Books
  • Lines of Charm: Brilliant And Irreverent Quotes, Notes, And Anecdotes from Golf's Golden Age Architects
    Lines of Charm: Brilliant And Irreverent Quotes, Notes, And Anecdotes from Golf's Golden Age Architects
  • The Future of Golf: How Golf Lost Its Way and How to Get It Back
    The Future of Golf: How Golf Lost Its Way and How to Get It Back
    by Geoff Shackelford
  • Grounds for Golf: The History and Fundamentals of Golf Course Design
    Grounds for Golf: The History and Fundamentals of Golf Course Design
    by Geoff Shackelford
  • The Art of Golf Design
    The Art of Golf Design
    by Michael Miller, Geoff Shackelford
  • Alister MacKenzie's Cypress Point Club
    Alister MacKenzie's Cypress Point Club
    by Geoff Shackelford
  • The Golden Age of Golf Design
    The Golden Age of Golf Design
    by Geoff Shackelford
  • The Good Doctor Returns: A Novel
    The Good Doctor Returns: A Novel
    by Geoff Shackelford
  • Masters of the Links: Essays on the Art of Golf and Course Design
    Masters of the Links: Essays on the Art of Golf and Course Design
  • The Captain: George C. Thomas Jr. and His Golf Architecture
    The Captain: George C. Thomas Jr. and His Golf Architecture
    by Geoff Shackelford
  • The Riviera Country Club: A Definitive History
    The Riviera Country Club: A Definitive History
    by Geoff Shackelford
Current Reading
  • Fifty More Places to Play Golf Before You Die: Golf Experts Share the World's Greatest Destinations (Fifty Places Series)
    Fifty More Places to Play Golf Before You Die: Golf Experts Share the World's Greatest Destinations (Fifty Places Series)
    by Chris Santella

    Follow up includes yours truly nominating Rustic Canyon. Shocking, I know.

  • Sports Illustrated The Golf Book
    Sports Illustrated The Golf Book
    by Editors of Sports Illustrated
  • Planet Golf USA: The Definitive Reference to Great Golf Courses in America
    Planet Golf USA: The Definitive Reference to Great Golf Courses in America
    by Darius Oliver

    The highly anticipated second volume comes to America for more design analysis and stunning photography.

  • St Andrews Golf Links: Six Centuries of Golf
    St Andrews Golf Links: Six Centuries of Golf
    by Tom Jarrett, Peter Mason

    Another St. Andrews book to warm us up for the 2010 Open.

  • Swinley Forest Golf Club
    Swinley Forest Golf Club
    by Nicholas Courtney
  • Jenkins at the Majors: Sixty Years of the World's Best Golf Writing, from Hogan to Tiger
    Jenkins at the Majors: Sixty Years of the World's Best Golf Writing, from Hogan to Tiger
    by Dan Jenkins
  • The Leaderboard: Conversations on Golf and Life
    The Leaderboard: Conversations on Golf and Life
    by Amy Alcott


  • The 19th Hole: Architecture of the Golf Clubhouse
    The 19th Hole: Architecture of the Golf Clubhouse
    by Richard Diedrich

    SI Golf Plus calls this the #1 golf book of 2008.

  • World Atlas of Golf: The Greatest Courses and How They are Played
    World Atlas of Golf: The Greatest Courses and How They are Played
    by Mark Rowlinson

    New and updated, including contributions from Ran Morrissett and Daniel Wexler.

  • Golf in America (Sport and Society)
    Golf in America (Sport and Society)
    by George B. Kirsch


    Fresh and well researched perspective on the history of golf in America

  • Follow the Roar: Tailing Tiger for All 604 Holes of His Most Spectacular Season
    Follow the Roar: Tailing Tiger for All 604 Holes of His Most Spectacular Season
    by Bob Smiley
  • Pebble Beach: The Official Golf History
    Pebble Beach: The Official Golf History
    by Neal Hotelling
  • Free: The Future of a Radical Price
    Free: The Future of a Radical Price
    by Chris Anderson
Classics
  • The Book Of Golfers: A Biographical History Of The Royal & Ancient Game
    The Book Of Golfers: A Biographical History Of The Royal & Ancient Game
    by Daniel Wexler


  • A Season In Dornoch: Golf and Life in the Scottish Highlands
    A Season In Dornoch: Golf and Life in the Scottish Highlands
    by Lorne Ruberstein

    A summer in Dornoch.

  • Emerald Gems:The Links of Ireland
    Emerald Gems:The Links of Ireland
    by Laurence Casey Lambrecht

    Beautiful images of the classic Irish links.

  • Golf Architecture in America: Its Strategy and Construction
    Golf Architecture in America: Its Strategy and Construction
    by Geo. C. Thomas
  • The Spirit of St. Andrews
    The Spirit of St. Andrews
    by Alister MacKenzie
  • Club Life: The Games Golfers Play
    Club Life: The Games Golfers Play
    by John Steinbreder
  • Discovering Donald Ross: The Architect and his Golf Courses
    Discovering Donald Ross: The Architect and his Golf Courses
    by Bradley S. Klein
  • Evangelist of Golf: The Story of Charles Blair MacDonald
    Evangelist of Golf: The Story of Charles Blair MacDonald
    by George Bahto
  • The Course Beautiful : A Collection of Original Articles and Photographs on Golf Course Design
    The Course Beautiful : A Collection of Original Articles and Photographs on Golf Course Design
    Treewolf Prod
  • Reminiscences Of The Links
    Reminiscences Of The Links
    by Albert Warren Tillinghast, Richard C. Wolffe, Robert S. Trebus, Stuart F. Wolffe
  • Gleanings from the Wayside
    Gleanings from the Wayside
    by Albert Warren Tillinghast
  • The Missing Links: America's Greatest Lost Golf Courses & Holes
    The Missing Links: America's Greatest Lost Golf Courses & Holes
    by Daniel Wexler
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The veriest tyro is unconsciously aware that golf is a contest with Nature. Thus, where he meets her unadorned, unblemished by the hand of man, he meets her without criticism.
MAX BEHR



Thursday
18Mar2010

Steiney Exonerated! Steiney Exonerated!

