30.9 Million Watch PGA Final Round, Rating Up 30%

The last three PGA Championship final round overnights: 4.4 2013 (Dufner Oak Hill), 3.9 2012 (Rory Kiawah), 4.3 (Keegan Atlanta). Sunday at Valhalla was up 30% (6.0) according to Deadline (thanks reader Pat).  The refusal to move up tee times and finish into east coast prime time was a huge help, as was the dynamic finish.

For Immediate Release from CBS:

ESTIMATED 30.9 MILLION WATCH ALL-OR-PART OF CBS SPORTS’ 2014 PGA CHAMPIONSHIP, UP 30% AND HIGHEST IN 5 YEARS
 
Estimated 26.3 Million Watch All-or-Part of Sunday Coverage, Up 48% and Highest in Five Years
 
An estimated 30.9 million viewers (Persons 2+) watched all-or-part* of CBS Sports’ two-day coverage of the 2014 PGA Championship according to Nielsen Media Research, up 30% from last year’s 23.8 million; and up 42% from 21.8 million in 2012 when Rory McIlroy won his first PGA Championship.  The 30.9 million was the highest number of viewers to watch all-or-part of the Network’s weekend coverage in five years (2009; 35.7 million).
 
CBS Sports’ coverage of the 2014 PGA Championship on Sunday, Aug. 10 was viewed in all-or-part by an estimated total audience of 26.3 million (Person 2+), up 48% from last year’s 17.8 million; and up 58% from 2012’s 16.6 million.
 
This year’s 26.3 million marks the highest number of viewers to watch all-or-part of the Network’s PGA Championship Sunday coverage in five years (2009; 29.0 million; Y.E. Yang won with Tiger Woods finishing second).
 
CBS Sports’ coverage of the 2014 PGA Championship on Saturday, Aug. 9 was viewed in all-or-part by a total audience of 12.9 million.