“When we get our boots down on golf course design, it opens up to every kind of deal we have, the wines, clothing line"

I know what you're asking yourself! Who said that? Was it MacKenzie? Tilly? Dye? Doak? Hanse? Oh wait, only one architect sells wine and clothes! (Which reminds me, Jack, why don't you have your own wine label?).

Thanks to reader Nick for Wing-Gar Cheng of Bloomberg's report that Greg Norman is looking at up to 20 design projects in China.

Chrissy, you better start learning to say Ni hao.

Norman, known as the “Great White Shark” for his aggressive golf style and blond hair, is chasing 20 golf-course design leads in China, said Harley Kruse, an architect at Greg Norman Golf Course Design Co. Each course could attract a fee of more than $1 million, Kruse said in an interview late yesterday.

“When we get our boots down on golf course design, it opens up to every kind of deal we have, the wines, clothing line,” Norman, 54, said in an interview in the southern Chinese city of Shenzhen. “China is the bright spot.”

Wonderful that he's eyeing the opportunity to grow the game and share his vision of  250 yard carries and misery at a premium.

The company plans to open offices in China in the next five months, and may establish a wine distribution partnership within a year, Kruse said. Norman previously designed courses at Mission Hills Golf Club in Shenzhen and Kai Kou Golf Club in Xiamen, where another Norman course is under construction.

“What you have within your corporation is what your brand represents,” Norman said late yesterday. “I’m not trying to get everything. You just have to identify your market and know what you’re going after.”

Just think architects: there will be 20 redesign jobs in just a few years! So Greg's opening up two markets, design and redesign.