Twitter: GeoffShac
Writing And Videos
  • Playing Through: Modern Golf's Most Iconic Players and Moments
    Playing Through: Modern Golf's Most Iconic Players and Moments
    by Jim Moriarty
  • Tommy's Honor: The Story of Old Tom Morris and Young Tom Morris, Golf's Founding Father and Son
    Tommy's Honor: The Story of Old Tom Morris and Young Tom Morris, Golf's Founding Father and Son
    by Kevin Cook
  • His Ownself: A Semi-Memoir (Anchor Sports)
    His Ownself: A Semi-Memoir (Anchor Sports)
    by Dan Jenkins
  • The Captain Myth: The Ryder Cup and Sport's Great Leadership Delusion
    The Captain Myth: The Ryder Cup and Sport's Great Leadership Delusion
    by Richard Gillis
  • The Ryder Cup: Golf's Grandest Event – A Complete History
    The Ryder Cup: Golf's Grandest Event – A Complete History
    by Martin Davis
  • A Life Well Played: My Stories
    A Life Well Played: My Stories
    by Arnold Palmer

At least he can't cheat on his score because all you have to do is look back down the fairway and count the wounded.
BOB HOPE on Gerald Ford



Writers Infiltrates PGA Tour Headquarters; Finds No Sign Of Duplicitous Behavior

Thomas Bonk gained entry into the west wing of PGA Tour headquarters where Tim Finchem and most of the vice presidential army pushes paper crafts arfully worded memos and religiously reads (#1 in city in Florida, four months running!)

Inside the West Building is where you find Finchem's office, down a carpeted hallway, past a flotilla of dark brown wooden office furniture and rows of metal cabinets. Photographs of smiling players cover the beige walls.

The green-carpeted Executive Suite is the biggest office in the building, as it probably should be. At the end near the window, two sofas and two chairs surround a coffee table. And at the other end of the office, Finchem's horseshoe-shaped wooden desk fronts a phalanx of six chairs that face him.

Is that one chair for every VP making over $1 million?

There are two computers on the credenza. A huge, flat screen television hugs on the wall. An armoire rests against the opposite wall, a striped dress shirt hanging on the outside.

Besides dozens of golf clubs leaning against the wall, other mementos are all around, most prominent among them a couple of dozen photographs of Finchem with presidents and golf's elite. There are also golf bags from four past Presidents Cup events -- a Finchem invention, just like the three-year-old FedEx Cup.

From the looks of things, Finchem runs a buttoned-down ship, at least judging from the buttoned-down dress shirts that are part of the dress code. Ties are required, except this week, because it's tournament time. But even on casual Fridays, golf shirts aren't allowed. Finchem walked in at a brisk pace. He was wearing a red golf shirt (Dress codes aren't for commissioners).

In all seriousness, I finally figured out how to look like an important tour staffer: Carry leather "padfolio" under arm, light blue oxford, dark slacks, designer shades. You can gain entry anywhere on the property with that look. Anywhere!


"It's part of the DNA of the growth model."

Nope, not the Brand Lady speaking, but it is a story on the LPGA event in Virginia and it's future. The Commish is quoted, but it's Tim Schoen, Anheuser-Busch's Vice President for Sports and Entertainment Marketing who drops the beautiful MBAspeak.

But he pointed out that A-B's broad-based involvement with sports in the past three decades has helped the company grow from a 25-percent share of the domestic market in 1980 to almost a 50-percent share today. "So as the new owners come in and they ask us what fuels our brands," Schoen said, "sports is a big part of it. It's part of the DNA of the growth model. So, I don't see any drastic changes, because they want the brands to grow as well."



Reader Bob thought I was a bit lazy in not reading the Tim Finchem et. al transcript from Tuesday, so after scrolling past the mutual admiration society meeting between the Commish and players present, I did get a nice chuckle out of this give and take regarding the new charity slogan and the possibility that its unveiling might be timed with the recent PR hits golf has taken.

Q. Lastly, how much of this is a response to the publicity, I guess, around Northern Trust and everything that came out around that time of the year?


