Feherty: "I hope to bring a lot of value to the brand with my insights and contacts."

You know it's a dark day when David Feherty is using MBA jargon...or whoever wrote the quote for him in this announcement that he's joining the Lifestyle Asset Group as an advisor.

"My wife, Anita, and I have known Rich Keith and his group for years," Feherty explained. "We've had the privilege of vacationing at two of the properties that are currently in the Lifestyle Asset Group portfolio -- Deer Valley, Utah and Casa Luz in Los Cabos -- and they are two of our favorite vacation homes that we've ever stayed in. With many resorts with golf in their plans, and many of their customers passionate about the game, I hope to bring a lot of value to the brand with my insights and contacts."