PGA Tour, USA Today Vow To Love And Support One Another Until Their Five-Year Official Marketing Relationship Ends

For Immediate Release...

PGA TOUR and USA TODAY Sports Media Group-Create Official Marketing Relationship

PONTE VEDRA BEACH, Fla. – The PGA TOUR and the USA TODAY Sports Media Group announced today that they have entered into a five-year official marketing relationship through 2016.

As part of the agreement, USA TODAY receives the exclusive U.S. rights to use the association and TOUR logos for sales and marketing purposes for the print and digital extensions of USA TODAY sports.

The PGA TOUR will have the opportunity to purchase advertising at preferred rates and to develop several TOUR-themed special sections over the course of each year of the agreement.

“The PGA TOUR is one of the premier sports brands in the world, and we’re honored that they’ve selected us as their partner, especially for the long term,” said Tom Beusse, President of the USA TODAY Sports Media Group.

“We welcome the opportunity to work with the USA TODAY Sports Media Group and look forward to developing our relationship and leveraging this platform to bring added value to our entire family of corporate sponsors,” said Tom Wade, Chief Marketing Officer for the PGA TOUR.

“The PGA TOUR is extremely forward thinking when it comes to creating value and impact for its sponsors,” said Merrill Squires, SVP, Leagues and Properties for the USA TODAY Sports Media Group. “They really understand the unique capabilities and assets we can bring them to help maximize great content and marketing opportunities for the PGA TOUR and its sponsors. We can’t wait to begin our collaboration with them.”

Comments

[AK47]

Another nail in the coffin of journalism

[Steve Elling]

"Steve DiMeglio, call on Line 1. It's Ty Votaw, calling with your next story assignment."

[Ky Laffoon's Ghost]

Elling, that's cold. Funny though.

Where does a Tom Wade or a Merrill Squires learn to talk like that?