I come to you from the glorious Santa Monica Public Library after my modem died and the new one is not arriving until sometime Friday. It's a wonderful scene, really. Imagine a Twin Peaksextras reunion in an extra-large modern mental hospital reading room. That should give you some idea why today's lone post will be brief. (Not to mention that the library prevents me from reading several websites related to Tiger news.)

Besides, from what I can see, the only thing I missed were some wonderfully lurid and perverted text messages suggesting Tiger was concerned his agent, Mark Steinberg, would find out about his other life in Vegas. So Steiney, congrats, you've been exonerated! Even you appeared to have been kept in the dark.


In the final text, dated Oct. 4, 2009, Woods flipped out on James for apparently acting recklessly in public.

"Don't F--king talk to me," his text said. "You almost just ruined my whole life. If my agent and these guys would have seen you there, F--k."


Doesn't quite conjure up memories of the best of Bobby Jones, does it? Apparently there are more, but the SMPL isn't letting me see them. Something to look forward too with the new modem.

Good news though, as if we needed it, Larry Dorman reports that NBC is airing a 30 second spot featuring 5 seconds of reminder that Tiger is returning soon. I'm sure it'll make everyone forget what they read today and lead to several online spoofs. Something else to look forward to.

Wednesday
17Mar2010

"Being in public life doesn't mean you have to succumb to the overwhelming curiosity factor that permeates everything in our society."

Jon Wertheim talked to Ari Fleischer last week and wrote an interesting Scorecoard item this week about the former press secretary joining forces with IMG. And he's not acknowledging a working relationship with Tiger, but he has lots of advice that mirrors the Woods-IMG PR strategy to date:

 "Obviously what Tiger did was horrendous in his personal life," Fleischer says. "But he's under no obligation to tell anyone the details about it. I believe he should draw a line in the sand between his golf and private matters. Being in public life doesn't mean you have to succumb to the overwhelming curiosity factor that permeates everything in our society."

Golf.com also posted this follow up Q&A with Wertheim.

Wednesday
17Mar2010

Tiger's Returning At The Masters Clippings, Vol. 3

I can't speak to Tiger's game, but a day after his announced comeback at that Masters, I am more pleased than ever that he spared the game of exposing the world to the gluttonous Tavistock Cup.  Sure, Bay Hill would have been nice, but they give credentials to local TV stations and they are supervised by men in green jackets who think writers are merely arsonists with notepads.

While the President feels Tiger will still be a terrific golfer, others aren't so sure. AP's Tim Dahlberg is one:

No, it’s because the Woods saga is a story that has morphed into a lot more than just the tale of a man who pretended to be something he wasn’t. Once one of the most esteemed athletes in the world, he’s now a soap opera-like figure whose last scripted apology clearly showed he has a lot more left to accomplish in his 12-step rehabilitation program.

He’ll go to Augusta still stinging from the pasting he’s taken from the tabloids and the late-night shows since crashing his SUV Thanksgiving night. He’ll go there vulnerable and, for the first time, unsure what kind of reception he’ll get.

The media will want to ask him questions. The fans will want him to act contrite.
Kind of hard to swagger down the fairway and say you’re sorry at the same time.

Oliver Holt says cut Tiger a break, he's been through enough and the Ryder Cup (if he plays) will be brutal.

He’s going to face open hostility from people for the first time since he turned pro. He’s going to face disrespect and disappointment.

He knows he has gone from being someone who was universally admired to a man many people now loathe.

His return is going to be the craziest circus professional sport has ever known. And don’t forget, this is a guy who used to fly into a rage if a photographer clicked on his backswing.

Suddenly, he’s going to have to deal with a whole lot more. Who knows how he’ll cope?

Ray McNulty is perhaps the least forgiving I've read yet:

Hallelujah! The demons have been exorcised. The evil spell has been broken. An overpowering addiction has been overcome.

Miraculously, it seems, Tiger Woods has been cured — just in time for him to get his game geared up for Augusta, home of The Masters, the first stop on golf’s major championship calendar and a tournament played on his favorite course.

I normally agree with Brandel Chamblee, but I'm not sure about this comment to Connell Barrett:

BC: There is a gray area there with how his personal life will affect his golf. I don't know if we'll see a whole new Tiger, but I think he'll be more respectful and patient with the media. But I don't think he'll give people what they want. Nor should he. It's a personal matter. He'll say "I've already answered that," which he did last month. In terms of his golf, people try to make this analogous to his comeback from knee surgery. That's not apples to apples. That was a physical comeback. This is an emotional one. It's more akin to when he came back from his father's death [in 2006] and missed the cut [at the 2006 U.S. Open].

Is it me, or is (allegedly) getting caught (allegedly) having mistresses, being hooked on pain pills (allegedly), driving under the influence (and getting away with it...allegedly) and revealed to be using an HGH-loving doctor (not allegedly), isn't quite the same as the passing of a parent?

Mick Elliott features this great line from Steve Stricker, who talked about the spectacle of Tiger's return and seemed to back off his comments from last weekend:  ""It's amazing how good golf transpires into being a smarter person. A few years ago, nobody cared what I thought."

On Tiger:

"Golf is going to be at the forefront for the Masters, everywhere, which I think is pretty cool. And he's coming back; I think that's another great thing. I'm excited to see him back. I'll be interested to see how he plays and how he handles everything and see how the fans and everybody handle him. But I'm anxious and looking forward to seeing him again."

On, the hype of Woods' return potentially upstaging the Masters:

"Well, the story line is going to overpower everything. And I didn't mean that in any bad way. I just think that it's a huge story line, and whether it's the Masters, which is probably one of the top events that we play in the world, that's just the way it is. That's the story of the week. But it is the Masters.

More Tweets from the Ancient Twitter:

Jeff Rude offers one of the shortest and sweetest blog posts you'll ever see, but it's a reminder that on that first tee Masters Thursday, Tiger will have to work hard not flinch when he's announced at the tee.

