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  • Lines of Charm: Brilliant And Irreverent Quotes, Notes, And Anecdotes from Golf's Golden Age Architects
    Lines of Charm: Brilliant And Irreverent Quotes, Notes, And Anecdotes from Golf's Golden Age Architects
  • The Future of Golf: How Golf Lost Its Way and How to Get It Back
    The Future of Golf: How Golf Lost Its Way and How to Get It Back
    by Geoff Shackelford
  • Grounds for Golf: The History and Fundamentals of Golf Course Design
    Grounds for Golf: The History and Fundamentals of Golf Course Design
    by Geoff Shackelford
  • The Art of Golf Design
    The Art of Golf Design
    by Michael Miller, Geoff Shackelford
  • Alister MacKenzie's Cypress Point Club
    Alister MacKenzie's Cypress Point Club
    by Geoff Shackelford
  • The Golden Age of Golf Design
    The Golden Age of Golf Design
    by Geoff Shackelford
  • The Good Doctor Returns: A Novel
    The Good Doctor Returns: A Novel
    by Geoff Shackelford
  • Masters of the Links: Essays on the Art of Golf and Course Design
    Masters of the Links: Essays on the Art of Golf and Course Design
  • The Captain: George C. Thomas Jr. and His Golf Architecture
    The Captain: George C. Thomas Jr. and His Golf Architecture
    by Geoff Shackelford
Current Reading
  • Professional Golf 2015: The Complete Media, Fan and Fantasy Guide
    Professional Golf 2015: The Complete Media, Fan and Fantasy Guide
    by Daniel Wexler
  • The Golf Book: Twenty Years of the Players, Shots, and Moments That Changed the Game
    The Golf Book: Twenty Years of the Players, Shots, and Moments That Changed the Game
    by Chris Millard
  • The Forbidden Game: Golf and the Chinese Dream
    The Forbidden Game: Golf and the Chinese Dream
    by Dan Washburn
  • The Early Days of Pinehurst
    The Early Days of Pinehurst
    by Chris Buie
  • Arnie, Seve, and a Fleck of Golf History: Heroes, Underdogs, Courses, and Championships
    Arnie, Seve, and a Fleck of Golf History: Heroes, Underdogs, Courses, and Championships
    by Bill Fields
  • The Magnificent Masters: Jack Nicklaus, Johnny Miller, Tom Weiskopf, and the 1975 Cliffhanger at Augusta
    The Magnificent Masters: Jack Nicklaus, Johnny Miller, Tom Weiskopf, and the 1975 Cliffhanger at Augusta
    by Gil Capps
  • Golf Architecture in America: Its Strategy and Construction
    Golf Architecture in America: Its Strategy and Construction
    by Geo. C. Thomas
  • The Course Beautiful : A Collection of Original Articles and Photographs on Golf Course Design
    The Course Beautiful : A Collection of Original Articles and Photographs on Golf Course Design
    Treewolf Prod
  • Reminiscences Of The Links
    Reminiscences Of The Links
    by Albert Warren Tillinghast, Richard C. Wolffe, Robert S. Trebus, Stuart F. Wolffe
  • Gleanings from the Wayside
    Gleanings from the Wayside
    by Albert Warren Tillinghast
  • Planet Golf USA: The Definitive Reference to Great Golf Courses in America
    Planet Golf USA: The Definitive Reference to Great Golf Courses in America
    by Darius Oliver
  • Planet Golf: The Definitive Reference to Great Golf Courses Outside the United States of America
    Planet Golf: The Definitive Reference to Great Golf Courses Outside the United States of America
    by Darius Oliver
Writing And Videos

Tour pros would rather go through an IRS audit than play in a pro-am. Publicly they say they love meeting interesting people and how great the pro-ams are. In truth, they loathe them. They're out there for six hours, see countless bad shots and hear the same stale jokes. If Tim Finchem announced next Monday that pro-ams were henceforth eliminated, he'd find 200 cases of champagne on his porch Tuesday morning. TOM WEISKOPF




Blame It On The Olympics: Rio Mayor Laments Golf Course

They really know how to roll out the red carpet in Rio!

Bloomberg's David Biller looks at the growing protests over the Olympic golf course using water to grow grass as the country is in a historic drought, this, even though the course is irrigated with its own ponds and none of the water that humans are working to conserve.

But more silly is the distancing of Rio mayor Eduardo Paes, once a supporter of the course, now lamenting its creation as something that had to be done to get the Olympic Games.

Paes reveals that the course is looking for a private operator instead of maintaining it with taxpayer money, fantastic news considering the hostility the city has directed toward what will end up being one of the iconic venues in 2016.