Q. None at all?

COMMISSIONER TIM FINCHEM: No. I mean, the general question of conveying to people that might be misinformed about the economic impact or charitable impact is something we need to address, but that's -- if we're talking about the public sector, we're talking about a couple hundred people. So this is a broad-based outreach program nationally.

In the case you're talking about, there were two -- at least best I'm able to decipher, two members of Congress that got all the headlines, and all the other members of Congress, a lot of who not only know about what we do but are involved in some of the things we do or are supportive, in today's environment those voices don't always get heard. We may have a little bit of work to do there.

This comes on the heels of several years of thinking through how we can elevate what we're doing.


Brand Lady Rolls Up Her Donna Karan Sleeves To Pitch In For Charity

While Tim Finchem basks in the glory of The Players, Commissioner Bivens went all Jimmy Carter on us and joined in the LPGA's Habitat for Humanity photo-op.

Here she is with Jiyai Shin.


Did Ian Poulter Change His Name?

You have to admit, it's a nice branding move for his golf course design business. Or is this clothing design? Maybe not such great branding?


Greetings From The Players, Wednesday Edition

Delightful day of traveling. Really. Another benefit of the recession: planes on time, lots of empty seats and no shoving to get those baggage bins filled. The Jacksonville airport is a beauty, which all of the PGA Tour VP's deserve for all of the traveling they do.

Then I stepped outside into the sauna.

Oh how I forgot that wonderful combination of pine, swamp wetlands, alligator sweat and the muggy day hints of burning trash (LA smog smells so much better, but I'm biased.)

Turns out, my friend and passionate Jax defender Mark Spencer says this is a dry heat for the area. Wow.

I know from reading Garry Smits tonight that No. 17 plays a lot tougher downwind since the move to May, and after my first hit of southern humidity in a while, I'll be rooting to see air movement for different reasons.

Nonetheless I look forward to getting a glimpse of the course for the first time in twenty years and the event for the first time ever. I'm sure it'll live up to the hype and then some. More tomorrow.


Together, We Have Come Up With A New Slogan To Push Back With When The Barney Frank's Of The World Criticize Us

It pains me to have missed Tim Finchem's spellbinding press conference Tuesday, because I would love to have asked him about this story noticed by reader Kevin. (To summarize: a Congressman is tired of boner pill ads airing between the hours of 6 am to 10 pm. Uh oh!).

But having caught an extended clip on Golf Channel (and the horrified look on Steve Sands' face after the clip concluded), I guess I missed the detailed explanation of the PGA Tour's new charity slogan, err... "this new, elevated charity platform" as David Toms put it.

The press release taught me all sorts of new buzzwords (activate, mobilize, and my new fav to describe a web page..."charity landing page") plus relentless usage of the classics (engaging, impact, platform, benchmark).

I guess the underlying statement in the release was pretty clear: after the Northern Trust Open debacle we need to better market our charity efforts. But that slogan? "Together, anything's possible?"

Here I thought the anything's possible line was a goner when it was dropped while the tour was taking Casey Martin to court. I'm too cranky to help the tour come up with some better slogan's or one that is shorter than my headline above, so readers, please, offer your suggestions.


"I look too good in it."

You think Tiger's in denial about some of this swing issues? That's nothing compared to Phil's deep, deep denial about the impact of his white belt. Steve Elling reports that even when faced with the scoring average, Phil says he looks too good in the belt to back down!

"Yeah, I know it's not too good," he said of his scoring average, which does not include his white-belted loss to Stewart Cink at Accenture Match Play. "But it's not going to stop me from wearing it.


USGA Rent At Bethpage

I've searched a few articles on Monday's U.S. Open media day and most focus on the sale of unwanted corporate passes, but a witness said that the state of New York's Dave Catalano David Paterson mentioned that the USGA is paying $5.5 million in rent for the Bethpage week. Has anyone seen his comments mentioned? ASAP only features Mike Davis and Tiger Woods' transcripts. That number sounds ridiculously high.


