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« ShackHouse 41: 2017 Open Championship Preview | Main | Handicapping The 2017 Open Championship! »
Monday
Jul172017

0.6: U.S. Women's Open Final Round Overnight Lowest Since '96

Whether it was the leaderboard, the low energy (and small) crowds or a Trump effect...or bits of all elements, the U.S. Women's Open appears set to lose its place as the top rated golf telecast of the year.

Not since the 2002 Dinah Shore has the USGA's premier women's event ever lost to another women's major, as noted by Sports Media Watch, but that appears to be likely this year with the KPMG LPGA expected to out-rate the Open.

This year was the fifth of seven in which the U.S. Women’s Open has failed to crack a 1.0 overnight rating. The only exceptions were last year and Michelle Wie‘s win in 2014 (1.7). Wie was forced to withdraw due to injury at this year’s tournament.

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Reader Comments (100)

More like the Korean Women's Open
07.17.2017 | Unregistered CommenterC
Hopefully this was the start of a widespread boycott of the USGA...
07.17.2017 | Unregistered CommenterDave
Competitions from Senior Players, John Deere, and celebs; Starting next year, it will move to May/June after NCAAs, against Memorial, and before Curtis Cup/US Open; Senior Women's Open next July, then mid-May 2019
07.17.2017 | Unregistered CommenterPG
http://www.golfchannel.com/news/golf-central-blog/salas-improves-her-solheim-cup-chances Choi is now 28th in these rankings and will likely be #1 in WAGR
07.17.2017 | Unregistered CommenterPG
Solheim Cup? Was anyone on the leaderboard eligible for the Solheim Cup? Isn't it time to change the Solheim Cup to South Korea vs the Rest of the World?
07.17.2017 | Unregistered CommenterWayner
So much for the Trump Bump. I thought we'd get one.

KPMG does a much better job promoting their event than the US Open. They seem to care more. No to USGA brass at the press conference? What?

Women's golf ratings seem to have been steadily climbing overall.
07.17.2017 | Unregistered CommenterDon
FOX deal may have made the USGA crazy money but it's been an unmitigated disaster from the outset (anyone remember the black screen at the first Four Ball event they did, at Olympic?) FOX should've stuck with "Fox attitude" and gone edgy instead of hiring Mark Loomis to produce. The guy's a conservative empty suit, boring as they come: so in other words, perfect USGA material.
07.17.2017 | Unregistered CommenterAK47
Mike Whan and Louise Solheim probably have done more for Ladies European Tour than any recent CEO; Choi will turn pro for a chance at UL International Crown at same course as '15 Presidents Cup
07.17.2017 | Unregistered CommenterPG
I watched bits and pieces on Saturday and Sunday. Beautiful course. Couldn't believe how small the crowd was. Certain holes had literally no spectators.

Kellyanne will report tomorrow that it was the most watched golf tournament in history. Period.
07.17.2017 | Unregistered CommenterSoro B
How well did it play in Asia? Asian women have been dominating for quite some time. I reckon that translates into tons of viewers not measured in the West?
07.17.2017 | Unregistered CommenterOriginal AG
CBS isn't carrying final round of next week in Toledo due to Marathon saving for 2021 Solheim
07.17.2017 | Unregistered CommenterPG
Always find it enlightening what Geoff decides to mention and not mention. "Low energy and small crowds"? Was there a mention of crowds in his bit about the KPMG? I was at both and there were thousands more people at the Women's Open.
Another thing not mentioned is KPMG telecast was 3 hours while the Women's Open was 5. Makes a difference when you're talking about tenths in ratings points.
As mentioned the leaderboard didn't help but like Original AG said it probably killed it in Korea.
It will be interesting to see whst the numbers are next year when the Women's Open is the second major broadcast of the year.
07.17.2017 | Unregistered CommenterThinking Out Loud
Turned it on, saw the flags on the leaderboard, turned it off.

