"We think it brings a new sharpness to the Playoffs."

Say goodbye to strengthen and platform and say hello to sharpen.

The Commish unveiled a new word Wednesday at Liberty National and the world is a better place for it.

Here we go into the Playoffs. We are excited about the way the Playoffs are structured this year. We think it brings a new sharpness to the Playoffs.

After all, we strengthened last year and well, it wasn't really stronger so now we are sharpening. Next year we'll be activating a new points system...again.

I think overall thus far, as we get to our third set of Playoffs, we are very pleased with the traction the Cup has had in golf, the stature, recognition, positioning of competition takes years to accomplish, and I think this one has really been at warp speed to get to the position of where it is after only 2 1/2 years.

Warp speed down the drain?

And now on to Liberty National...wherever it is.

With that said, we are delighted to be back here in New York. I think the visuals this week for CBS and the GOLF CHANNEL will be outstanding. We have a good weather pattern moving in which is going to sharpen those visuals of Manhattan and the Statue of Liberty.

Sharpen those visuals. But will that sharpen the brand?

So what we decided to go forward with a few years ago is in fruition and we are excited to see it play out this week. With that said, I'll be happy to try to answer your questions.

Q. First, spending 20 years in Jersey, New York is over there; but anyways, coming back here, I know you're going to go to Ridgewood, but the logistics that the undertaking of having this event here and some of the players we spoke with yesterday were, they bit their tongue a little bit about the untraditional layout and the untraditional construction of the course. I wonder what your long term plans are and thoughts are for coming back to a site like this?

New York/New Jersey...picky liberal media elitists!

And on to the Olympics...

Q. If you were to get in, and I know that's a bit of a hypothetical, but it does look promising, if you were to get in, does that open doors for you with the PGA TOUR kind of getting access to the Olympic sponsors and possibly parlaying that into more sponsorship on the PGA TOUR?

COMMISSIONER FINCHEM: I don't think so. I mean, if you look at the configuration of the sponsorship of the Olympic Games, it's companies that we already talk to. I don't think there's much for us there, and No. 2 I think we are largely sponsored already. Even though we will have some turnover on this downturn, we are already working hard to fill those gaps. I don't see that.

But I do think that the texture of the game is richer to some extent with golf in the Olympics, which makes it even more attractive to sponsorship. So I think it will help us possibly globally with sponsorship, even though it may not be a direct interface with some sponsor that happens to be at the Olympic Games, so indirectly.

Got that?

Comments

[thusgone]

it's good to see that the playoffs have sharpened their traction to fruition on the stature and positioning issues. likewise as to the sharpening of the visuals and their fruition aspect with respect to the sharpened weather patterns.

[dbh]

I can see thusgone is a progressive.
I don't know if I'm down with this sharpen/sharpness thing.
Sharpness like belligerence?
Sharpness like you could put somebody's eye out?
Strengthen I got. And platform, well, what's not to like?
This is all moving way too fast for me.

[Ludell Hogwaller]

I'm gonna sign up for some of them business seminars so I can get started wordsmithing and tractioning and empowering and sharkening.

[sodface]

I was wondering why Geoff didn't include Finchem's response to the first question. Then I did my job and clicked the link.

"As far as the competition side of the equation, it's always a challenge when you play, or most of the time, the challenge when you play at any golf course for the first time is particularly challenging when you play a new golf course. This is a tough golf course. This is a golf course that I think is going to play tough."

[vwgolfer]

A golf course that is going to play tough. Well thats a relief, I would hate to put down a $500,000 membership fee for a pushover. Thanks to Miss Liberty herself only those macho Wall Street guys can handle LIBERTY NATIONAL.

[Steven T.]

Sharpness? Texture? I give up.

[Stanley Thompson]

Does Fedex rhyme with Boring?

[Satch]

Warp speed!

[Wayne]

It's a tough challenge listening to (or reading) him speak. It's like being poked with a sharp stick.