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Saturday
Jun172017

2017 U.S. Open On Pace For "Historically Weak" Performance

Given no Tiger, no Phil, an unknown venue, falling ratings in almost all sectors and what seemed like a less relentless advertising campaign compared to recent years, the 2017 U.S. Open seemed destined for ratings toruble. Now couple that with the departures of several stars and...

Paulsen at SportsMediaWatch.com says "if round one is any indication, the U.S. Open is on pace for another historically weak performance."

He has a full report on round one ratings, which were way up over last year's rain-out, way down over 2015 at Chambers Bay.

First round coverage of the U.S. Open averaged 1.2 million viewers across FOX and Fox Sports 1 Thursday, up 44% from last year, when play was mostly rained out (805K), but down 41% from 2015, when the tournament took place on the West Coast and stretched further into primetime (2.0M).

Paulsen also is predicting weekend ratings for all sports and says that in spite of no NBA Finals competition, "expect historically low numbers nonetheless. Predictions: 2.1 and 3.1."

The U.S. Open telecast placed fourth in the 8-9 pm ET prime time hour Thursday night behind reruns on the other networks.

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Reader Comments (11)

I am curious about ticket sales and attendance, the grand stands seem to be 1/2 full.
06.17.2017 | Unregistered CommenterPABoy
Fox sports 1 channel isn't available to many viewers. That alone wold account for poor viewership.
06.17.2017 | Unregistered CommenterBud
People have jobs. People have computers. People watch on computers at their jobs.
06.17.2017 | Unregistered CommenterTremendous Slouch
The list is very long on how many things the USGA screws up.

Why can't they keep a rota of courses like the R&A does? Easy to get 6-10 and leave room for the 1 or 2 that are new, standout and worth getting the US Open (not Chambers Bay or Erin Hills)

Every problem (equipment(ball), rules, US Opens and bad TV deals, decline of game) is on them and their inept leadership.
06.17.2017 | Unregistered CommenterPaul
Pat Summerall's last CBS assignment was the last time Tiger and Phil both missed a major
06.17.2017 | Unregistered CommenterPG
And why should I care?

The US Open will always be on TV regardless of ratings.
06.17.2017 | Unregistered CommenterJohn Matthew IV
Sad that ratings are so dependent on who is in contention instead of just good or exciting golf. But it is the same in all sports nowadays.

I'm guessing the USGA/PGA/R&A all pray for a star studded leaderboard to get ratings and not some feel-good story. The Masters has a limited field and it is usually the same players up near the top, so they don't have as much to worry about. Plus 70% of the field makes the cut, which usually guarantees most of the stars.
06.17.2017 | Unregistered CommenterRoger
https://twitter.com/GolfweekRingler/status/876170959291633664; Could be three different US victors for first time since 1998-2000
06.17.2017 | Unregistered CommenterPG
https://twitter.com/MarkBroadie/status/876154011891707904
06.17.2017 | Unregistered CommenterPG
I'm tired of reading about ratintgs declines. It seems to be the norm these days I like the extensive coverage but not crazy about Joe Buck as the all-knowing anchor.
06.17.2017 | Unregistered CommenterMedia Driven

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