Twitter: GeoffShac
  • The 1997 Masters: My Story
    The 1997 Masters: My Story
    by Tiger Woods
  • The First Major: The Inside Story of the 2016 Ryder Cup
    The First Major: The Inside Story of the 2016 Ryder Cup
    by John Feinstein
  • Tommy's Honor: The Story of Old Tom Morris and Young Tom Morris, Golf's Founding Father and Son
    Tommy's Honor: The Story of Old Tom Morris and Young Tom Morris, Golf's Founding Father and Son
    by Kevin Cook
  • Playing Through: Modern Golf's Most Iconic Players and Moments
    Playing Through: Modern Golf's Most Iconic Players and Moments
    by Jim Moriarty
  • His Ownself: A Semi-Memoir (Anchor Sports)
    His Ownself: A Semi-Memoir (Anchor Sports)
    by Dan Jenkins
  • The Captain Myth: The Ryder Cup and Sport's Great Leadership Delusion
    The Captain Myth: The Ryder Cup and Sport's Great Leadership Delusion
    by Richard Gillis
  • The Ryder Cup: Golf's Grandest Event ā€“ A Complete History
    The Ryder Cup: Golf's Grandest Event ā€“ A Complete History
    by Martin Davis
  • Harvey Penick: The Life and Wisdom of the Man Who Wrote the Book on Golf
    Harvey Penick: The Life and Wisdom of the Man Who Wrote the Book on Golf
    by Kevin Robbins
  • Grounds for Golf: The History and Fundamentals of Golf Course Design
    Grounds for Golf: The History and Fundamentals of Golf Course Design
    by Geoff Shackelford
  • The Art of Golf Design
    The Art of Golf Design
    by Michael Miller, Geoff Shackelford
  • The Future of Golf: How Golf Lost Its Way and How to Get It Back
    The Future of Golf: How Golf Lost Its Way and How to Get It Back
    by Geoff Shackelford
  • Lines of Charm: Brilliant and Irreverent Quotes, Notes, and Anecdotes from Golf's Golden Age Architects
    Lines of Charm: Brilliant and Irreverent Quotes, Notes, and Anecdotes from Golf's Golden Age Architects
    Sports Media Group
  • Alister MacKenzie's Cypress Point Club
    Alister MacKenzie's Cypress Point Club
    by Geoff Shackelford
  • The Golden Age of Golf Design
    The Golden Age of Golf Design
    by Geoff Shackelford
  • Masters of the Links: Essays on the Art of Golf and Course Design
    Masters of the Links: Essays on the Art of Golf and Course Design
    Sleeping Bear Press
  • The Good Doctor Returns: A Novel
    The Good Doctor Returns: A Novel
    by Geoff Shackelford
  • The Captain: George C. Thomas Jr. and His Golf Architecture
    The Captain: George C. Thomas Jr. and His Golf Architecture
    by Geoff Shackelford
« Bandon Takes Four-Ball While Chambers Bay (Re) Grows In | Main | "Ben Crenshaw and Luke Wilson form a Pro-Am team to protect an Austin treasure and Civil Rights landmark" »
Tuesday
Dec052017

Sony Open Extended Through '22, Will It Stay In January?

It may be nothing but the press release announcing the Sony Open extension through 2022 notes a "new agreement commencing following the 2018 event. Whether this suggests the possibility of a date move remains to be seen, but the Sony has been mentioned as a fall bridge event between mainland and Asian stops.

Worth noting as well: Waialae Country Club has hosted the event every year since 1965.

For Immediate Release:

PGA TOUR, Sony extend sponsorship of Sony Open in Hawaii through 2022

New agreement begins with 2019 tournament, following 20th anniversary of Sony’s sponsorship

HONOLULU, Hawaii –The PGA TOUR and Sony Corporation (Sony), which enters its 20th year as title sponsor of the Sony Open in Hawaii, have agreed to extend their partnership by another four years, through 2022, as announced today by Sony, the PGA TOUR and tournament host organization Friends of Hawaii Charities.

The new agreement will commence following the 2018 tournament in January. The upcoming Sony Open in Hawaii will mark the 20th year of Sony’s sponsorship, tying it for the third-longest tenured title sponsor on the PGA TOUR. 

