Teddy Greenstein says BMW is shifting its U.S. golf spending from the PGA Tour’s old Western Open to the 2020 Ryder Cup, undoubtedly at a much lower cost than they’ve paid as sponsor of the FedExCup’s second playoff event.
From Greenstein’s story quoting several saying they were very confident a replacement will be found, But at this price, the list of options has to be getting short:
“Golf remains an important global platform for BMW,” said Tim Rittenhouse, experiential marketing manager of BMW of North America.
Industry sources put the annual cost of title sponsorship of a FedEx Cup playoff event at $16 million to $18 million, and a new partner — or partners — could be announced soon.
“We are in active discussions with several companies,” said Vince Pellegrino, senior vice president of the WGA, “and are very confident we’ll have a long-term agreement in place starting in 2020.”
This year’s event will be played at Medinah, while next year’s edition heads to Olympia Fields.
And don’t forget the event will now be played two weeks after the Wyndham Rewards has been decided, so fans may yet be over that excitement.