The city wants to find an operator in the first half of the year and is preparing the course for 2016, when golf returns to the Olympics after 112 years, Paes said in an interview at the city palace. The winning bidder will hold a 10-year contract that could be extended for the same period.

“I’m not going to spend city money cutting that grass,” Paes said Jan. 23. “If it depends on me, that grass is going to grow high after the Olympics. I would never spend city money taking care of a golf course.”

And about the golf course, the mayor says:

“There are some things that you need to do to get the Olympics, things that you would never do, and I would never do a golf course,” he said. “I would never do a river for guys to do canoe slalom. There are probably 10 guys in Brazil doing that, and one in Rio, but these are the things you need to do because of the Olympics.”

They really know how to make you want to spend your tourist dollars in Rio, eh?

Last week the spam filters caught a super post from reader RJ, who found some really crisp images of the Rio course growing in. We talked about them today on Morning Drive.

And the links to them are here, here, here, here, here, here and here.


Inexplicably, Allenby Still Set To Give Press Conference

Tiger Woods is set to go at 12:30 p.m. ET and non-kidnapping victim Robert Allenby is slated to appear before the Waste Management Open press some time after that, though a specific time has not been released.

Golf Channel is definitely covering Woods live and Allenby if he follows Tiger.

As Gary Williams and I discussed on Morning Drive, it's hard to fathom what the Australian has to gain from such a session. But no one has accused him of being the sharpest groove on the face.


Pettersen On Drug Testing In Golf: Clean Sport The Priority

The New York Times' Karen Crouse wonders if golf is ready for Olympic-style drug testing and is if to drive home her point that the answer is a big no, there were discrepancies in when players and administrators expected more demanding testing to begin.

What was not in dispute, however, was Suzann Pettersen's refreshing take compared to so many of her peers who wheel out nonsense about how there is no reason to use performance enhancing drugs in golf.

“The procedure that we’re facing is nothing compared to my fellow Norwegian athletes,” she said. “They have to report their whereabouts 24/7, and if you’re not at the spot you said you were going to be, that’s almost the same as failing a drug test.”

From her perspective, the more stringent testing for the world’s golfers cannot start soon enough. “I know some of the Swedish athletes have joked and said, ‘Why don’t you install a GPS in us, and you’ll know where we are all the time?’ ” she said. “The pressure of always being on top of your schedule can be a pain, but for me, clean sport has always been a top priority.”


Best Sign The Coates Championship Is Big: Travolta's Headwear

Lost in this week's massive Waste Management Open shadow is the LPGA's season-opener featuring an uber-deep field and an intriguing Golden Ocala course filled with replica holes from Augusta, Troon and Muirfield to name a few.

(Randall Mell talks to Karrie Webb about the fun of having played most of the originals and now testing the take-offs.)

But if there was any doubt about the power of the Coates Championship's significance,'s Jason Crook has uncovered it.

A gala was held Sunday night in advance of the LPGA season-opener and actor John Travolta along with wife Kelly Preston served as an honorary co-chairs for the invitation-only event. A $50,000 donation was presented to Travolta and Morgan Pressel's foundations, but as Crook notes, the real significance came in Travolta's decision to roll out one of his first-team rugs for the gala.

Granted, some may say it looks like a Pulp Fiction back-up toup that he found in the couch seams, but I'd say that's one of Travolta's finest toupees and a real compliment to the LPGA.


Cabo Update: Business (Almost) As Usual

After Hurricane Odile it was assumed this year would be a lost one in Cabo, but reports from the west coast's new favorite golf destination are mostly favorable, as I noted in this Golf World item.

Jason Deegan just returned from there and writes:

Migrating humpback and grey whales -- oblivious to the issues on land -- continue to put on a show. I witnessed a whale breach right next to the boat during a whale-watching excursion orchestrated by Nexus Tours. I saw even more spouts while playing golf on the Ocean Course at Cabo del Sol and Quivira, arguably the two best Nicklaus courses in Cabo.

Despite the ongoing cleanup, most tourists won't even notice a hurricane plowed through nearly six months ago. The resorts and courses close to Cabo San Lucas escaped the worst of the storm. The downtown was bustling day and night in mid-January.

Cool hangouts such as Salvatore's Italian Restaurant, Bar Esquina at the Bahia Hotel & Beach Club and Sunset da Mona Lisa all still required reservations to get a prime table.

Deegan also files this review with hole-by-hole images of Tiger's El Cardonal course.


U.S. Senior Women's Open About To Become Reality?

Adam Schupak has the exclusive for Golfweek and says the announcement may come as soon as the upcoming USGA Annual Meeting.

