Richard Gillis files an interesting WSJ piece (thanks reader John) about distance where Nike's Cindy Davis preaches the joys of pursuing longer drives and selling the next great driver.
Thankfully, my colleague Gil Hanse brought some sanity to the discussion.
"We're at a point where something has to be done," Hanse said. "We're talking about a tiny proportion of golfers where distance is an issue, a small handful of tour players and accomplished amateurs. Whether its bifurcation or rolling the ball back I don't know what the answer is, but the environmental question is really the one that is difficult for the manufacturers to refute."
The new normal in golf course design is the 8,000-yard layout.
"Two hundred acres is the new standard for a golf course compared to 150 acres a few years ago," Hanse said. "And 120 of those acres have to be maintained and watered as opposed to 80. You really are going down an unsustainable path. From a manufacturers standpoint, how can you argue against that? They can talk a lot about marketing, about player endorsements and how there's always been the same set of rules, etc., but the environmental argument is the winning one."