Tiger Tests Out New Edgy Nike Ad Slogan On Suzann Pettersen

From her post-Canadian Women's Open win press conference:

Q. Looking back at yesterday, Karrie said that it was probably going to be daunting to be all alone in front with a five-stroke lead, a big lead. And you look at her, and she's an LPGA Hall of Famer; did it feel like that out there? Did you think about that? Did you have the nightmares from last night that we talked about?

SUZANN PETTERSEN: To be honest I didn't sleep that well. I tried to – actually, it was funny, tried to look an all of the press conferences on the U.S. Open last night before I went to bed and there were a few kind of big wins yesterday and a few surprises, and I tried to look at all the underdogs and what they said in their press conference. Everybody kept saying, you never give up, you keep grinding and you've got to believe you can do it. And I tried to bring those words kind of with me today, just keep believing what you do and don't fear anything. The door is wide open and you've just got to keep doing what you're doing.

Alright, enough with the cliches. What was Tiger's text message?

In that way, I used a lot of other sports and performances in kind of an inspirational way. I got a message from Tiger this morning, ‘Keep doing your shit.' So I guess I did keep doing my shit. (Laughter).

Why "just do it" when you "keep doing your %$#@" is so much more bold, direct, global, iconic and 21st century brand worthy?

Comments

[Fo Shiz]

Man, Tiger is gonna start getting pissed that every little thing he shares with anyone in confidence ends up being splashed across the media/internet. I mean, the guy can't even stand near a guy who farts without getting sliced and diced.

[Nathan]

I think it's bush that she would have told anyone that. Maybe you guys all hang out at a different club or locker room than i do but the guys i play with have filthy mouths and hold absolutely nothing sacred when it comes to "sports talk". Anything goes but it stays within the group. I thought this was understood in sports. As much as I hate it, I don't blame athletes for answering in cliches. Who would want to wake up to that ridiculous scrutiny every day?

[Average Golfer]

I'm disappointed. Tiger's text to me was, "Stop doing the shit you're doing".

[Josh]

Maybe it was just an honest warning about the effects constipation can have on your sporting performance.

[RM]

So now Tiger will no longer speak to pro-am partners or text anyone.