Final U.S. Open Ratings Analysis

Michael Hiestand notes this about NBC's final day 6.6. rating up against the NBA Finals.

The U.S. Open on NBC Sunday drew a 6.6 overnight. Predictably, that's up from last year's final-round coverage -- by 29% -- when the event's finish wasn't close and, more importantly, it didn't run in East Coast primetime.

But compared to two previous West Coast U.S. Opens that has similar primetime schedules -- in 2008 and 2010 -- NBC's Sunday coverage was down. It was down 22% from 2008 and 4% from 2010.

Comments

[18 beats 14]

How much are Nike and EA paying this guy?

The Japanese massage cream company is paying him pocket change and if FUSE ever bought Tiger lunch, they would have to declare bankruptcy. And, he is only about the 7th best paid male golfer on the Rolex ambassador staff judging by the fact that he has never appeared in any Rolex TV advertising (unlike Phil, Jack, Arnie, Gary Player, Tom Watson, Luke Donald, Immelman, Villegas, Scott, Goosen, Howell the Turd, Fowler, Kaymer, Paul Casey and Matteo Manassaro - hell, TW isn't even on the Rolex website like most of the other ambassadors are).

[DTF]

Hmm, very interesting factual information. What's the conclusion?

[BrianS]

I like the Prime time coverage Thurs-Saturday, (I am on the east coast). I do think on Sundays that it is better to end things around dinner (7 ish) vs going on until 10 PM or later. I'm not sure that the ratings bear that out, since I know more people are watching generally after dinner.