Brand Lady Goes Entire Interview Without Saying Brand!

Dan Wiederer sits down with LPGA Commish Carolyn Bivens to talk about the state of the brand, renumeration for women in corporate America and other upwardly integrated platform value dynamics. Actually for all of the buzzwords, you have to give her credit for instituting drug testing, not screwing up the ADT Championship idea left over from the Votaw regime and for trying to get her players health care.

Still, a Michelle Wie question might have been nice...but no brand references? Impressive!