Yet Another Tiger Ratings Bump

You get the sense that they could just show Tiger walking and more people would tune in than a regular tour event.

RATINGS SOAR FOR CBS SPORTS’ COVERAGE OF PGA TOUR’S “BUICK OPEN” FINAL ROUND WITH 167% INCREASE

CBS Sports’ final-round coverage of the PGA TOUR’s BUICK OPEN, which saw Tiger Woods win his 69th golf tournament on Sunday, August 2 (3:00-6:00 PM, ET) scored an overnight household rating/share of 4.0/9, up +167% from last year’s 1.5/3 in the metered markets.

Sunday’s 4.0/9 was the highest final-round rating for the BUICK OPEN since a 4.3/10 in 2006 when Woods won the tournament.

Sunday’s final-round rating peaked at a 5.3/12 from 5:30-6:00 PM, ET.

CBS Sports' third-round coverage of the BUICK OPEN on Saturday, August 1 (3:00-6:00 PM, ET) earned an overnight household rating/share of 2.4/7, up +140% from last year's 1.0/3 in the metered markets. Saturday’s 2.4/7 also was the highest-rated third round for this event since 2006 (2.9/8)

Comments

[Shankapotamus]

This is great news! Last year 98.5% of households with television were not watching. This year 96% were not watching. Tiger really moves those numbers.

[RM]

Shankapotamus- That's a really stupid way of looking at it.

[Johnny]

That is pretty sad, that the world's greatest living athlete can only attract 4% of Sunday afternoon viewers. Perhaps ratings would have been higher if more farts had been spread through the telecast.
Food for thought.