I penned a Tour Talk item for this week's Golf World on the Jerry West-Northern Trust Open pairing and Jill Painter includes a note about the West announcement in her golf column (after featuring Tina Mickelson and her efforts to grow women's golf).
Though most will understandably assume this is some sort of ceremonial position for West, I was impressed with his energy and passion for the gig. And as I explained in the Golf World item, West is an L.A. icon in a star-studded city that doesn't easily fall for celebrity.
Painter quotes him on the issue of landing Tiger, who it would seem West stands a chance of luring back to Riviera thanks to their past association and Tiger's soft spot for sports icons. And all with an assist from Eddie Merrins.
"I met him when he was a teenager," West said. "His father (the late Earl Woods) wanted me to talk to him about dealing with fame. He was one of those prodigies. He was playing with Eddie Merrins at Bel Air. It's been amazing to watch his career. He's always had a good relationship with the press. He didn't really need much of a conversation with me. He was always so poised. He was brought up with such a good work ethic. His father instilled that in him."