And finally, something tells me that rumored-South Park fan Tiger probably didn't watch this episode, but if he saw the opening segment, well, he probably didn't care for it.

Wednesday
17Mar2010

ESPN Would Really, Really Like Tiger To Play In The Par 3 Contest, Too

Note how Sportscenter anchor John Buccigross asks Andy North if it might be a good idea for Tiger, as part of his image rehabilitation, to play in the Par-3 contest. You know, partake in that whole PGA Tour day care debacle that the Par 3 has become and which television audiences won't be tuning into much because it's so painful to watch.

Thankfully North at least has the good grace to mention that he'd selfishly like it to happen because ESPN broadcasts the event.

Let's not get greedy here, ESPN. You guys have Tiger Thursday and Friday. Besides, Sam Alexis is at least two years away from her first Par 3 Contest.



Wednesday
17Mar2010

More On Masters 3D...

...from a Sony release:

Sony Electronics will support the effort not only as a sponsor of the 3D telecast, but also as an industry expert, along with supplying the latest advances in professional camera equipment and its 3D-capable televisions. Comcast will join in the production by providing the distribution channels necessary to deliver the content free to households throughout the United States. Additionally, Comcast and IBM, the Tournament’s technology partner, will combine efforts to offer the 3D feed via www.masters.com.
 
Two hours of live afternoon 3D coverage will be available each day beginning during Wednesday’s Par 3 Contest on April 7 and continuing throughout the four Tournament rounds, Thursday, April 8 – Sunday, April 11.

Wednesday
17Mar2010

Mission accomplished!

Thanks to reader Darren for this March 12th Mike Peters cartoon after it got out that Tiger is employing former press secretary Ari Fleischer.

Wednesday
17Mar2010

Mark O'Meara Doesn't Make List Of Favorite Irish Golfers

A devastating blow on St. Patrick's Day and on the eve of the Tavistock Cup, so soon after learning Tiger passed up on playing there.

Tom Cunneff lists his favorite Irish golfers...from the Republic. Not from southern California.

Tuesday
16Mar2010

Tiger's Returning At The Masters Clippings, Vol. 2

Alan Shipnuck praises the timing of this announcement. 

3. Tiger's flaks. They finally got something right, making an early announcement to short-circuit the rampant speculation and give the world time to prepare, and doing it on a Tuesday, so as not to completely overshadow this week's Transitions Championship.

James Corrigan on the magnitude of the spectacle:

It also promises to be the most watched event in the sport's history and some are billing it as "golf's biggest ever event". That will not stop the journalists allowed in probing Woods for answers he may not wish to give. His interaction with his peers will also be of huge interest.

Bob Harig was among those talking to players at Innisbrook today and it's just heartwarming to read that no one will be receiving a call tomorrow from the PGA Tour Office Of Budget and Players Fines.

"It's good for the game," U.S. Ryder Cup captain Corey Pavin said. "I'm glad he's coming back."

Said Jim Furyk, "It was going to happen; it was just a matter of when. I think we're all looking forward to business as usual and getting back to normal. It will take at least a few weeks and maybe a few months for that. We'll see. I'm looking forward to not having to talk about it anymore."

Doug Ferguson also was on the range talking to players and shares this funny anecdote:

That announcement today (NZ time) was all it took for the Masters to become about one player. Minutes later, reporters flocked to the practice range at Innisbrook to find anyone willing to share any perspective about his return to competition.

The most awkward moment came when a reporter asked Rod Pampling, who frequently plays practice rounds with Woods at the majors, if he would seek him out at Augusta National.

"I'd love to," Pampling said. "But I'm not in the tournament. Thanks for reminding me."

Steve Elling also writes about player reactions:

The concern voiced by some is that the timing of the Woods comeback, in fact, will swallow the Masters whole.

"I think the Masters is bigger than that," former U.S. Open champion Geoff Ogilvy said, somewhat hopefully.

"If he contends, it will be crazy, obviously. But early-week, obviously the only talk will be that, but the Masters is bigger than that."

It's the highest-rated golf broadcast of the year for a reason, after all.

"Nothing can upstage the Masters, no way," Mediate said. "It's the Masters, man."

Brian Wacker talks to Notah Begay, who says Tiger is a new man.

Begay also added this entire experience has changed Woods for the better away from the golf course.

"It's been excruciatingly difficult for everybody," Begay said. "He's definitely a lot more humble and a lot more grounded.

"This whole thing has taken him from his stratosphere, to where he's had to evaluate himself and his priorities. There's a degree of humility that's much more apparent. And a little humility never hurt anyone."

Brian Keough talks to Padraig Harrington:

“Clearly he would be more competitive if he did play before the Masters,” Harrington said. “I think he is well capable of winning, but it is harder to win when you haven’t been playing and haven’t been competitive.”

Jeff Rude also made it to the Innisbrook range and talks to many happy players.

The numerous players interviewed Tuesday generally agreed that Woods’ return is good for golf.

They agreed Augusta National is the safest place for a Woods return because the environment there is so controlled. As Mediate said, “If people act up, they will be removed and their tickets will be removed forever.”

And they wonder why they are such supposedly well behaved fans! Tell that to Craig Parry.

Douglas Lowe considers the matter of press relations at Augusta and believes Tiger has questions to answer.

There are also questions over the health of his reconstructed left knee, his need to have platelet-rich injection therapy to accelerate healing, and why he chose to administer this Dr Anthony Galea, the Canadian who is under investigation for possibly supplying performance-enhancing drugs in the US.

I have not read any allegations that Woods has used performance-enhancing drugs, and during his February 19 address to the world he said: “Some people have made up things that never happened. They said I used performance-enhancing drugs. This is completely and utterly false.” That does not, however, answer the valid question of why Dr Galea?

Ed Sherman suggests that Tiger do a press event before the Masters to avoid a circus, which he fails to understand is the very point of playing in the Masters: to avoid questions!

It is absolutely essential for him to talk to the media prior to the tournament. One part may include a celebrity confessional with Matt Lauer or Larry King. Hard to think he would subject himself to a potential scolding from Oprah, but you never know.