Pretty simple
07.17.2017 | Unregistered CommenterJoe
I actually really enjoyed the golf. Course fantastic, incredible play. Just a joy to watch for serious player
07.17.2017 | Unregistered CommenterJW
I enjoyed watching it, too. Was rooting for the amateur to win.
07.17.2017 | Unregistered CommenterErik J. Barzeski
The coverage was frustrating. More emphasis on the President and the protestors than on the golf. The course and the golf was very good. Announcers totally unprepared with background material on the Korean ladies atop the leaderboard. Inkster couldn't tell as anything about these ladies and she still tees it up at LPGA events. While she is in tight with the American and European players from the Solheim Cup, they were not in the picture. The Little League World Series deals with a dominant unknown team from Asia every year but they put in the work to learn some personal details about the players, get some camera shots of the parents, and generally let us get to know them a little bit. Nothing like that at the USGA.
07.17.2017 | Unregistered Commentersports medic
Have to agree that there wasn't much in the way of back stories of the unknown players. Saying she's a 17 year old amateur from Korea doesn't tell me much, does it?
07.17.2017 | Unregistered CommenterAK47
Watched all day Sunday and most of Saturday. There was a 15 second mention of Trump and protestors on Sunday.

Biggest issues were country of origin for the leaders and the quality of play. People that say the golf was good are kidding themselves. I'd love to see what the club champ at Trump would have shot yesterday. Would bet money that the score would beat the field average.
07.17.2017 | Unregistered CommenterCheeks
What's with the US Opens (men's and women) having planes fly over? Even when the President is there.

The US Open can't getl no fly status for advertising planes? Niche. Sport. That says it all right there.
07.17.2017 | Unregistered CommenterDon
Don- there was one plane and it was Fox's aerial camera. The fact that you hesrvit so loudly is probably an audio problem.
07.17.2017 | Unregistered CommenterThinking Out Loud
The LPGA has to face the issue that interest is going to be minimal if there isn't an American sniffing the leaderboard.
How can you attract anyone not hardcore if too many can't speak english?
Frankly it's a disgrace to American players to have been totally usurped by Korea.
Work harder.
07.17.2017 | Unregistered Commenterjjshaka
Thanks Thinking. That makes sense for the Women's since POTUS was there.

The men's was disturbed by an advertising plane. It was mentioned on the broadcast.
07.17.2017 | Unregistered CommenterDon
I watched most of the day Sunday. I'm a white Northeastern guy, who happens to appreciate So Yeon Ryu. Brooke Henderson happens to be my favorite, but she wasn't in the running. I enjoyed the tournament, even though I thought that the course (Fazio) was lacking.

But nobody ever asks me what I am watching on television.
07.17.2017 | Unregistered CommenterHardy Greaves
Don- you're right. I heard there were a few banner toting planes at Erin Hills.
07.17.2017 | Unregistered CommenterThinking Out Loud
My favorite is when all the tough guy golf fans that admire hard work and dedication don't want to watch the BEST in the WORLD even when it's GOLF unless it's an American (or Candian LOL).
07.17.2017 | Unregistered CommenterDon
All Korean first page leaderboard and Loomis and Fox & Co continue to under perform = low ratings.
07.17.2017 | Unregistered CommenterPaul
Women's Open has the most variety of courses (Even after US Open added Chambers Bay and Erin Hills)
07.17.2017 | Unregistered CommenterPG
Had nothing else to do, so I watched much of Sunday, some of Saturday. Golf course was typical of the sort: nice grass, ridiculous bunkers, and lots of water, the latter of which made a difference in the end. I kept hoping for a closeup of the Trump Fountain, but missed it. I couldn't care less about the nationalities on the leader board, but it didn't bother me that Cristie Kerr was way back down the track by the time I turned on the TV. Much of the golf was quite good, some not so much, but most of us can learn a lot by paying close attention to how the women navigate a golf course. Park had the demeanor of an assassin. Her long chip from over the 18th green was Seve-like, and she deserved the victory. Shanshan Feng was much more attractive than Holly, minus the white dress thank dog, in every way that matters during their Saturday(?) interview. Young Ms. Choi has a bright future; her caddie/chaperone should have slowed her down late Sunday afternoon. The president looked ridiculous in his red "Make America Goofy Again" cap. On-course camera work was good. When the booth camera showed Buck, Azinger, and Inkster together, the mute button was activated. Otherwise, the commentary was as cliche-ridden as expected. "Find out what you are made of," that kind of lame. Buck saying "Only in New Jesery," when one of that state's finest screamed,"Be my girlfriend!" as a group left the 16th(?) tee might have been the best comment of the coverage. Did not stay around for the presentation ceremony; what happened? Did Dionne Murphy finally show up? Mike Davis? Or was the second string called into action since Far Hills is so far away from Bedminster?
07.17.2017 | Unregistered CommenterKLG
KLG: I think Shanshan is a very likable girl but you lost me with, "Shanshan Feng was much more attractive than Holly". Please adjust your set.
07.17.2017 | Unregistered CommenterSchlasser
Watched a good bit of the tournament each day.

The airplane noise was annoying, especially on Sunday.

Thought the broadcast team was just short of awful. Dull, low energy. Paul repeating himself too much. Julie just seemed flat. Other than Julie, they don't really know the players. Had to mute them frequently.

When they showed the Phil/Greenbrier commercial that ran every 15 minutes last weekend on the PGA Tour, I had had enough.

I like several of the Asian players, Ryu, Feng, Inbee and several others. That being said, when the mic picked up the player/caddie conversations that were spoken in Korean, it was a big turn off since no one knew what they were saying.

Without US, European or Canadian players in contention, it is no surprise that the ratings were low.
07.17.2017 | Unregistered CommenterChris
Schlasser: "in every way that matters," which I stand by.
07.17.2017 | Unregistered CommenterKLG
"(anyone remember the black screen at the first Four Ball event they did, at Olympic?) "

Wasn't there also some heavy breathing thoughout the telecast and a constant generator buzz as well? At least they got rid of those problems.
07.17.2017 | Unregistered Commenterol Harv
Difficult to not have Americans on the leaderboard. To debate something different is silly. Not having senior USGA people there is an embarrassment.

LPGA needs some American stars badly. I think Whan runs the Tour as well as he can. Actually, a good product in person. All pros are friendly and appreciative of the crowds. Corporate deals especially.

Loomis does a nice job. Certainly on part with others at least.
07.17.2017 | Unregistered CommenterMJR
"This year was the fifth of seven in which the U.S. Women’s Open has failed to crack a 1.0 overnight rating."

In Duh Donald's house?

With Duh Donald watching from his throne on 15?

While broadcast on Ailes Spews?

Hope nobody passed this along to Lumpy.

Gotta be Obama's fault. Or Duh Ruskies.
07.17.2017 | Unregistered CommenterNo Mercy
Last I checked Sergio isn't an American but I bet you didn't skip the Masters. Lots of misogynistic jingoism in the commentary but then again, there's no snob like a golf snob.
07.17.2017 | Unregistered CommenterSeguaro
Last I checked Sergio isn't an American but I bet you didn't skip the Masters. Lots of misogynistic jingoism in the commentary but then again, there's no snob like a golf snob.
07.17.2017 | Unregistered CommenterSeguaro
This is the year golf made a precipitous drop, and perhaps jumped the shark for good. Masters ratings were down, and you knew USGA's championships were going to suffer, well because they are the USGA. I hope Walter Driver and Condi Rice finally have the courage and clean house in Far Hills. Start with Mike Davis (his tenure as ED has been one reputation killer after another) and then finish the job with Butz, Jerris and Hirshland (Gotta think FOX has huge regrets about signing a 12 year deal). Time to send the failed leadership at golf house packing.
07.17.2017 | Unregistered CommenterTheFonz
Well, the comment section took the unnecessary ad hominem/non sequitur bend again. The name calling is just as baseless and absurd one time. It does not improve repeating it

Oh well. Glad it does not happen every day. Have a good night all. Cheers.
07.17.2017 | Unregistered CommenterMJR
https://www.beyondthesundaydriver.com/notebook/2017/7/17/us-womens-open-review-americans-coverage
07.17.2017 | Unregistered CommenterPG
In 2011 & 2012, USWO was only network event. Then Evian ('13), KPMG ('15), and Ricoh ('16); IndyCar suffered similar fate with Comcast, so look for more aggressive media deals
07.17.2017 | Unregistered CommenterPG

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