Take that, Byron Nelson!
No, this is no joking matter now as PGA Tour final round ratings dropped for the 12th straight week this year on CBS and NBC, with the Valero Texas Open joining the list.
According to Paulsen at SportsMediaWatch.com, the 1.3 final round rating was down 10% in viewership from last year and the lowest since 2013.
Ratings and viewership have now declined for twelve straight final round PGA windows on broadcast TV, a streak that dates back to Super Bowl Sunday. Nine of those 12 telecasts have hit a multi-year low in one or both measures.
At least lead-in coverage Sunday was unchanged!
Lead-in coverage on Golf Channel had a 0.3 (-17%) and 385,000 (-23%) on Saturday and a 0.4 (flat) and 560,000 on Sunday (+4%).
This week there was good news on the round one/new format Zurich Classic front: