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Tiger Trails Paris Hilton, Kanye, Arnold, Charlie Sheen In Unpopularity Race

Thanks to reader Rick for noticing in yesterday's Ipsos survey of celebrity and most trusted personalities "whose endorsement of a company would be most likely to drive business." I suppose we should take a list topped by Betty White (really?), Denzel Washington (really, really?) and Sandra Bullock (really, really, really?).

But on the unpopular side, Tiger's in mighty fine company.

At the other end of the spectrum, only two of the 100 celebrities asked about were viewed unfavorably by an outright majority of respondents: Paris Hilton (with 60% expressing an unfavorable opinion of her vs. only 12% a favorable one) and Charlie Sheen (52% vs. 22%). The next most unpopular personalities among those rated are: Britney Spears and Kanye West (each of whom is viewed unfavorably by 45%), Arnold Schwarzenegger (44%), Tiger Woods (42%), Kim Kardashian (38%), Mel Gibson (33%), Donald Trump (31%), and LeBron James (29%).

Several of these 10 personalities – Tiger Woods, Charlie Sheen, Paris Hilton, Britney Spears – are more widely disliked by women than they are by men. The others show relatively comparable proportions of male and female detractors.

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Reader Comments (55)

KCMG. I would take the word of colleagues, no matter how much you may feel they are toeing the party line, over the rantings of internet posters who have no real knowledge, apart from what they read in the media.
We are all just commenting on what we "think" we know and in the scheme of things , that would be sweet F.A. I find it rather strange, that people who know nothing of Woods, outside of what they read, can spew up so much venom on him and for what? I mean really - what? He's a golf pro that cheated on his wife. He throws clubs and swears too much. Not good, but not worth almost two years of gnashing and wailing. I really think it's time to get over it and find something else to get your knickers in a twist over.
08.22.2011 | Unregistered Commentermetro18
@Joey Junior – wow, your argument just convinced me. You’re correct. I’m wrong. Just because he is going to print $50mm+ this year in endorsements must mean that he is a “bum and consumers don’t want to see his name attached to products they buy.” Frankly, I’m not really concerned about who endorses what, when I make my purchases. Clearly, you are a lemming since you take his endorsements so personally.
@holden caufield – sounds like you are just projecting some pent up emotions from a lost love. Hope he or she realizes that it was the best decision of their life!
@KCMG – what can I say, but Really? You’re coming back with, I re-watched the Godfather trilogy as a rebuttal? I’m still deciding if I should pay any attention to anything more you have to say on the matter, but since I’m a fair and open-minded individual, I welcome your opinions.
08.22.2011 | Unregistered CommenterDanny Boy
Danny Boy: Weren't you watching when Shoeless Joe Jackson told Ray Kinsella that they had no reason to bring Ty Cobb with them?
And I quote, courtesy of IMDB, "Ty Cobb wanted to play, but none of us could stand the son-of-a-bitch when we were alive, so we told him to stick it!" There is a lot of truth in them there words. As for 99% of the people in the world not knowing who Ty Cobb is, well that is true. Irrelevant though, because 99% of the people here do. Having said that, I should add that a Ty Cobb bequest has funded college and medical school scholarships for many, many residents of Georgia.
Here's hoping that in 50-80 years, that is what people remember most about Tiger Woods.

One more thing: Are you Steiny's new intern?
To: Steiney's intern, err, I mean Danny Boy

First of all, Tiger doesn't 'print' money - quit trying to create economic slang for the word 'earn'

Second of all, Tiger's is not earning $50 mil a year. His revenue has been slashed at Nike, he is still hanging on to the EA contact, and has a Japanese happy cream contract for a couple of mil. Tops, he is earning $25 mil.

Steiney needs to do more due diligence with respect to English and math skills when hiring interns.
It is amusing that Tiger Woods is named along with Kim Kardashian, Paris Hilton, and Charlie Sheen.

It appears that Ipsos was polling the general population and not people who keenly watch/play/follow golf.

Infamy has been acheived.
08.22.2011 | Unregistered CommenterMarky Mark
KCMG, I think your opinions are on the whole correct, but you've gone a little overboard in the ad hominem department.

Yes, TW cheated on his wife and is aloof to his fans, but he didn't swindle anyone's money, physically or verbally abuse anyone, get caught using PEDS or get arrested for a DUI. In short, he just hurt himself.

Our frustration with TW is simple, we deep down want him to follow the path of the hero....i.e. you scale the heights of success only to be knocked down thru hubris, but then you rise again as a better, more complete person who triumphs over failure.

TW has not shown the typical response we expect of the hero, success followed by failure, followed by humble acceptance of new circumstance, followed by renewed vigor resulting in triumph and redemption.

No one really wants to see TW play golf at the Wyndam...we just want him to enter in order to see the transformation of Tiger from the person he is to the person he can become...and this has to do with him transcending his previous arrogance of doing whatever he wants to do.