Then Mr. Woods needs to do a mass press conference and face the music. He can't go through this without answering some questions. Whether he chooses to answer every question is up to him. Regardless, this is an exercise he can't avoid.

The press conference should occur the Monday or Tuesday prior to Masters week. He doesn't want to get in another situation where he takes the focus away from that week's PGA Tour event in Houston.

Scott Adamson writes:

Tournament officials can control media credentials, but that won’t stop a TMZ or National Enquirer-style publication from buying patron badges. And that means at every hole there’s the chance for an ambush, which will likely be handled quickly by security but probably not quickly enough to avert some kind of disruption.

Lawrence Donegan isn't expecting smooth sailing in the press center:

In the circumstances it is hard to believe the man of the moment would take the Fifth and avoid the media all week but do not put anything past the Green Jackets of Augusta, who make up the rules as they go along and might accommodate such cowardice, and certainly do not put anything past Fleischer, who built his reputation through obfuscation on a grand scale.

Yet, if Woods tries to dodge the microphones, he will never be able to escape the charge that, in announcing he will come back at the first major championship of 2010, he has once again put himself above the game and, worse still, put his own narrow interests above those of his fellow competitors.

Mark Reason also doesn't see how Tiger questions can stick to golf when he doesn't answer other questions first.

But can they control every question? The world wants to know what really happened on that fateful night when Woods crashed into the fire hydrant. It wants to know how many women there were and if Woods can save his marriage. It wants to know about his association with controversial doctor Tony Galea. It wants to know all those answers and many more.

Only when Woods has fronted up to that barrage will he be asked about golf.

In another story, Reason opines on Tiger's return so soon after making it sound like he'd be away from the game for a long time.

Tiger probably suspected that he would be coming back close to the Masters. He just chose to fudge it at his supposed moment of atonement. Will he never learn?

The news that Woods has chosen Augusta for his comeback to golf will also confirm his title as golf's Mr Selfish. When he disrupted the Accenture Matchplay by making his statement on the Friday of the championship Ernie Els accused him of selfishness.

John Paul Newport files this for the WSJ on the scene outside the media center:

Even so, there will be a few. Up and down Washington Road in Augusta near the club entrance, scalpers legally sell Masters tickets each year. More can be purchased through auction sites online. Badges for Thursday through Sunday competition rounds can fetch five figures. One way or another, you can bet a few yahoos will find their way onto the grounds this year and make themselves known to Mr. Woods. Who knows what creative things they are dreaming up to say?

It’s likely, too, that some of the people buying scalped tickets will be using funds supplied by the tabloids. Admission to the media center where formal interviews take place is tightly controlled, but I would expect Mr. Woods and other players to hear some eye-opening questions called out from the galleries.

Mike Walker paints this picture of the scene:

What's going to happen to the Masters when the Tiger circus comes to town? Get ready for souped-up security lines, paparazzi stakeouts at all entrances to the club (the Washington Road Starbucks is going to love this), and the ultimate "Where's Waldo?" as everybody tries to figure out where Woods is staying. Remember how John Daly selling T-shirts outside his trailer across the street from the club was a sideshow? Take that and multiply it by 5,000 and you'll get a sense of what the atmosphere will be like outside the tournament.

Scott Michaux doesn't see the town scene being a problem.

All the bombast and innuendo of the tabloid press, however, isn’t going to breach the perimeter of Augusta National during Masters Week. We’ll just need to put our blinders on when everything outside the gates gets put in the spotlight of a TV glare that doesn’t usually befall our little corner of the world.

I’m sure the TMZ’s and E! News and paparazzi will be filling up what’s left of the $400 a night hotel and motel rooms even without credentials to the tournament. Without access, they’re certain to throw the usual barbs at the commercialization of Washington Road that camouflages the golfing oasis that hides behind walls of bamboo and assorted greenery.

But who cares? Let them spend their money and take their pictures and make all the fuss they want outside of the golf tournament.

Dan Jenkins offers this suggestion via Tweet:

Mark Lamport-Stokes actually dares to wonder how his game will look.

The biggest question mark for Woods, whose career is fuelled by his hunger for more major titles, is how well he will be able to play golf given the emotional roller-coaster ride he has experienced over the last four months.

He has frequently said he never tees off at a tournament unless he firmly believes he is capable of winning that week and pundits can only guess at the mental strain he has been under while he desperately tries to repair his marriage.

At PGATour.com, they're serving up some borderline comedic fantasies:

5. COMPETING STORYLINE -- Tiger's return obviously is a huge story. On other weeks, it would likely overshadow everything else. But at Augusta National, the Tiger storyline will be competing with the competition storyline that results from the season's first major. Whether it actually happens or not, the Masters at least offers the potential for Tiger's comeback to be just "a story" instead of "the story."

6. POTENTIAL STORYBOOK FINISH -- What's the best way for Tiger to encourage his fans and sponsors to move past the off-course developments of the previous four months and shift their focus to what's happening on the course? Win a tournament, of course. And what's the best way to generate the fastest and biggest shift? Win a major, of course. Should Tiger emerge victorious on April 11 at Augusta National, he'd get a huge booster shot in terms of moving on with his life -- and the water cooler talk once again will be about Tiger's golf game.

Speaking of the delusional, how about the bookmakers:

British bookmakers William Hill has installed Tiger Woods as a 4-1 favorite to win the Masters and gave him 25-1 odds of completing a 2010 Grand Slam by winning all four major golf titles.

Woods announced on Tuesday that he would return from a layoff of nearly five months after a sex scandal, and the tabloid frenzy that followed, at the year's first major starting on the eighth of April at Augusta National Golf Club.

William Hill made Woods a 4-1 favorite to capture the Masters even without playing a tuneup event, followed by fellow American Phil Mickelson at 6-1 and Irishman Padraig Harrington at 16-1.

And finally, an unbylined CBSNews.com story writes:

Steve Sands, the hose of "Golf Central" on the Golf Network told CBS News anchor Katie Couric that if Woods acts nicely off the course and wins big, he'll be able to win back his corporate sponsors.

