'14 Ryder Cup Ticket Buyers Must Submit A Photograph

A reader alerted me to this last week and I couldn't quite believe it until I read it in the Scottish Herald: 2014 Ryder Cup advance ticket buyers must submit a photo of themselves before registration opens.

The story says it's to prevent "fraud or ticket transfers, according to Ryder Cup Europe."

Aren't there less peculiar ways to discourage scalpers?