TW playing in any tournament prior to the Aussie Open will be a victory for "us" common folks who feel that Tiger has betrayed us.

Tiger, the stubborn control freak, feels that he knows best...its called denial and you can bet your life that in his rehab, Tiger was confronted with this topic daily.

However, he comes out of rehab seemingly the same "ty cobb" type asshole. No change, no humility..the same dick we've come to dislike.

And we dislike him, not for his rather selfish behavior of screwing skanks, but rather his blind eye to do what any of us would do in his situation after being outed, namely, going on a complete PR campaign to rehab one;s image. That means playing 2nd rate tournaments, high fiving patrons on the course, giving expansive responses to questions etc.

The real reason we dislike Tiger is because he is thumbing his nose at us...basically saying fuc$k you...I am still going to do it MY WAY....and, because his way is failing spectacularly, instead of being sympathetic, we all can't help but to pile on in a weird way of saying "I told you so ahole"...and thats where it lies right now between Tiger and golf fans...

We are saying "ok, you've been a stubborn jackass for 21 months and have failed miserably to resurrect your game and reputation, perhaps our way of being more humble is the right way"....and for once the great Tiger is truly confused since he's not an idiot and can see for himself the results in tournaments.

Stayed tuned. for Tiger can still do a George forman...
08.22.2011 | Unregistered CommenterBrad Hamilton
And name all his future children "George"? Or, rather, Eldrick? Sorry. Couldn't resist. Borderline manic from grant writing. Why do scientists write grants? Because it feels so good when you stop.

But, you are right, Brad. Tiger's second act could be an astonishment. I expect it will be, but how many false bottoms can there be?
@Joey Junior

Seriously, here is my advice. Please sit down and consult with someone before you type anything on this or any other future websites. He or she will save you a lot of future ridicule. But since you opened the door, again, I'm happy to walk through. First off, if you're going to start your comment with "To: Steiney's Intern," at least come up with an original and funny moniker. Like, if I addressed Ky L. Ghost as To: Field of Dreams Quote, that would be funny. Why? Because KLG, just used a movie quote from Kevin Costner's Field of Dreams to validate a comparison between how Tiger's peers and Ty Cobb's peers feel about each respective individual. Please see my earlier post, per Stewart Cink's comments on the Ryder Cup. Second, I didn't realize that you are not only sensitive about comments supporting Tiger, but also the use of slang instead of the proper vernacular. I'm curious to know what happens to you, when someone says "That's off the hook," or when someone around you says, "O-M-G."

True, I will admit I don't have any particular insight to the amount of gross income Eldrick Tiger Woods is earning on an annual basis, however, per Forbes he "earned" $75mm from May 2010 - May 2011. So, taking into account a 33% haircut (JJ - this is a financial term, not something that happens at SuperCuts), I would speculate that he is "earning" $50mm. Certainly I could be wrong, but I would be pretty confident to say it's more than $25mm. Either way, that's a lot of cheddar. Or for your benefit, cheddar = money.
08.22.2011 | Unregistered CommenterDanny Boy
Cheddar = Money?

That's brilliant - definitely not worthy of future ridicule as you put it ...

Perfect. Glad you're comfortable with at least a little urban vernacular. Unless of course, you had to google it for confirmation.
08.22.2011 | Unregistered CommenterDanny Boy
@Brad Hamilton: very fairly assessed.

Not sure my "ad hominems" are any worse than the frequently applied "douche bag" simply because my vocabulary is more archaic. But I'm prepared to rein in. What continues to appall me is the hypocrisy between the staged "mea culpa" at Ponte Vedra, with the assurances of coming change, and the utter absence of same. This bloke seems to gravitate about in a cloud of self-delusion. But it was always thus --- remember his pre-scandal slump, when he was always going on about how good his (usually missed) putts were, and how well his (usually tree-ridden) drives were. Even before he committed the capital error of making himself fair game through his personal peccadilloes (to use a charitable, and certainly understated, word for it), let alone his dramatic drop in form, both before and since re-injury, he received some timid but growing criticism for refusing to accept the reality of the situation. Of course back then he was still Tiger Woods, world-beater, and everyone felt that he would right a listing ship. That ship appears to have sailed, taking on water at every turn.

It is definitely on the cards that someone as generally fit as he and only 35 will live to fight another day. But are we sure we want to try to grapple with the size of the ego that will accompany such an outcome?
08.22.2011 | Unregistered CommenterKCMG
Urban vernacular?

Wow, your street cred is impressive. Trying hard is really paying off, Danny Boy.
@ JJ

When it comes to you, it doesn't take much effort at all. At least you didn't come back with Dear Steiney's Intern, so at least you're learning.
08.22.2011 | Unregistered CommenterDanny Boy
@Danny Boy - give it a rest.
08.22.2011 | Unregistered Commentersgolfer
@sgolfer - But, I'm not at all tired...
08.23.2011 | Unregistered CommenterDanny Boy

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