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Monday
Dec312012

2012 In Review And 2013's New Look

GeoffShackelford.com approaches its 10th anniversary after debuting in March, 2003, coinciding with the publication of Grounds for Golf. The site became a full-fledged blog with the release of The Future of Golf, and the themes in that book (the game is going to hell, etc.) have largely fueled the content to this day. (Notwithstanding the occasional forays into fire hydrant fender-benders, Christmas gift rings, etc.)

For 2013 the art department has come up with a new banner inspired by 1920s orange crate art, accented by a few personal touches like "The Captain" golf ball that may have been architect George Thomas's, a retention of the Hollywood sign homage on the hills of Simi Valley, and a new font inspired by Musselburgh's "The Cradle of Golf" sign. The golf scene is Rustic Canyon's first hole and that is yours truly whapping one down the first fairway shortly before the course opened in, gulp, 2003.

As always, thanks to the art department and site EVP Tom Nacarrato for his inspiration, wisdom and creativity. If you need Photoshop work, especially for golf course scenes like the ones he cooks up for architects making pitches to clients, please check out his website. I can personally attest to his work having taken ideas that became reality only because he could make golfers see how their modified course would look.

2012 marked year two as a partner with GolfDigest.com and hopefully those of you concerned the choice of content or my tone would change dramatically have had your concerns assuaged. I'm happy to report we march on in year three starting today.

Statistically, because of a two-month blackout on Google Analytics, I'm not entirely confident in their numbers, but I am pleased to report that in New Jersey the site's number one city remains Far Hills, I'm still popular (statistically anyway) in Ponte Vedra and the St. Andrews audience is growing! 

As with my 2012 resolution, I continue to hope to have more video coverage (as PGA Tour's regulations allow), more podcasts, more architecture and more Twitter coverage. With the many state of the game issues expected to arise in 2013, there will continue to be a nice variety of topics covered both from home in Santa Monica and on the road at various tournaments for Golf World.

With that, I want to thank everyone for reading, for your comments and your passion for the sport we all admire.

Happy New Year!

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Reader Comments (57)

Nice high finish. Keep up the good work! Happy New Year to all Shackelfordians!
12.31.2012 | Unregistered CommenterKLG
Happy New Year Geoff.
12.31.2012 | Unregistered CommenterJock
Love the site, Geoff. I've been a daily visitor since picking up my copy of The Future of Golf a few years ago. Happy New Year to all!
12.31.2012 | Unregistered CommenterTom T.
Thanks for all your hard work. Keep it up!
12.31.2012 | Unregistered CommenterJPH
Happy New Year, Geoff!

PS, typo on the first line, unless it is your 20th anniversary coming up!
12.31.2012 | Unregistered CommenterKevin part deux
Happy New Year Geoff, EVP Tommy, and all the regulars.
12.31.2012 | Unregistered CommenterTighthead
Thanks all.

Kev, been drinking here on the new year? 2003-2013 is definitely ten years where I come from!
12.31.2012 | Registered CommenterGeoff
Love Tommy's new art...Geoff, you remain one of the games strongest and most important voices. No offense to your partner, but the major magazines are dead. Sites like this (though I can't think of another one) are where I turn to stay in touch with the game in its varied aspects (pros, architecture, travel, equipment, media).
12.31.2012 | Unregistered Commenterjeff
Haha, I read it as approaching your anniversary in 2003...you are right I had a glass of wine or two before that! Suggestion withdrawn!
12.31.2012 | Unregistered CommenterKevin part deux
LOVE the new banner, nice work Tommy!

The boys got their old jobs back tonight and flat delivered the goods! HNY everyone!!
12.31.2012 | Unregistered CommenterDTF
Well what a wonderful new masthead to begin the new year. It looks great, and it looks like a pretty good finish on your swing! That's a nice touch. Tommy N.'s artwork is great as we have come to expect. Thank you, Geoff for your insight, your diligence and your passion for this great game. As I have said before, we Shackelfordians are very fortunate indeed and very grateful for all your hard work that allows us to "one stop shop" for all things golf...and a little horse racing!....and just enough scuttlebutt!
Happy New Year to you and yours and all the commenters here. I'm proud of all. Keep up the good work.
01.1.2013 | Unregistered CommenterD. Romans
A guid New Year to ane and a' and thanks to Geoff for producing this great site. Never have found it but for The Principal's Nose!

Nice masthead too.
A Guid New Year to ane and a' and thanks to Geoff for producing this great site. I would never have found it but for The Principal's Nose!

Nice masthead too.
Love the new look, Geoff!!

Happy New year to you and yours and wishing you good health and prosperity in the coming year.
01.1.2013 | Unregistered Commenterpete blaisdell
I like the new style, Geoffers! Wishing you continued success in 2013.
01.1.2013 | Unregistered CommenterIvan Morris
Nice new look.
Fighting a hook Geoff?!!
01.1.2013 | Unregistered Commenterchico
Happy New Year! The new look is great.
01.1.2013 | Unregistered CommenterBertie Wooster
Happy New Year Geoff! - Keep up the great work. Really enjoyed the "Musselburgh love" on the site in the last few days.-
01.1.2013 | Unregistered Commentertitleist38
If at first you don't succeed ...