Q&A With Dan Jenkins, Vol. 2

Today marks the release of Jenkins At The Majors, a collection of Dan's best write-ups from those four events not called The Players. You may recall that Jenkins answered questions last year upon the release of The Franchise Babe, and he kindly talks to us about his second golf anthology. The book includes an Introduction to the essays and a commentary on golf journalism, along with an Epilogue where Dan lists his "all-time golf team, driver through the putter and the interview room."

GS: So you've got a new book out of your major championship essays. Is this all of them or a selection of favorites as picked out by you or some really bright book editor?

DJ: My original title of the new book was "Deadline at the Majors." I still like this better than "Jenkins at the Majors." Nevertheless...I chose 94 pieces from newspapers and magazines as being representative of the 198 majors I've covered since 1951. From Hogan to Tiger, as it happens, or from the Fort Worth Press to Golf Digest, with the Dallas Times Herald and Sports Illustrated in between.

All of the pieces had to be shortened, of course, and some of them I've tweaked, and there is a bit of fresh material included, but basically it's stuff I wrote on deadline. I hope it presents a pretty good picture of pro golf as it unfolded before my very eyes over nearly 60 years.

GS: Some writers would rather go see a Celine Dion concert than revisit their past rants. How do you handle reading your old stuff?

DJ: I don't enjoy looking back at my old stuff, other than to enjoy the historical value of it. Sometimes I'm amazed at how less than regurgitating it was, and quite often I'm left to wonder who that stranger was that sneaked into my office and wrote that embarrassing tirade.

GS: The Players Championship is this week. You lived down there for a while. Do you miss Ponte Vedra much?

DJ: I enjoyed my time in Ponte Vedra---it got me back on the golf course after all those years in Manhattan when the major sports were smoking, drinking, typing and hanging out. But it was finally time to go home to Texas. You CAN go home again and be happy. I'm living proof. I haven't been back to Ponte Vedra in 10 years. I'm sure it's changed a lot in some respects but stayed the same in others.

GS: The U.S. Open returns to Bethpage and close to another place you used to live. Are you hanging out in the city for old time's sake or staying out on boring old Long Island?

DJ: The Bethpage Open will be my 200th major and I'll be at the press hotel again in a part of Long Island I never knew existed, an hour from the course or anywhere to eat.

GS: Any deep thoughts heading into Bethpage?

DJ: I'm not a big fan of the course. There's no hole you want to take away with you, which is true of most places other than Pine Valley, Cypress Point, or Augusta National. There's a terrible sameness to Bethpage, but it plays tough, and the old-fashioned round greens look like unidentified flying objects have landed there.

GS: Seen any good movies or read any good books lately?

DJ: Good movies are harder and harder to find. But plenty of good books are out there if you like some of my favorite authors---Daniel Silva, Michael Connelly, James W. Hall, Alan Furst, and John Sandford, to name a few.

GS: Interspersed throughout your literature has been the line about "nothing that a good old depression wouldn't fix." Well we could be there. Is it at least righting some of the wrongs?

DJ: Yeah, I used to say a good old Depression could fix a lot of things---meaning greed. But it hasn't fixed the PGA Tour yet. I do love the game, but what has prompted that statement is purely my own frustration with the fact that I can work two years on a book, and some guy I've never heard of, who didn't graduate from college, and never went to class when he was IN college, and doesn't know how to do anything but hit a golf ball, can make more money in one week than my book will by finishing 5th in a regular tournament I don't give a shit about , and it's not even achieving anything. It's not WINNING or even accomplishing anything.

There's something wrong with that picture. It's why in my declining years I have arrived at the point where I don't give a damn about anything but the four majors and the Ryder Cup. They are important. The regular tour sucks.

I should mention that the regular tour didn't used to suck. It used to be quite glamorous, when the LA Open was always first, when the Crosby was the Crosby, when the players wore snappy clothes and movie stars hung around them, when the Florida swing had its own charm, same for Texas, and so on. But mainly when every winner was SOMEBODY.

I live in the past. It was a better world.


Redesigning No. 17

You gotta love the Photoshop work by the Golfweek gang who took on No. 17 at TPC Sawgrass. I loved them all, but this is a favorite:


A Good Time Had By All LPGAers Who Attended Summit

So disappointing that with all of these LPGA'ers clogging my Twitter account with messages about how their feet hurt, not one reported anything of substance about last weekend's LPGA summit. Hank Kurz Jr. tries to shed a little more light on the event.

