What an interesting move for Topgolf and the Atlanta Hawks even if it's stated as a blatant millennial play. But hey, the M's love their Topgolf! Yay!
However, I'm not sure sports fans need something else to distract them from the game on top of their phones. (That's precisely what two of them are looking at in the demo image of the Hawks Topgolf bay.) More encouraging though is the re-imagining of the amenities available at an arena, and that golf is being included.
For Immediate Release:
- Sports fans and concert-goers seeking pre- and post-event entertainment will soon be able to play Topgolf® once renovations of Philips Arena are complete for the 2018-19 season. The Topgolf Swing Suite – Topgolf's first permanent amenity in a major sports arena – will feature two Topgolf simulators, comfortable lounge seating, HDTVs and food and beverage service.
"As we began to discuss transforming our arena into a premier sports and entertainment venue for next generation Atlantans, we realized there was no better potential partner than Topgolf," said Atlanta Hawks Basketball Club CEO Steve Koonin. "They provide a one-of-a-kind experience that appeals to millennials and people of all ages. We are thrilled that they will have a home in our arena."
Topgolf launched its first Swing Suite at the Four Seasons Hotel in Houston, where it can be rented by the hour for groups of up to 15. The Swing Suite will complement other new additions to the Philips Arena, including Zac Brown's Social Club, a restaurant by the Atlanta native and leader of Zac Brown Band, and The Swag Shop, a barber shop owned by Atlanta rap artist Killer Mike.
"Basketball is my first love, but Topgolf has quickly become one of my favorite hobbies," said Atlanta Hawks Forward Guard Kent Bazemore. "Having a Topgolf Swing Suite inside the Arena will be incredible for the fans and will add to the already amazing atmosphere at Hawks games."