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Sunday
Jul162017

War On Joggers! LPGA Updates Dress Policy Mid-Season

With the U.S. Women's Open set to conclude Sunday at Trump Bedminster--Shanshan Feng has a two stroke lead, reports Golfweek's Beth Ann Baldry--a new or updated LPGA dress code takes effect tomorrow, reports Ashley Mayo at GolfDigest.com and discussed on Morning Drive. She is reporting off of a July 2 memo to players that seems oddly timed, with the inspiration and rationale not entirely clear. And as Stephanie Wei notes, this sound like it rules out much of Michelle Wie's current Nike wardrobe.

But why and why now when the LPGA is in the spotlight?

A few of the restrictions suggest the schlub alarms went off at a pro-am party, but most seem concerned about the edge-pushing by Symetra Tour and other young players of late. Still, as Mayo writes, the memo and it's all-caps "NOT" references looks like a pre-emptive shot at Instagram "golf babes" aesthetics coupled with some oddball inclusions.

In an era when Instagram "golf babes" are dressing more provocative than ever and consequently attracting more attention and sponsorships than many professional golfers do, perhaps the LPGA Tour is trying to set an entirely different tone in an effort to command respect and separate itself as a highly different, more professional product. Even so, why take away a golfer's freedom to feel like an athlete in joggers? Or leggings? Or racerback tops? These pieces of clothing can look highly polished when worn correctly, so why not encourage a more professional look instead of banning such pieces altogether?

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Reader Comments (21)

The ladies might not be happy but they still have a lot more leeway than the PGA Tour players.
07.16.2017 | Unregistered Commenterjust me
In Ashley Mayo's North Berwick story just posted on the Golf Digest site, there is a pic of Ashley hitting a shot in her joggers. My first thought was "I can't believe they let her on the course in those." On the other hand, while watching the ladies play yesterday I was impressed with both the stylishness and athletic look of practically all of the South Korean golfers. Modesty and stylishness need not be antithetical.
07.16.2017 | Unregistered CommenterNC
Just another guy who doesn't know what joggers are.
07.16.2017 | Unregistered CommenterMDM
Sun sleeves and rain pants for everyone. Hooray! Yawn....
07.16.2017 | Unregistered CommenterPhilly Golf
If they allow John Daly's pants, they should allow just about anything.
07.16.2017 | Unregistered CommenterBud
" These pieces of clothing can look highly polished when worn correctly, so why not encourage a more professional look instead of banning such pieces altogether"

Because while they look great on the correct bodies and when they are "worn correctly" they look every bit as horrible when worn by those with a little too much junk in their trunk or worn incorrectly. Obviously times are changing and dress codes are evolving but the LPGA, like the PGA Tour, is a business and a product, with sponsors a huge part of those businesses. I will add that at a recent PGA Tour event I thought "some" appeared downright sloppy. Part of the allure and attractiveness of the PGA Tour player has always been how neat and professional they looked on the other side of the ropes. A PGA Tour pro was always easy to pick out of the crowd at a Tour event, even when other clowns in the crowd showed up with their orange puma slacks and shirts. Call me a dinosaur, but the word professional should mean more than having your name stamped on your Tour bag. It would be nice to think that people can make their own decisions on what looks professional but unfortunately it's been proven it doesn't work. Therefore it has to be spelled out like the LPGA is doing. In other words, it's probably a few that are ruining it for the majority because most of us welcome seeing many of these women in stylish joggers, workout gear and "plunging necklines".
07.16.2017 | Unregistered CommenterKPK
KPK FTW!

Time to stop some issues before they get out of control. Men's game could get on board too. I think the other issue with it is when the pros violate the dress code of the club they are guests of. (Hats on indoors for gentlemen. Those collarless shirts. Etc. glad to see the women taking care of the Nike wardrobe garbage.
07.16.2017 | Unregistered CommenterMJR
"Bottom area" ??

You should see the hordes at Gatwick Airport dressed for the beach already or in tracksuit bottoms with sleeveless tops. Modern life, so glam.
07.16.2017 | Unregistered CommenterMacDuff
They're just Michelle Wie haters.
07.16.2017 | Unregistered CommenterGolfFan
Get rid of collarless polo shirts and a lot of what Fowler wears, such as all orange clothes (is he on day leave from Guantanamo Bay?), jogging pants and high top shoes.
07.16.2017 | Unregistered CommenterBuffett
Oh, quite the contrary GF. Pretty sure the LPGA wishes she would go on a tear and become a dominant type player. Nothing would make the LPGA happier. These dress code changes are not for the Michelle Wie's of the world who look great in cutting edge gear designed for athletic figures. It's for the ones who somehow don't realize how bad they look in same gear.
07.16.2017 | Unregistered CommenterKPK
Collarless shirts are nothing new. Many tour pros wore them in the late 60's.
07.16.2017 | Unregistered CommenterEasingwold
What a piece of sexist shit the LPGA tour is installing. The leadership should be ashamed.
07.16.2017 | Unregistered CommenterEdward Brumby
Who ever came up with this stupid idea is an idot or idiots,. They look fine, and its not like they are showing their under wear. Omg give them a break they need to feel comfortable out there. They are great for the quality of play, not their dress code.
07.16.2017 | Unregistered CommenterGUADALUPE RAMOS
Butch Harmon said it perfectly, "Stop being a Kardashian, and be a professional golfer!" Ashley Mayo and rest of the "hipster" movement need to back off and the conservative traditions need to win the day. Lady golfers can/should look sharp with 3/4 length shorts and skirts, and shirts with a collar and sleeves. No need to dress like you are headed to the beach, or a night out in Vegas.
07.16.2017 | Unregistered CommenterHeadschmo
Hey, They have to wear white at Wimbledon, so why not dress according to the clubs policy.
07.16.2017 | Unregistered Commentermark
So I guess the shall we say "healthy" women of the LPGA don't like the wardrobe's of golfs more "fit" ladies. They are against short skirts but its ok to dress like a dairy cow for a round. I think women's golf has more to worry about than how much flesh some of the ladies are showing.
07.17.2017 | Unregistered CommenterSaltwater Golfer
Leave the "bottom area" alone, that's all I ask.
07.17.2017 | Unregistered CommenterFC
Reactionary policies seem to show how we become more like our enemies. Does sex no longer sell?
07.17.2017 | Unregistered Commenterpanco
mark, Wimbledon is the All England Lawn Tennis Club's event. Pro tours don't come in and rent the place for two weeks. Big difference.
07.18.2017 | Unregistered CommenterPat(another one)

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