"If Tiger comes back, minds his Ps and Qs, smiles a little bit, acts nicely, signs autographs … and plays at a high level and wins, I don't think there's anything the American public can do and the media can do but talk about his golf," Sands said.

Steve, if it's any consolation I don't think you're a hose.

Here's Steve's interview with Katie Couric:

Tuesday
16Mar2010

Tiger's Returning At The Masters Clippings, Vol. 1

Jason Sobel at ESPN.com:

When Tiger rejoins the competitive arena for the first time since winning the JBWere Masters in Australia on Nov. 15, he will very likely be a changed man. More contrite. More polite. More cautious around media and fans.

We'll see!

Ron Sirak at GolfDigest.com:

To return to competition at a major without the benefit of a tournament or two to get his competitive legs back is to engage in a dangerous high-wire act before what will be an extremely large TV audience, most of whom are not well versed in the subtleties of golf or even competitive sports, for that matter. Golf is like basketball. You do not regain your game legs on the practice range. You get your chops back only under the pressure of competition.

LaTina Emerson, writing for the Augusta Chronicle, tries to gauge whether Tiger's presence will impact hospitality. It sounds like corporate sales were awful again this year.

“At this point, a lot of corporate is out of it. They can’t make a decision this close to the event,” said Glen Bynum, the director of sales for The 1018 Club on Azalea Drive. “So while it may bring a temporary spike in pricing, it’s still going to be mostly golf fans, rather than corporate fans this year.”

Bynum said that smaller companies in surrounding areas might attend the event now, but the economy also plays a factor, he said.

“Even last year when he played, it was a down year due to the economy. While it may bring in more fans and smaller businesses, the larger groups aren’t going to make any last minute decisions to come,” Bynum said.

The 1018 Club doesn’t anticipate having to make changes in food or staffing. However, customers will have a “better time” now that he’s playing, he said.

Jeff Shain tracks down Arnold Palmer for his reaction.

“It’s a bit disappointing to all of us,” Palmer said from his office above locker room at the Bay Hill Club & Lodge.

Asked if he would have liked the API to be the venue for Woods’ highly anticipated comeback — and all the hubbub certain to come with it — Palmer said: “It’s a mixed situation. But we’d certainly like to have him play.”

And John Strege shows us that there is at least one body in golf that won't resort to maudlin statements about Tiger's return: Malcolm Booth speaking for the R&A:

"We're pleased to hear that Tiger is to return to golf. Golf needs the world No. 1 to be playing."

Tuesday
16Mar2010

Comcast, 3D And Men In Green Wearing Big Glasses

I'll be excited about the Masters in 3D when I actually know someone who owns a 3D television. In the meantime, I would relish and happily post the first image anyone can snap of an old white guy in his green jacket sporting oversized Buddy Holly 3D shades.

But the best news in yesterday's announcement is Comcast's part in the Masters 3D distribution. Would seem to bode well for Golf Channel going 3D sooner-than-later and Comcast's future network, NBC, staying in golf.

Tuesday
16Mar2010

"Colin Montgomerie has travelled the world as a leading player and also as one of the pre-eminent modern-day course designers."

You learn something new everyday. Monty, one of the pre-eminent modern-day course designers" has discovered a "hidden gem" of golf architecture.

During a visit to Edinburgh last week to promote the Bupa Great Edinburgh Run, Monty popped up to the Braids for the first time in his life and couldn't believe its stunning location high above the Capital.

In the Edinburgh Thistle Golf Club he certainly didn't need to be told about its rich history. "Some famous golfers have played here," he said pointing at a members' honours board bearing the names of former Open champions James Braid and Tommy Armour.

Nothing gets by Monty!

Tuesday
16Mar2010

Tiger To Return At The Masters...**

...squelching Captain Mark O'Meara's dreams of a Tiger-led Isleworth team at next week's Tavistock Cup. But thank God the non-golfing world won't see golf at its most egregiously excessive and over-the-top. However...

This is yet another selfish move by Woods, not that I'm surprised at this point. Instead of the Masters serving as a celebration of spring, golf and the year's first major, the return-circus has to take place where he can avoid heckling and tough questioning. And based on Steve Stricker's comments last weekend, you have to think his fellow players just lost even more respect. Not that Tiger cares.

Monday
15Mar2010

Non-Existent China Course To Host World Cup

The Asian Tour announced that the World Cup will be played biennially at Mission Hills Hainan, which, as Dan Washburn notes, has not been officially acknowledged by its developer until today's announcement.

There will be no World Cup this year, and the event will continue as a biennial tournament, occurring on odd years, so as not to conflict with Olympic golf, which starts in 2016. The change of locations is not really a surprise — I told you it might happen in the Financial Times Weekend Magazine and Foreign Policy — but this does represent, as far as I know, the first admission in the media that Mission Hills Hainan is more than myth. If you recall, last year Mission Hills vice chairman Ken Chu denied its existence to me prior to my Hainan trip for the FT story.

Monday
15Mar2010

Augusta's New Practice Area...Let The Hype Begin!

Geoff Ogilvy Tweeted/raved about it today, Sam Weinman reports. Even better, we finally get to see one of Rob Brown's club-sanctioned images.  Well, we did for a little while.

Monday
15Mar2010

"Most of our tournaments sell out from a ticket standpoint, anyway."

Tim Finchem's press conferences are always amusing, particularly as he faces an increasingly hostile media (as you'll see). Today's talk announced the signing of Farmer's Insurance to a four-year sponsorship extension for the Torrey Pines event, but it was talk of Tiger, metrics, analytics and the astounding quote above that overshadowed the Farmer's news.

Right out of the chute, from an Orlando television station:

Q. I wanted to ask if the PGA TOUR has any information at this point about when Tiger Woods may return to golf.

COMMISSIONER FINCHEM: Well, we have the general information that Tiger is preparing to play, and there's been a lot of speculation about when he might come back out. Tiger has indicated to us that he will give us reasonable notice, because we know we have got some preparation to do.

