Granted, it's a one-year deal, but a bit overdue as the annual World Challenge at Sherwood is a sweet deal for a sponsor: nice ratings, nice field, well-attended, great pro-am and for much less than a regular tour event.
It's also $4 million Tiger won't be spending this year.
For Immediate Release:
NORTHWESTERN MUTUAL ASSUMES ROLE OF TITLE SPONSOR OF THE 15TH ANNUAL WORLD CHALLENGE DEC. 2-8 AT SHERWOOD COUNTRY CLUB
Tickets for the Northwestern Mutual World Challenge are now on sale at www.worldchallengegolf.com
THOUSAND OAKS, Calif. (August 14, 2013) – The Tiger Woods Foundation welcomes Northwestern Mutual, a leading financial security company, as the title sponsor of the 15th annual World Challenge. The Northwestern Mutual World Challenge, held Dec. 2 – 8, 2013 at Sherwood Country Club in Thousand Oaks, Calif., will again welcome host Tiger Woods along with 17 of the TOUR’s best players to compete for the $1 million top prize. The tournament, co-sponsored by the PGA TOUR, benefits the college-access programs of the Tiger Woods Foundation.
“Northwestern Mutual has been an excellent partner over the years, and we are excited they will be the title sponsor of the World Challenge,” Woods said. “I’m really looking forward to competing this year. This event welcomes a fantastic field, and it’s always fun to come home and play in front of the Southern California fans.”