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Sunday
Dec112016

Great White Shark Promises To Break Governing Body "Cast Iron" Fist In "Middle Second Quarter Of Next Year"

Hot off hosting another life-changing Shark Franklin Templeton Shootout, Greg Norman is fully engaged in his brand remake.

Saving the game from the governing bodies appears to be superhero Shark's latest mission. In association with Verizon. Mid-second quarter '17.

I realize that most of you have already signed up the Shirtless Shark for the funny farm after seeing him return to chainsaw work after nearly severing a limb chain-sawing brush.

But it's hard not to get excited about the looming brilliance that will be Shark's attempt to save the game (in a way that makes him more money).

Young writes:

By his own admission the Shark is planning to rock golf’s paradigm. He will do so, he says, in partnership with Verizon, the communications giant with whom he recently signed an eight-year deal. Verizon, incidentally, has never been associated with the golf industry on any level. That is until its hook up with Norman through 2024.

Young was at the launch of his newest design, the Greg Norman Signature Course at Vidanta Neuvo Vallarta, Mexico. During a fireside chat the Shirtless One started asking rhetorical questions about the state of the game.

“In the middle second quarter of next year, I’ll invite you guys down to my office,” he said. “We will tell you exactly how we’re going to break this cast iron that’s been wrapped around golf for so long. We’re going to shatter it. The institutions (USGA, R&A, PGA of America, PGA Tour) will eventually buy into it because they will have to buy into it. They won’t have a choice.”

Someone's been watching The Godfather too much! Horse owners among the governing bodies, check your barn locks.

But in case you didn't know how selfless the Shark can be, just think of the work he's doing to extend his brand into the next 200 years.

“If I died tomorrow what would happen to a lot of my businesses. Eventually they would die off,” he explained. “I never want that to happen because I want my brand to go on to perpetuity. So I started to think about a game plan about three years ago, in 2013, revolving around a 12-year game plan AND a 200-year game plan. You have to build a company for today but also for the future. Re-branding and repositioning is a big part of that.”

So are lots of vitamins! The awkward Fox Sports visit booth a year after being canned:


Young then writes:

Something head scratching? Norman gets little to no credit for his course design abilities. Rare, if ever, is his name mentioned with modern architects like Bill Coore/Ben Crenshaw, Gil Hanse, or Tom Doak. Design based on a least disturbance approach? Norman was engaged in this philosophy long before it became en vogue.

“I think I got slammed in the early part of my career for designing golf courses that were too hard,” he said.

Having at least one close due to difficulty before anyone even got to play it...will do that! Shame too, as the Bob Harrison years were impressive.

“But in my own defense, that was quite often the owner or developer that wanted that type of golf course. On at least a half-dozen occasions I’ve gone up to owners or developers, walked off the site and told them, ‘You build the golf course.’ Nobody every writes that of course. They just say Greg Norman builds too hard of golf courses.”

Well at least it's not bothering him.

“Opinions are like assholes: everyone’s got one. And I respect people’s opinions if they respect mine. What I despise are people, bloggers especially, who write articles about me who don’t even know me, never picked up a phone or even asked me a single question about my design philosophy. That blows me away,” he added.

There is a design philosophy beyond making money? Breaking news alert!

But back to that mid-second quarter, or third quarter at the latest...

“I can tell you this: by the third quarter of next year we’re going to market with a new product. You guys are going to say ‘Wow, nobody has ever thought about this,’” said Norman with a grin. “The partnership with Verizon goes beyond golf. They have never been involved with the game before and now they’re my partner going forward for the next eight years. It’s related to golf to some degree but totally related to some other places. These are the opportunities I have always seen within the company but I never had the right personnel or opportunity to do it.”

Can't wait.

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Reader Comments (34)

“Opinions are like assholes: everyone’s got one. And I respect people’s opinions if they respect mine. What I despise are people, bloggers especially, who write articles about me who don’t even know me, never picked up a phone or even asked me a single question about my design philosophy. That blows me away,” he added.
Geoff, I don't think you're getting an invite. But sounds like by that one quote regarding bloggers you may be motivating Shark to pump up those arms. #HGH
12.11.2016 | Unregistered CommenterOB
Has Geoff ever spoken with Greg Norman?,
Yes. For Links Magazine. Try again.
12.11.2016 | Registered CommenterGeoff
He appears to be, in a lot of ways, turning into Hulk Hogan.
Neil--LOL--+100
Add a pipe and he's Popeye!
12.11.2016 | Unregistered CommenterC.C.
Didn't Verizon sponsor the Hilton Head event? That doesn't sound like never to me.
12.11.2016 | Unregistered CommenterTremendous Slouch
No way Greg remembers that interview.
12.11.2016 | Unregistered CommenterCannz
Why is he wearing a Puma hat? Isn't that a competitor?
12.11.2016 | Unregistered CommenterShady Golf
Australia's version of Trump. Both bloviating idiots.
12.11.2016 | Unregistered CommenterIan B
That's it! Australian passport revoked! You've got him for the rest of his life. Or 200 years, whichever comes first.
12.12.2016 | Unregistered CommenterSteve B
Clarification please, Ian B. I think what you're saying is that his plan can't succeed unless he's competing against other idiots?
12.12.2016 | Unregistered CommenterD. maculata
Whatever you all say - it is good that somebody with bigger muscles than I (we'll leave references to cojones out of it) is prepared to 'have a go' at the Governing Bodies. I'm with the Shark all the way on that one.
12.12.2016 | Unregistered CommenterIvan Morris
I heard him say on the telecast the course they were at this weekend "really gets it" they allowed him (paid) and his team to come in and re-design and re-seed the course. Basically a total overhaul and of course Shark said it was badly needed but I believe I heard he designed it originally? So am I getting this right, he makes a dreadful design in the first place, then comes in a few years later and gets re-hired to do a total makeover of his own terrible work? Gotta hand it to this guy, what a racket.
12.12.2016 | Unregistered CommenterDrew Scott
This guy is one weird dude and sure thinks a lot of himself for winning 2 majors.
Glad I don't own Verizon stock.
12.12.2016 | Unregistered Commenterjjshaka
Can you say #DOOH?
12.12.2016 | Unregistered Commentergolfpromal
Marty Feldman? Marty is that you??
12.12.2016 | Unregistered CommenterJupiter
Geoff - sounds like shots fired to me.