I don't have the specific date when he’s going to come back, and I could only assume that all of the speculation about late March and early April, if he's going to start back then, we will know soon. Beyond that, I can't help you.

Such brevity and so little jargon! Though as Steve Elling notes, this wait until Tiger calls thing isn't going over too well with some.

Q. And if I could follow-up with another question for Tim. When, and obviously that remains to be seen, when Tiger does come back, can you address at all the security measures, the logistics of it? Sean McManus had said the other day that he thinks his return will be one of the biggest events of the decade. So obviously there will be significant -- if it is a regular PGA TOUR event, I understand if it is the Masters, that's out of your control, but if it were to be Bay Hill, for example, what sort of logistics do you have in place to address his return?

COMMISSIONER FINCHEM: Well, we have a plan for -- it varies. Every site in golf is different, the capacity to handle media. I think media is the biggest mover. Most of our tournaments sell out from a ticket standpoint, anyway.

Really? Most tournaments sell out from a ticket standpoint, eh? 

I can't think of a more ludicrous Finchem statement. Ever. And he wonders why the press is growing increasingly skeptical of his statements?

Q. Just on the phone with Tom Wilson, the tournament director here, and he was saying that Farmers is getting a substantially better deal than it would have a couple years ago with the TOUR; yet, the purse is going up, and Tom believes there will be more charitable dollars available to the Century Club. How does that jive? Is that because the TOUR is contributing more money, or what? How does that --

COMMISSIONER FINCHEM: No, I think this transaction is very much at market rate, market level and consistent with -- we have announced in the last eight months 15 either new sponsors or extensions to 2014 and beyond.

Transaction?

And in every one of those situations, we have had transactions that allow us to grow, whether it's prize money on the one hand or charitable dollars on the other; every single one.

I know there has been a lot of discussion about Tiger Woods being out. But as Bob said, most companies evaluate their tournament involvement based on the value that is generated after careful analytics. Tiger historically has played in about a third of our tournaments, and yet they have all been sponsored over the years, and there's a reason for that. And that's because there is real value: Business value, advertising value, audience-reach value and value generated from being involved with positive economic impact and charitable giving. That business model is very strong. It's a sponsor-centric business model that drives value to sponsors, and it's been successful. Today's announcement is just another indication of that.

And we just read a sentence with SIX value references! Get the Guinness people on the line! I'm referring to the book of world records, not the brewsters.

Q. If Tiger plays at Tavistock, we found PGA rule that says he must then play in the PGA TOUR in that city where Tavistock is; can you talk about that for a little bit? Obviously Bay Hill is following a few days later.

COMMISSIONER FINCHEM: I don't know what rule you're referring to but I'm not aware of it, and I have no information as to what he's playing. So as soon as he announces what he's going to do, we will know and you will know.

Now here's where it gets fun.

Q. I just wonder what your thoughts are on that. And Tiger did not play on the weekend in any of the first ten events last year, so seems like a fairly fair apples-to-apples comparison, sounds like a significant drop to me, wonder if there might be a anti-golf hangover from the Tiger affair, or what other theory you might be able to put out there for me.

COMMISSIONER FINCHEM: I don't have the numbers in front of me, but actually some weeks we have been up this year.

But no, I think that -- I think everybody needs to understand that when Tiger Woods plays, and he's in the hunt on the weekend, he spikes the ratings; that's true. When he doesn't play, we have very acceptable ratings from a sponsor-value standpoint and from an audience-reach standpoint. So you can look at it as the glass half-empty or glass half-full. Our view and our analytics tell us it's a glass half-full, if our ratings spike. But it's off of a very acceptable base.

As a matter of fact, on an average basis, the average PGA TOUR event, year-long, is second in cum. audience reach in sports only to a NFL game; only to an NFL game. We average 23 to 25 million people every week tune in to our tournaments. Now, we are over four days, but that's 23 to 25 million unique viewers.

Okay, first, I thought we pointed out that this cum audience talk just doesn't work? Is there some reason he can't say the world cumulative? Is it tainted?

Second of all, 23-25 million every week tune in on average, eh?

So we have a significant gross audience reach. And when people like Bob Woudstra and the companies that come to the PGA TOUR analyse the quality of the audience, which indexes higher in almost every upscale category than any other sport, and the total audience, which is significant; that's how they determine value, and that's why we are 100 percent sponsored.

These companies, these many, many companies that spend millions of dollars with the PGA TOUR, also spend significant amounts of money measuring the value that they get. They are smart companies, they are good marketers and they make good decisions.

So I know the Tiger thing is important, and I think he spikes things, but don't turn it and make it a negative when it doesn't need to be a negative. It's very strong story week-in and week-out. And as Bob mentioned earlier, in his analytics of this particular sponsorship, for example, he was more focused on the overall quality of the field and the impact of the tournament; and the experience coming out of a week in which Tiger did not play, in this particular case, Farmers Insurance, concluded that they wanted to move forward.

So, I don't know what else I need to say.

Next on the line is another cynical writer...

Q. I understand the power of the demographics. I think we have all got a pretty good grip on that. I'm just wondering if you've got a theory as to why the drop of 18 percent.

COMMISSIONER FINCHEM: Well, it has not been 18 percent. But there are a variety of factors.
Now, for example, in an Olympic year, there are three weekends when we are up against the Olympics. It happens every four years. If you go back four years ago when we were up against the Winter Olympics or go back to the Beijing Games in '08, you will see an impact on that. So those things happen in and out of any year or any quarter, and you see movements in the ratings.

But if you compare us in terms of overall audience reach, to any other sporting activity; most companies divide their marketing dollars between some percentage to sports marketing and some percentage to other kind of marketing. We stack up very, very positively, whether it's baseball, basketball, NASCAR or football, in terms of an audience reach standpoint, cum. audience. In addition to that, that cum. audience is a very, very valuable audience. Particularly, with companies that are in the auto area, the financial service area and related areas.

So, there's real value there. So you have to look at the entire picture and do the analytics, and then you come to grips with why we have been successful.