A Guid New Year to ane and a ... not least to Geoff for this great website and The Principal's Nose (whatever happened to him?) for recommending it in the first place.

Nice masthead too!
Nice work Geoff. I'll renew my subscription.
01.1.2013 | Unregistered CommenterAverage Golfer
Happy New Year everyone. The artwork looks great. Anyone that spends time looking at the "comments" sections on major news sites would realize what a great group of readers and commenters can be found here. Thanks for all the work on the site and all the best for 2013 and the future.
01.1.2013 | Unregistered CommenterBrianS
Excellent artwork.
Thanks, Geoff, this remains the first golf site visit of my day, even before . . . mine.
01.1.2013 | Unregistered CommenterLudell Hogwaller
Geoff,

How does your site do popularity-wise in Augusta?

Love the new look. Happy New Year!

Randall
01.1.2013 | Unregistered CommenterRandall
Played Rustic Canyon on my 60th birthday in September, and played Bandon Dunes the last day of 2012. Life is good, and this site is a regular part of it. Thanks to Geoff, Tommy, Ky's Ghost, Del, Chico, and all the rest. Health and happiness in 2013!
01.1.2013 | Unregistered CommenterPasaplayer
Old school look is very cool.
01.1.2013 | Unregistered Commenterol Harv
Geoff happy new year and thanks again for having the BEST golf related site on the web.

Best wishes in 2013

Al P
01.1.2013 | Unregistered CommenterAl P
Happy New Year all!
Geoff, many thanks for such an entertaining site. Love the new look.
01.1.2013 | Unregistered Commenterdbh
Nice work Geoff! Go ahead and renew my subscription.
01.1.2013 | Unregistered CommenterAverage Golfer
Happy New Year to all!
01.1.2013 | Unregistered Commentertlavin
Happy new year to all in Shackland, especially to our host and Guardian of the Game- Geoff!

Been here since the beginning and it's been great to watch the site grow in readership and posters. I feel as if I've come to really know many of the commentors here and it's a pleasure to read the daily
musings and insights.

Geoff, your vision and tone have never faltered and you remain my only daily MUST read golf site. Keep up the outstanding work. Love the new look. Tommy is a true artist.

Pete the Luddite
01.1.2013 | Unregistered CommenterPete the Luddite
Jack Welch said "Change before you have to" and the new look and banner is just that. I was OK with the old look but I'm happy you're moving forward.
01.1.2013 | Unregistered CommenterJoel
Thanks, Geoff, and thanks to all the commenters who, for me, complete this website as a source of educational and humor, a true source of entertainment . . . something I look forward to each day.

Governor Wm. J. Lepetomane
01.1.2013 | Unregistered Commentergov. lepetomane
Happy New Year Geoff and to all fellow Shacklefordians. Truly a great site and a defender of all that is great about our precious game. As we sometimes say in Ireland (especially after a few pints of Guinness or a few "drops" of Whiskey) - "Go n-eiri an bothar leat" -may the road rise with you -

Best wishes for 2013 and plenty of birdies to all who visit this site and perhaps some of you will visit our fair green Isle for "The Gathering" during this coming year.

Irish Golf Nut (though Ivan Morris is more of a golf nut than I !)
01.1.2013 | Unregistered CommenterIrish Golf Nut
Happy New Year! You're the best thing about golf on the net.
JJ
01.1.2013 | Unregistered CommenterJJ
Wow- I'm late to the party!

Congratulations Geoff, Tommy, and anyone else who makes the wheels turn, and stokes the firebox, as the train of Shack-shack shack shack chugs on!

Great new look, just beautiful!

To all the regulars, great posts, thoughts, and commentary in general- keeping it real and in the fairways!

To all the readers who don't jump in- hey we need more thoughts and ideas- brainstorming has saved the world more than we'll ever know. Your one comment may spark a world of new discussion and who knows where that could lead.

Again, Geoff, thank you for making my day better.

digsouth
somewhere in South Texas

PS-A thank you to all who think about me and my continued battles with health issues-spent the last day of 2012 hooked up to an IV for 8 hours- IVIG for anyone interested in googling up a miracle of modern medicine! I may finally be back out actually playing again, for real, in a few months. I think of you as my friends, I hope I don't bore you with some of my day to day- uhh- stuff.
01.1.2013 | Unregistered Commenterdigsouth
Don't post often but this is my favorite golf site; love the new look.
Happy New Year Geoff, and get well soon Digsouth.
01.1.2013 | Unregistered CommenterLadyH
hang in there Digs-your comments brighten my day!
01.1.2013 | Unregistered Commenterchico
Your site is renown, being whimsically bold,
Embedded in comments - nuggets of gold.
01.1.2013 | Unregistered CommenterWes S
Keep fightin' digs. Best wishes for a healthy new year. Looking forward to more insightful posts from you this year.

Best to you....
PTL
01.1.2013 | Unregistered CommenterPete the Luddite
Love the new banner

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