What Will The Texas Rangers Get Out Of Golf Course Deal?
Thursday, January 11, 2018 at 09:21 PM
Geoff in Golf Business

I don't ask that in a hostile way, it's just curious that the Texas Rangers are lending their name and merchandise might to a city of Arlington golf course in what could be a fascinating deal.

But after reading Mark Kazlowski's Dallas News story, I'll be intrigued to hear what's in it for them given this:

When it reopens this summer after a major makeover, Chester W. Ditto Golf Course will be called Texas Rangers Golf Club.

Mayor Jeff Williams said this will be the first golf course with a Major League Baseball team's name attached.

Under the 36-year promotional and licensing agreement unanimously approved by the city council Tuesday, the Rangers give the city the right to use its brand on the golf course, which is about three miles from Globe Life Park and the entertainment district.

The Rangers are not paying to put their name on the course. The city will retain all revenue from golf course merchandise sold with Rangers logos, and the Rangers will market the golf course at the stadium during games.

Maybe it's just good community karma, but it'll be interesting to see if this becomes a model in other cities for major league teams. I could certainly see some benefits for a struggling course to become the official home of the local team, complete with theme events and other touches (oh yes, you know the team-logoed bunker is happening).

Article originally appeared on A blog devoted to the state of golf. (http://www.geoffshackelford.com/).
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