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« Sandy: My Tacky WD Was Nothing Compared To Monty's Cheating! | Main | Rear Admiral's Reign Off To A Rip-Roaring Start »
Monday
Jul132009

"The two tours can even do co-ed events. Golf needs to think outside the box on things like this, find new ways to market itself."

A few stories on the official resignation of Carolyn Bivens and the naming of Marsha Evans as interim LPGA chief, starting with Ron Sirak who writes about Evans and the search for a Bivens replacement:

In 2005 she stepped down as CEO of the American Red Cross after a battle with the board of governors over what it called her "command-and-control" management style, according to the Washington Post. A search committee comprised of board members Leslie Gries, Juli Inkster, Helen Alfredsson and Bill Morton will work with the search firm Spencer Stuart to find a full-time replacement.

This little buried item was interesting:

Among the ideas being kicked around by some players is taking on a business partner with deep pockets to manage the LPGA, such as the PGA Tour. The two tours could coordinate schedules and have LPGA events end at 3 p.m. on Sunday, for example, before the PGA Tour television coverage begins. Or the LPGA could end on Saturday -- marketing it as Championship Saturday.

"It's a no-brainer," one agent said. "The two tours can even do co-ed events. Golf needs to think outside the box on things like this, find new ways to market itself."

Michael Buteau also looks at Evans and her past while Gene Yasuda notes that LPGA board member Dawn Hudson spent most of the announcement praising Carolyn Bivens and explains where the tour goes from here. There was also this item lost in much of the day's coverage:

It appointed Annika Sorenstam as advisor to the LPGA Board of Directors, and promoted Zayra Calderon, the tour’s senior vice president of worldwide sales, to executive vice president, tournament development and worldwide sales. Known as an engaging relationship-builder, Calderon will oversee all tournament business affairs and is charged with, arguably, the tour’s top priority: Working with tournament owners and title sponsors to secure renewals, and landing new business partners.

And finally, an unbylined AP story features this quote from Juli Inkster:

"Carolyn did a lot of great things. She tried to stand up for the LPGA, which no one has done in a long time,'' said Juli Inkster, a tour veteran and member of the board. "I just think her delivery on the whole thing was not the best.''

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Reader Comments (2)

I really like the idea of co-ed events with the PGA Tour or having an event the week before/after the PGA Tour event, but only for the some of the events such as Pebble Beach or Colonial. These events would be prestigious and the courses wouldn't be too long either. I would, however, keep events like the Jamie Farr that have supported the LPGA for so long. I believe that a mix of the two would be the best combination for the long-term health of the ladie's tour.
07.14.2009 | Unregistered CommenterSmitty
Bring back that mixed team tourney they had a Innisbrook, where the players kiss each other after every good shot.
07.14.2009 | Unregistered CommenterSmails

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