Imagine PGA Tour players doing this:

An example of the community involvement exercises that can only help, vice president of tournament marketing and sales Eric Albrecht said, is the planned building of a Habitat for Humanity home by several players this week in advance of the Michelob Ultra Open at Kingsmill.


Misc. Players Clippings

I really enjoyed some of the preview coverage for this year's Players. On top of the previously noted Goydos features, check out Phil Richards's interview with Pete Dye who says TPC Sawgrass is the worst ground he's ever worked with. And look at that photo of Pete almost naked out in the dirt. Guess all the rattlers had been rounded up by that point.

There is this entertaining grilling about his renowned car rental usage.

PARTNERS MAGAZINE: Do you still rent your cars?

DYE: Sure do.

PARTNERS MAGAZINE: Why not buy or lease?

DYE: Never have. I got to thinking, if I bought a new car, how much would it cost me to own a new car and pay the insurance and upkeep and this and that, and then everywhere I go, I'd have to rent a car. So if I go down to Indianapolis Airport and take off for four or five days, I'd have to pay a premium just to park the car, and then wherever I went, Jacksonville or Timbuktu, I'd have to rent a car. So finally it dawned on me to quit worrying about it, and wherever I was I'd walk into National Car Rental and rent a car, even if I stayed here in Indianapolis for four or five days. I finally figured out in the long run it costs less.And wherever I am I have a car. I just take the first car in line. I get the car and then I park it and I never remember what it is. Nowadays, with keyless entry that honks the horn, I finally can find my car. I'm always honking the horn all over the parking lot.

Bob Goalby remembers first commissioner Joe Dey's influence on the PGA Tour despite never using words like conterminous.

Garry Smits reports on the NBC conference call, where it's hard to argue with the point Johnny Miller raises about Tiger and TPC Sawgrass.

Miller stopped just short of suggesting that Woods not even carry a driver next week.

"He should hit a lot of stinger 3-woods and long irons to give himself the best chance to win," Miller said.

"Forget the driver."

Maltbie said the Stadium Course is "very constricting" on Woods.

"It doesn't seem to be the course he likes to play," Maltbie said. "It's not a knock on the course."

Cody Barden, Jeff Klauk's instructor, reminds us that it hasn't been an easy road to the Players for young Klauk, who grew up playing and mowing the course.

Rich Lerner was at TPC Sawgrass on Monday and asked five players the same questions. It makes for a fun read, especially the answers about No. 17.

Thanks to reader Tim for Robert Beck's dawn to dusk image stitching of the scene at No. 17. Let's hope they didn't pay for the accompanying music. And make sure you go the full five minutes! Great stuff at the end.

Michael Bamberger tells us about Jacksonville and the PGA Tour's influence there:

It would be hard to estimate, or overstate, what the PGA Tour has done to promote local growth. The town's golf vibe helped spark the building of Panther Creek and Deercreek and other golf-and-housing developments that avoid the word Olde. Fancy doesn't sell in Jacksonville.


"It just needs to be unpredictable"

I had to brace myself for all of the Quail Hollow swooning in this week's SI Golf Group treatise. And this where I had to call it a read.

Damon Hack, senior writer, Sports Illustrated: Kym Hougham, the Quail Hollow tourney director, said the membership agreed to cut the rough, in part, because of the recession and to bring some excitement to the gallery. "We think that, especially in this year's environment, this needs to be entertaining," he said. "People are spending hard-earned dollars to come out here, and we want to reward them with birdies and eagles and roars and smiles."

Rick Lipsey, writer-reporter, Sports Illustrated: Cutting the rough because of the recession? That is the dumbest thing I've ever heard. Only a country club meeting could produce such a goofy decision.

Van Sickle: I agree with Rick. Again? Yes. Cutting the rough means more mowing, more gasoline and more expense. That's total club-meeting gibberish.

Or more rough means more water, more seed, more fertilizer...