Come to grips? I think someone needs his afternoon siesta!

Monday
15Mar2010

"Golfers have a rare chance to tee it up at some of the best known and most exclusive golf clubs in the game thanks to an innovative online auction running April 7 to April 21."

Great idea, great cause, and some great courses lined up. This is especially important now that we're on the cusp of several exciting advances and turfgrass research, yet funding is drying up:

New States Sign-on to Online Golf Auction 500-plus Courses Up for Bid

Golfers have a rare chance to tee it up at some of the best known and most exclusive golf clubs in the game thanks to an innovative online auction running April 7 to April 21. Foursomes at more than 500 courses from the Carolinas, Georgia, Virginia and Texas will go up for bid as the golf industry rallies to raise money for turfgrass research.

The home of the PGA Tour Championship, East Lake Golf Club in GA, as well as Sedgefield Country Club in NC and Harbour Town Golf Links in SC are among regular PGA Tour stops donating tee-times. Other exclusive private courses, ranked by Golf Digest magazine among the 100 best in the country, include Sage Valley, Long Cove, Yeaman’s Hall, The Homestead’s Cascades Course and Eagle Point.

The auction menu also includes spectacular and storied resort venues such as Pinehurst No. 2, which hosts a third U.S. Open Championship in 2014; and the Ocean Course at Kiawah Island Resort, which hosted the 1991 Ryder Cup and will host the 2012 PGA Championship.

The auction, running under the web banner Rounds4Research.com, has the backing of 2009 U.S. Open champion, Lucas Glover. “I urge all golfers who want to get a great deal on a great course to sign up for the Rounds4Research auction right now.” Glover says. “You’ll be doing your game and the golf industry a real service.”

Proceeds benefit research critical to the continued health of the golf industry and the billions of dollars in economic benefit it generates in each of the participating states. The auction generated $55,000 in new funding for turfgrass research at Clemson and North Carolina State universities last year with mostly Carolinas courses participating. Proceeds raised on courses in the new states this year will go to research in those regions.

“Obviously with three new partner states, this year’s auction will be bigger and better in every sense,” says Paul Jett, certified golf course superintendent at Pinehurst No. 2 and Rounds4Rsearch chair. Jett is also a past–president of the Carolinas Golf Course Superintendents Association, which runs the auction. “Golfers will find bargains and they will find the keys to a lot of doors that would not otherwise be open to them.”

Industry observers hail Rounds4Research.com for engaging so many aspects of the industry to help generate funding for turfgrass research. As the economy contracted, so did state budgets, which historically provided the lion’s share of resources for turfgrass research.                    

Monday
15Mar2010

"I think the first tournament Tiger Woods plays again, wherever it is, will be the biggest media event other than the Obama inauguration in the past 10 or 15 years."

Richard Deitsch reports at SI.com that CBS Sports President Sean McManus is delighted with the prospect Tiger's possible return at the Masters, even though the opening rounds are on ESPN.

The reporter -- taken aback by that claim -- asked if he had heard correctly.

"It is hard to overestimate how much interest there will be," McManus continued. "Tiger Woods is the most famous, most recognized, most accomplished athlete in the world, and his celebrity and prominence is even larger than it was. When you look at the fact that he gave a very simple press statement with no questions and every broadcast and cable news network in America carried it with great interest, I think that is an indication that whatever he does has enormous interest. And whatever he does on the golf course for the first time since Thanksgiving will be of interest to almost every man and women in this country."

Considering that CBS has instructed their guys not to talk Tiger and are notorious for treading carefully during Masters coverage, this comment is a bit silly:

"I don't think there is a lot of reason to dwell on what has happened in the past because it is one of the most exploited and overexposed stories in recent memory. But I will be fascinated to hear what Nick Faldo, Ian Baker-Finch, David Feherty or Jim Nantz, or any of the broadcasters have to say on what Tiger is doing on the course, how he is reacting, how the fans react, how the media reacts, and how his fellow competitors have reacted. Those will all be fascinated stories."

Maybe he means he'll be fascinated to hear if they say anything other than glowing praise?

Sunday
14Mar2010

Letter From Saugerties, The Grooves So Far

Former USGA Executive Director Frank Hannigan writes...

Dear Geoff:   

Have you noticed any difference in the way golf is being played on this year's PGA Tour?  I sure haven't.

That's in direct contrast to the prophecies of the USGA which assured us the game would be dramatically different in 2010 owing to the USGA ban on U grooves - a ban accepted by the PGA Tour which, like all golf entities, is free to accept or reject USGA Rules.

The last two USGA presidents raved with glee over what they said would be their restoration of a better game, one in which accuracy would once again matter as much as power.  Both said it had come to pass that it no longer mattered whether you hit the ball crooked, so long as you hit it far.  One of the executive committee members, a golf architect no less, famously pronounced that the ban on U grooves would bring the game "back to the good old days of the 1980s."

The issue is distance -- an attempt by the USGA to cut back driving distance on the Tour.  It's a reaction to the humiliation the USGA suffered when, owing to a burst of cowardice on the part of the erstwhile governing body, driving distance on the Tour soared by a whopping 9% from the mid 1990s until 2003 when it stopped flat at 289 yards.      

The logical way to roll back distance would be to reduce the spring like effect on today's drivers and/or to ordain that the fail point in the vital overall distance standard is 10 or 15 yards shorter.  The USGA dares do neither because of a fear the changes would be ignored.  Golf equipment guys exist to make money, not to make the game nice.  They'd go right on making today's equipment. Yes, only the shorter gear would be on sale at the golden triangle of Augusta,  Seminole and Cypress Point.  But how about Walmart?  There would be chaos, the exact opposite of what is the USGA's holy grail - uniformity in the Rules of Golf.

It would be akin to a happening in one of the Shakespeare Henry plays when a braggart swears he can "call spirits from the vasty deep."  To which his companion responds "Well, so can I, or so can any man, but will they come when you do call them?"

