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Thursday
Nov092017

Report: Golf Business Influencer Giles Morgan Leaves HSBC

John Hopkins at Global Golf Post says HSBC head of global sponsorship strategy Giles Morgan has left the financial services giant after 12 years.

Morgan has been a passionate supporter of professional golf and in efforts to grow the game, including this ambitious campaign. He also led the company to start an annual Golf Business Forum attended by many industry heavyweights, though a 2017 edition is not currently listed on the official website.

Hopkins noted the many events Morgan has steered sponsorship dollars toward:

As such he was the man behind his company’s commitment to events such as the WGC-HSBC Champions, recently held in Shanghai, China; the HSBC Women’s Champions event held in Singapore last March; and the Abu Dhabi HSBC Golf Championship, staged in the Middle East last January. HSBC was also one of the patrons of the Open Championship.

HSBC was also known for elaborate pre-tournament publicity stunts in the Morgan era, including this one apparently gone slightly awry for Henrik Stenson's ribs.

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Reader Comments (2)

Someone in finance finally did some ROI calculations on these silly commercials, gaudy press events, and untold travel and expenses (I need the corporate jet for a month. Don’t ask questions, I’m growing the game errrrr the business!”)

Having seen tournaments from the other side, directors, tour folks have gotten rich off of screwing local merchants and big companies for stuff while they enrich themselves, then throw some a few bucks at the charities. Why is no one looking at the scam that is these tournaments? Those directors work year round making 6 figures for what?
11.10.2017 | Unregistered CommenterMJR
Really going to miss the HSBC logo at random events in emerging market countries...
11.10.2017 | Unregistered CommenterOle Tom Morris

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