Thanks to reader Rick for noticing in yesterday's Ipsos survey of celebrity and most trusted personalities "whose endorsement of a company would be most likely to drive business." I suppose we should take a list topped by Betty White (really?), Denzel Washington (really, really?) and Sandra Bullock (really, really, really?).
But on the unpopular side, Tiger's in mighty fine company.
At the other end of the spectrum, only two of the 100 celebrities asked about were viewed unfavorably by an outright majority of respondents: Paris Hilton (with 60% expressing an unfavorable opinion of her vs. only 12% a favorable one) and Charlie Sheen (52% vs. 22%). The next most unpopular personalities among those rated are: Britney Spears and Kanye West (each of whom is viewed unfavorably by 45%), Arnold Schwarzenegger (44%), Tiger Woods (42%), Kim Kardashian (38%), Mel Gibson (33%), Donald Trump (31%), and LeBron James (29%).
Several of these 10 personalities – Tiger Woods, Charlie Sheen, Paris Hilton, Britney Spears – are more widely disliked by women than they are by men. The others show relatively comparable proportions of male and female detractors.