Thankfully I could cleanse my pallette on Ron Green's blog post chat with Geoff Ogilvy about Quail Hollow and its setup. Naturally, he delivered a nuanced and spot-on analysis.

“It’s much better. It’s more interesting to play and I’m sure it’s much more interesting to watch. It’s not about the length of the (two-inch) rough. It just needs to be unpredictable," Ogilvy said.

“When it’s always a good lie it’s not good and when it’s always a bad lie it’s not good. It makes a guy have to make smart decisions. Anything that makes us think is good. Less rough and firm greens makes us think more.

“It’s got to be better for golf to try to get pros to use their brains a little bit.

“Normally, it’s just pull out whatever club and wail it straight at the pin. Golf is better when you have to think about where you miss it. That knocks back to the tee shot. You have to put your tee shot in the right spot to make the second shot easier to get under the hole. It just makes it a more interesting game.”

He goes on to deliver his verdict on Quail Hollow as a major's funny.


Kenny Is Big In Kentucky!

Well, not with a big television station website in Louisville. Nice catch by reader Steve.


I Don't Know About You, But...

...Seve looks incredible for a guy who has had his head opened four times and is in round four of chemotherapy. The Telegraph reports on his first public appearance.


Muirfield To Host 2013 Open Championship As Of Tomorrow

Seems someone didn't pay attention to the R&A's Tuesday May 5th embargo request. I, of course, am simply linking to the violator.


“That’s to hide them from the ding-a-lings who don’t belong there"

Bill Pennington manages to spin a fresh take on the subject of golfers playing the wrong tees. Love the accompanying art by Bob Eckstein and this from Pete Dye:

Pete Dye, the mad scientist of golf architecture, was showing me around one of his new layouts last year when I noticed that the most challenging tees, the ones farthest from the holes, were often obscured by landscaping, trees or other natural terrain elements.

“That’s to hide them from the ding-a-lings who don’t belong there,” Dye said, smiling mischievously. He was standing at the public Pound Ridge Golf Club, 35 miles northeast of New York City, a course so difficult it certainly doesn’t need added length.

“We love our pro tees, but too many nonpros march back there,” Dye said. “Then they wonder why they’re not having fun.”

And I've never heard this one before, but I like it.

One formula has a golfer estimate the average distance that his or her 5-iron shot will travel — an honest average, not the ultimate 5-iron — and then multiply that number by 36. If golfers were realistic, that would put most in the 5,300 to 6,300-yard range. Beginners, younger players, some seniors and some women would play from tees more forward, and be challenged. And the rare golfer, usually with a handicap in the low single digits, would be venturing back.


Coming This Week: Live From The PLAYERS

The last time I was at TPC Sawgrass...note the Lehman-esque left leg action. Photo by Lynn Shackelford. (Click to enlarge)You know I'm concerned for my well-being when passing up the traditional Fifth of Four Majors jab. Shoot I'm even typing PLAYERS in all caps. Sometimes.

Get this, I haven't even attended the Commissioner's Southern Style Pig Roast yet. Imagine how much I'll be swooning after that?

Yes, it's true, starting Wednesday I'll be coming to you live from The Players Championship. Therefore the art department, a.k.a Tom Naccarato, crafted a special banner for this week. replete with assorted imagery closely associated with the fifth of...the PLAYERS.

This will be my first time in Jacksonville since Mr. Reagan was in office, so I'm looking forward to revisiting golf's wildest arena.

I'm not entirely sure what the week will bring coverage-wise. I do know I'll be sharing a few photos taken by my dad Lynn when we played the course in 1988, with modern day comparisons taken this week.  I'm sure there will be a few caption contests, full reports from the Stadium Players Village, lunchroom menus from the Sheik's palace clubhouse, insights into the weekend course setup and whatever else I can find time to blog about. 

If there's anything you've been dying to know about or see from TPC Sawgrass, email me and I'll see if I can help.


IM'ing With The Commissioners, PLAYERS Edition

My friends at the NSA didn't waste much time passing along the latest chat between PGA Tour Commissioner Tim Finchem and LPGA Commish Carolyn Bivens on the eve of the Players Championship.

Click on the image to enlarge: