Callaway Live Debuts With Dick Enberg
/Callaway kicks off a new live talk show Monday, May 18th at 6 pm PT with the legendary Dick Enberg discussing his career and undoubtedly, his days doing golf as well as his views on the state of the game.
The new online show is part of an interesting play by the manufacturer to produce their own content. However, they take a serious plunge into the abyss on a future episode by having yours truly as their guest. That's right, I'll be entering San Diego County on a non-Farmers Insurance Open, non-Del Mar racing day to talk about golf architecture and whatever Harry Arnett asks.
Here is the trailer for Callaway's new show and the Live homepage.
Note to self: it's live, so don't say anything too controversial.
**GolfDigest.com's Mike Stachura talks to Harry Arnett about the rationale for going into live TV.
When I spoke with Arnett last fall about his motivations, he stressed that his main intent was to make sure his brand was part of the ongoing golf conversation. "We're definitely responding to the cultural zeitgeist that exists in the sport," he said then, "but I think we're doing it in a way that's light and fast and authentic to us."
At the time, the idea occurred to him that it might be more impactful if the company’s advertising was more current. For example, he wondered why it wouldn’t be better to run a new ad every week with a fresh comment from a player after he’d won the week before, rather than running the same kind of commercials week in and week out. Now it seems clear that what’s easier and more possible is to just create your own live show every week.
Arnett talks about "making golfers feel like they're part of what we do" not so much by talking to them but talking with them.