The prohibition on U grooves is the inspiration of Dick Rugge, the USGA Technical Director.  Rugge, an amiable man whose survival bespeaks genuine skill in the Byzantine world of USGA internal politics.  The Executive Committee is betting on Rugge.  Rugge conducted a massive research project. He lost me when he said he was seeing 5-iron shots played from light rough stopping quicker than the same shots played from fairways.

There would be other measurable changes in a sort of domino affect.  The percentage of greens hit in regulation would have to dip because the shots hit into them will be longer.  On the other hand,  the percentage of fairways hit should go up.  As for the newly fearsome rough, the distance to the holes after shots are played from the rough would be longer than in the past because the players no longer can avail themselves of the miracle of U grooves. Finally, the game having been made harder, scores would have to be higher.

Golf World Magazine is performing an excellent public service.  They deserve a Pulitzer.  Every week they show a horizontal box comparing performances this year with those for the same number of events last year - the last year of U grooves. They have tracked ten events so far, not enough to say definitively that the data is conclusive in a season of 40 odd events.  With no claim to skill in math,  I nonetheless sense that by mid-year, shortly after the US Open, we will know whether or not the game has been saved.

The Tour's statistical program is now so sophisticated that it reveals how close to the hole the field comes on average from various distances.  Moreover, it isolates shots played from the rough. Remember, this is at the heart of banning U-grooves - the belief that players found it relatively easy playing from the rough with U grooved clubs.

So far the opposite is true:

  • From 125-150 yards the average is 2 feet 4 inches CLOSER this year.
  • From 50 - 125 yards the average is a tiny 7 inches closer this year,  meaningless but perhaps not so given the USGA prediction that it was supposed to go the other way quite a bit.
  • Finally, there is "scrambling", the percentage of times tour players get down in two from 90 feet to 150 feet. Tour members predicted that this is where the change in grooves would make a difference. There is indeed a difference but it's the wrong way.  They are "scrambling" 3.7% more effectively this year.

It is not a surprise that the best players are wrong when it comes to evaluating  the performance of equipment. Are you old enough to remember the J Driver,  said to offer a frightening distance advantage by many of the game's luminaries,  e.g.,  Nicklaus, Floyd and Norman?

And well do I recall standing next to Mark O'Meara as he hit balls on a driving range using his new clubs with bubbles in the shafts.  When Mark came to his senses and reverted to standard shafts he won 2 majors in one season.  By the way, those bubbled shafts were the inspiration of Dick Rugge, who was at Taylor Made before lateraling over to the USGA.

The USGA did a massive 2 volume "groove study" in 1987 during the quarrel about grooves with Ping.  I sat in as an observer of a deposition of  Ping's John Solheim as he said the USGA study had advanced the "industry's" knowledge of groove performance by 10 years.

The main finding of that study was that grooves mattered very little, if at all, in scoring.  The maximum effect was that shots played from "light rough" when played by a pitching wedge with U grooves stopped 2 to 3 feet  quicker than the same shot with V grooves.   Note: that is not the same as saying 2 feet closer to the hole.

Full disclosure commands that I say I was the USGA Executive Director in 1987 although I had nothing to do with the groove study since I have trouble with replacing light bulbs.  When asked about the dramatic difference between then and now Rugge says its a different time and that he's got much better equipment.

We'll see.  If it should turn out that there is a 6-yard drop in driving distance this year I will propose that there be an equestrian statue of Rugge mounted not too far from the spot where the ashes of my dog were buried. But if it turns out that the ban on U-grooves amounts to nothing after a serious expenditure of time and money it might do well for Rugge to work on his resume.

Sunday
14Mar2010

"It's complex to calculate, but simple to understand."

John Paul Newport says a new putting stat developed by MIT researchers and soon to be adopted by the PGA Tour will finally tell us who is the best putter. I haven't the slightest clue how it works, but it sounds interesting.

Well, someone just has. A team of researchers at MIT's Sloan School of Management, using PGA Tour data, has derived a metric it calls "putts gained per round" that corrects for these and other deficiencies and provides a more accurate picture of every Tour player's true putting prowess.

The PGA Tour is so enthused by this new metric that it began work two weeks ago integrating it into its statistical ShotLink system. Working with its technology partner, CDW, it will take several months to write all the code and analyze feedback from players and staff, but if all goes well, "putts gained" will pop up as one of the Tour's core reported statistics by the end of the year. Together with other new statistics being developed by MIT and other academic institutions, "putts gained" could open up a new frontier in golf record-keeping and performance analysis comparable to the sea change in baseball statistics following Bill James's pioneering work in the 1970s and 1980s.

"Statistics can just become a big splash of numbers and not mean anything. But this, we think, will mean something," said Steve Evans, the PGA Tour's senior vice president for information systems. "It's complex to calculate, but simple to understand."

Sunday
14Mar2010

First Faxon Reviews Are In...

And the SI guys give him a mostly thumbs-up for his contributions to the WGC telecast from Doral.

Herre: I think Brad Faxon is a nice upgrade for NBC. He isn't bashful and was dissecting the shots before Johnny had a chance to open his mouth.

Dusek: Anyone who gets between Johnny Miller and a microphone is a friend of mine.

Van Sickle: I disagree. Johnny is still better than anybody else out there. I'm in favor of Faxon jumping in instead of Dan Hicks anytime, though.

Evans: Johnny Miller is the best golf analyst in the world. Period. Not always likeable but he's very good.

Gorant: I thought Faxon was a little shaky, shouting for putts to go in and talking over other people on a lot of putts. Most can be chocked up to rookie mistakes. Sure he'll get better.

Van Sickle: Definitely some nerves. I loved it when he signed off before a break by saying, "Hurry up and get back here to see what's going to happen..." or something like that. Like we were the ones going away. He'll polish his delivery through experience. He delivers a lot of knowledge and unlike the rest of the NBC crew, isn't afraid to offer an opinion before Johnny weighs in.

Shipnuck: No question Fax is an upgrade. Love his insidery knowledge. Now all he needs is a voice coach to lose that nasally accent.

Herre: No way — he's a proud New Englander.