistered CommenterDave Andrews
Could a worse near-term choice have been made?
Yes. Sarah Palin will be looking for work soon. But it could be that the Admiral will ask the Lipstick-wearing Pit Bull to serve on the Board since they speak the same language. As Geoff said, "Oy!"

According to Geoff it was Laura Baugh with the racially insensitive remarks. Not Kelly Tilghman. But why would the no-win wonder of the LPGA Tour have anything useful to add? She must live in Orlando.

What Smols said, as usual. Even if Finchem and his 32 vice-presidents don't get it RE the "Fall Schedule" and the "Fed-Up Cup."
dbh, if you were a sponsor/event that was on the fence would you sign a new agreement with an interim commissioner? Especially one that is cut directly from the Bivens-cloth. Many many times the "interim" replacement becomes the full time replacement. Now I don't necessarily expect that to be the case this time but if I was an on the fence event/sponsor I'll be damned if I'd gamble on it given everything that's transpired since '06.
07.13.2009 | Unregistered Commenterlpga fan too
SIDE ISSUE:::
Geoff, why no articles or mention of a 72nd hole birdie and (arguably) exciting finish as Kerr collapsed, and another young player rose to the challenge with a final hole birdie to win?

Are you making a statement here by not publicizing the women's Open?

Curious...
07.13.2009 | Unregistered CommenterPete the Luddite
Geoff, the LPGA should know an announcement can't be embargoed after it's announced. And that a sinking ship should never hire a former naval officer to take the helm.
07.13.2009 | Unregistered CommenterGolden Bell
lpga fan too:
"dbh, if you were a sponsor/event that was on the fence would you sign a new agreement with an interim commissioner?" Especially one that is cut directly from the Bivens-cloth."

Sure! If it was legal, binding and benefited my interests.

Seriously, they had to parachute someone in pronto. This person was on the Board. I wouldn't put too fine a point on their interim selection.
The real work starts now.
07.13.2009 | Unregistered Commenterdbh
lpga fan too,

I have to concur with dbh on this one. You can't tell me that these sponsors -- in places like Rochester, Toledo and Corning -- wanted to step away from the LPGA tour. You can feel just how committed to the tour they were, but they're not idiots. Yes, it would be grand if they could quintuple their contributions to the tour, but that simply wasn't realistic. The agreement isn't going to be with the commissioner. It will be with the tour.
07.13.2009 | Unregistered CommenterSmolmania
So if you broke the embargo by publicizing the TV channel and time, you'd be...what? Waterboarded? Taken off their e-mail list forever? Horror of horrors. When I was a reporter in a previous life, we laughed at press releases with embargoes. Usually they went right in the circular file along with all the others.
07.13.2009 | Unregistered CommenterScott
Is she related by marriage to Rae Evans on the LPGA board?

I took interest in the following:

"In the late 1980s, Evans became the first woman to command the Naval Station at Treasure Island in San Francisco Bay. She was also the first woman to command the Naval Postgraduate School in Monterey, Calif. Both were extremely nice postings and yet challenging."

The Treasure Island post was challenging?
07.13.2009 | Unregistered CommenterKevin
READY SHOOT AIM ! The LPGA way!
07.13.2009 | Unregistered CommenterLPGAFAN
dbh, I hear you on the legally binding point but I still have doubts. Legally binding contract or otherwise if you don't like or trust your partner doing business them will not a good situation. I guess we can only sit back and watch at this point.

Smol, I concur that Toledo, Rochester, Corning, add Atlantic City, are all eager to be involved with the Tour at the right price -- an I really hope they all come back -- but their relationship with the tour was broken by Bivens and I think the tour will be hard pressed to get them to all commit without a permanent commissioner in place. I very well could be wrong, we'll see.

Reminds me of when a bad salesperson screws up a good/existing account. Once the business is gone it takes a while to get it back (if ever), and it comes back only after a good salesperson rebuilds trust, takes time.
07.13.2009 | Unregistered Commenterlpga fan too
they had a week-how many people did they ask to do this before they had to go to the admiral.

Gilligan's island jokes anyone?
07.13.2009 | Unregistered CommenterSmails
Evans did say she had no interest in taking the job permanently.

Let's debate the meaning of "is" instead.
07.13.2009 | Unregistered CommenterAverage Golfer
Wo...man the lifeboats...these girls...are heading for the rocks! The sad reign of the Bivens wrecking ball ends with the golden lifepreserver...what else is new. Hope the interim pocketliner can steady a badly listing ship. The first order of business is a round of apologies to those longstanding, LPGA towns that proudly and admirably hosted regular tour stops for years. They refused to be shaken down for money they didn't have to give to the queen of greed. Ladies golf can recover, but they need a reality check when it comes to financial expections...it's a different world at present...kiss the hand that feeds ya!
07.13.2009 | Unregistered Commentersir real

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