“Twenty-eighteen will be the momentous 20th anniversary of the Sony Open in Hawaii,” said Kazuo Hirai, President and CEO, Representative Corporate Executive Officer, Sony Corporation. “I am proud to announce that Sony has decided to renew its sponsorship once again, through 2022. To us, the Sony Open is not just a golf tournament; it has allowed us to provide continuous support to the local Hawaiian community. Together with everyone involved in organizing the tournament and our charitable partners at The Harry & Jeanette Weinberg Foundation, we hope to continue contributing to the people of Hawaii.”     

“As we approach the 20th anniversary of Sony’s sponsorship of the Sony Open in Hawaii, it’s important to recognize the impact Sony has had on the tournament’s stability, success and growth since 1999,” said PGA TOUR Commissioner Jay Monahan. “We congratulate Sony for reaching this milestone in 2018 as one of our longest continuous tournament sponsors, and we thank them for extending this outstanding partnership for another four years.”

The tournament has been held at Waialae Country Club since its debut in 1965. In 1999, Friends of Hawaii Charities, Inc., became the host organization and Sony became title sponsor. The following year, The Harry and Jeanette Weinberg Foundation, Inc., became the Sony Open’s charity partner. Since 1999, approximately $17 million has been distributed to 350 Hawaii not-for-profit organizations. More than $1 million has been raised annually since 2005.

“Sony’s support of Hawaii’s PGA TOUR event will continue to be a conduit of blessing to thousands of individuals among Hawaii’s not-for-profit and tourism sectors, as it has for the past 20 years,” said Corbett Kalama, President, Friends of Hawaii Charities. “This generous sponsorship commitment of Sony Corporation and of charity partner The Harry & Jeanette Weinberg Foundation, Inc., coupled with the steadfast support of Waialae Country Club and over 1,500 world-class volunteers, is the recipe that makes Hawaii charities the biggest winners each year at the Sony Open.

“Additionally, the valuable support of the State of Hawaii and Hawaii Tourism Authority for the Sony Open in Hawaii, gives the world a window into our tropical paradise during the winter months, ultimately benefitting the tourism industry,” Kalama continued. “Working together, we are committed to increasing annual charitable giving to over $1.2 million to support Hawaii’s children, women, elderly, and impoverished.”

The 2018 Sony Open in Hawaii will be held January 8-14 and will be televised on Golf Channel. Broadcast times are 7 p.m.-10:30 p.m. ET on Thursday, Friday and Saturday, and 6 p.m.-10 p.m. ET on Sunday.

“Sony Corporation has been a wonderful partner of the PGA TOUR and Friends of Hawaii Charities for two decades,” said Brian Oliver, PGA TOUR Senior Vice President of Sponsorship and Partnership. “Beyond its ongoing support of the Friends of Hawaii’s charitable endeavors, Sony has used the tournament to showcase new products and technologies, as well as adding features such as a movie premier at the Draw Party and an Awards Gala featuring celebrity chefs and musical entertainment to further enhance the overall tournament experience. We are excited to announce the continuation of this special relationship for another four years.”

 

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (4)

I may be wrong, but Iā€™m just reading that as the contract was due to end after the 2018 tourney, and they have just added a new deal on the back of that?
12.5.2017 | Unregistered CommenterGraham
I like the Waialae stop. It like the last course on the tour that still looks (and plays) like the courses from the days of Trevino and Nicklaus. I don't want to see another Hawai'i resort course . . . except maybe Ko'olau, they had a women's tour event there and it was hilarious.
12.5.2017 | Unregistered CommenterHugh Jardon
+1 Hugh. Not many places with a vibe like the Sony anymore. I remember watching the old Inverarry tournament on GC a while back when Nicklaus won there in the late 70s. I thought to myself that the pros today wouldn't be caught dead at a place like that anymore, but it sure had a cool vibe to it. I watched a playoff at Disney when I was a kid when Hal Sutton beat Bill Britton in the early 80s. There couldn't have been more than a thousand people total following the playoff. It was so cool to be that close to the players when they were duking it out. They have a lot more money today but they lost something along the way to getting there.
12.5.2017 | Unregistered CommenterKS
"The tournament has been held at Waialae Country Club since its debut in 1965."

And needs to move.
12.6.2017 | Unregistered CommenterFC

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.