This isn't golf related, but you know how I just love to share MBAspeak at its finest.
From Dylan Hernandez in today's L.A. Times, writing about the Dodgers latest ticket promotion to bump up their attendance numbers:
Steve Shiffman, the Dodgers' vice president of ticket sales, said the method of distributing tickets wouldn't attract the kind of fans who misbehaved and prompted the cancellation of the once-popular promotion that included $2 right-field pavilion seats on Tuesday nights.
Because this promotion is Internet-based, Shiffman said, "You're targeting an affluent crowd, a computerized crowd."
Does that you make you feel good? You're reading this on a computer and therefore you are affluent!
I knew it would brighten your day.