Paulsen at Sports Media Watch waits for the final rating (not the overnight) and it’s an all-time low for the 2019 U.S. Women’s Open.
The fall of this event in terms of viewership from the Sorenstam days is shocking:
As recently as three years ago, final round coverage had a comparably healthy 0.9 and 1.31 million. Five years ago, when Michelle Wie won, the final round had a 1.4 and 2.04 million on NBC. Thirteen years ago, when Annika Sörenstam last won, ratings and viewership reached as high as 3.1 and 4.28 million.
Keep in mind that coverage aired directly opposite the final round of the PGA Tour Memorial tournament, which featured Tiger Woods (2.1, 2.96M). While last year’s coverage also faced the Memorial, the PGA Tour event aired primarily on tape delay due to rain.
The final round was no match for the corresponding days of the inaugural Augusta National Women’s Amateur (0.9, 1.36M) or last year’s Women’s British Open (0.7, 964K).