I don't think this guy is lacking in confidence. Or he just has yes-men around him.
Of the number of times he's poked his head up in the last few years, I find this one the least troubling. There's actually a few interesting bits hidden in the things he said. If he had indicated he was going to work on rolling the ball back, that would have been even more interesting.

@ Drew Scott, I think you'll find many designers revisit their designs as the years go by..
12.12.2016 | Unregistered CommenterPress Agent
World Golf Association 2.0 ?
12.12.2016 | Unregistered CommenterKeith - NYC
D Mac. No, I'm saying they remind me of each other. Both seem like narcissist, bloviating idiots. But I'd rather be in my Australian shoe's and have Norman just been responsible for his golf business !
12.12.2016 | Unregistered CommenterIan B
This guy can barely operate a chainsaw and he is going to re-invent the wheel regarding golf and all the governing bodies? Yeah, ok sharky, whatever you say.

By the way Gregory, if you want something to watch during golfs off-season (about three weeks) I think Golf Channel is going to re-air the 96 Master's highlight film. That should do wonders for you.
12.12.2016 | Unregistered CommenterBrandon
how is the golf channel getting the rights to show that?
12.12.2016 | Unregistered CommenterPress Agent
This guy has watched one too many Tony Robbins tape sets.
12.12.2016 | Unregistered CommenterPK
Trumpish in a way. Who came 1st?
12.12.2016 | Unregistered CommenterOriginal AG
While I don't care for most of his course designs, he has advocated for a more international presence for the Tour. If you want to grow the game (in viewers and participation), I believe the best players should be playing in China, India, Indonesia, South America and continental Europe every year. That does not happen. A few go to China. While some may say that the US is where the money is, I doubt you would have difficulty finding a sponsor in India for a WGC event if 50 of the top 60 would attend. I give the Euro Tour credit for expanding its borders but the US Tour seems to narrowly focused on the US.
As for his course design, generally I have not enjoyed the courses he personally was involved designing. The work Harrison did for him in Asia/Pacific is pretty good. The Great White course at Doral had some terrible holes and was reworked within 10 years of it being finished as one example.
12.12.2016 | Unregistered CommenterKg
From another site:

Want to know something that drives Norman crazy ?

Tiger never gives him the time of day. Never speaks to him. Nothing.
12.12.2016 | Unregistered CommenterHardy Greaves
The work Harrison did for him in Asia/Pacific is damn good, not that His Eminence would give his underling any credit for same.

The bloke defines 'tosser'.
12.12.2016 | Unregistered CommenterSteve B
I guess it's officially official, whether anyone wants to admit it or not:

Greg Norman still moves the needle.
12.12.2016 | Unregistered CommenterPA PLAYA
PA PLAYA,

If moving the needle means getting 3/4 of a page of comments on a niche blog, let's just all go ahead and say that golf doesn't actually have any needle to move, which is pretty close to the truth that none of us here want to admit.

Seriously, nobody gives a shit about this.
12.12.2016 | Unregistered CommenterTremendous Slouch
Is it possible the Greggster and Euro Tour Commissioner Kevin Pelley join up in some sort multi-platform diversified channel market disrupting venture that set the global golf industry on its collective ear? Hey, whatever happened to the game changing synergy laden strategic merger Kevin Pelley guaranteed between the Asian Tour and the European Tour? Does that deal still have legs?
12.12.2016 | Unregistered CommenterMike Karr
i have a 200 year plan

do you?
Hell I wish I could make a solid 200 day plan and stick to it.
12.13.2016 | Unregistered CommenterJupiter
Hardy hits it--Tour will change when Tiger wants it to change.
12.14.2016 | Unregistered CommenterHerb
I agree with you,Ivan M.

I wish the Shark complete success. I would love to see the USGA shot down, especially. A a former member, I find them inthe business of padding the CEIEIO's etc, and moving at the speed of a herd of turtles, and like so many wars and other money making schemes, they create a problem where they can then solve it. It's BS.

Norman and P.Reed need to let someone else toot their horn, and they would earn more respect.

Best Wishes to all, and a ~*~*ho, ho, ho, dos*~*~

dig
12.14.2016 | Unregistered Commenterdigsouth

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