Someone sent me a less than nice email about the Bivens-mutiny post below. I started to write back an explanation, but Alan Shipnuck summed it up better in the lastest SI/golf.com roundtable:

Shipnuck: It's clear Bivens's hard-charging personal style has rubbed a lot of players and corporate types the wrong way, but you can't fault her original vision: raise purses, improve the pension and retirement benefits, and expand the tour's TV presence. The problem seems to be that Bivens has stuck to her hard-line negotiating even as the economy has imploded. Sponsors are hard-pressed to maintain their current commitments, and she's asking for them to pour in more money for next year and beyond. Something had to give, and it's being reflected by the tour's contracting schedule.

There has been no sign that Bivens called an audible after the economic collapse and postponed her vision to get them through these tough times and save some of these mom-and-pop events that are dropping like flies. That will ultimately be her undoing.