A Senior Women's Open would become the 14th national championship. And unless they play the same week and course as the senior men, this'll be another financial loser for television partner Fox. #12years


Back9 Lays Off 35 Full-Time Employees

Thanks to reader John for Matt Pilon's Hartford Business Journal story.

Pilon writes:

In a statement, Charles Cox, CEO of the golf lifestyle network, called the move "a thoughtful strategy that will allow the network to remain competitive and produce engaging content while growing the golf lifestyle."

Cox said the network remains committed to Hartford and has more than 50 full-time employees and contributors in the city.


More Shock & Awe: Allenby's Story Continues To Crumble's Rex Hoggard has spent the last four days in Hawaii investigating Robert Allenby's story of kidnapping and assault.

Of course when I read this I thought, (A) Rex just picked up some nice frequently flyer miles, (B) imagine where the game would be today if we investigated all stories this way, and (C) the Waste Management Open is really going to be a circus if Allenby shows up and gives a Tuesday press conference, as Golf Channel is reporting.

Anyway, Hoggard concludes that indeed, the Australian golfer was "robbed of most but not all of his credit cards, some $800 in cash and his phone."

Good news! He was the victim of a crime!

Bad news? Someone definitely watched too many Taken movies and really didn't want to admit to having gone to a strip club where he may have run up an enormous tab.

Allenby, whose cards saw $20,000 of charges in his presence and after he was robbled, apparently spent quite a bit of time racking up a bill at one of Seth Raynor's haunts when he was building Waialae Country Club, the Club Femme Nu (just kidding!).

Allenby is next seen about a mile away from the wine bar at
 Club Femme Nu (pictured at left), an adult entertainment
 club wedged between a tattoo parlor and a Korean
 restaurant. Multiple sources who were working at the club on
 Jan. 16 confirmed to that Allenby was
 there around midnight with “a group of friends” and ran up a
 $3,400 bar tab. The sources spoke on condition they not be
 identified. A message to Allenby about this development was
 not immediately returned.

I bet Herb Wind could have made a killer New Yorker story out of this back in the day. Sorry, go on...

Just after 1 a.m., two hours after originally finding Allenby,
 Kaili and Khamis returned to find him passed out about
 again 50 feet from where they originally found him.

“When I returned the second time that’s when Mr. Allenby’s face was all busted up. My friend (Khamis) said he was sitting down and nodding off and he hit his head,” Kaili told “He was beyond drunk. Totally blitz. It had to be a little bit more than just drunk.”

Na, blitzed works.

Hoggard talked to Golf Central's Kelly Tilghman about the investigation and also reported on his conversations with Allenby since the on-site investigation that is sure to set the Golf Channel accounting into a frenzy (you bought a woman named Charade an Arnold Palmer at where? And you're claiming she is not an employee?).

Mostly, you'll be shocked to learn Allenby says he has a 2 1/2 hour window he simply can't remember. But as if this week's Waste Management Open wasn't enough of a circus, Allenby is scheduled to take questions Tuesday.


Video: Haas' 18th Hole Recovery Shot To Seal Humana Win

If you didn't watch the final "Humana" Challenge at PGA West's Palmer Private Course for the last time, you missed a doozy. The bighorn sheep were showing off, the All-American canal came into play, former President Bill Clinton and Tim Finchem made appearances in the booth looking like hobbits and at times it appeared an eight-way playoff was approaching. What's not to love?

Larry Bohannan's Desert Sun game story covers it all, including Haas' place in history as a two-time winner of the Hope.

But Bill Haas played steady down the stretch with huge recoveries at the 15th and 18th holes to secure the win by one.

The shot that could have gone so bad, his second on 18 after (safely...or so it seemed) bailing out off the tee.

And the full round highlights, including a nice bighorn cameo at the start:


$8 Callaway's 20% Of TopGolf Worth Up To $2 A Share

WSJ's David Englander suggests analysts thinks Callaway's stock is primed for huge growth over the next few years.

You'll have to skim past the usual Wall Street boilerplate stuff about CEO Chip Brewer moving the company out of underperforming businesses, streamling, cutting, repositioning, yada, yada...

But what of interest was this buried lede on the company currently trading at $8 a share.

Callaway owns valuable assets, including a nearly 20% stake in TopGolf, a golf-themed entertainment venue in Dallas, Texas, started in 2000. According to Boyar Research, Callaway’s stake could be worth about $2 a share.

Worth checking out from the PGA Show was this Gary Williams interview of Brewer where Williams asks about the industry habit of releasing too much “product” and Brewer’s refreshingly blunt answer.


U.S. Am To Pinehurst In 2019, U.S. Open Soon Thereafter?

Matt Ginella reports that we should expect a 2019 U.S. Amateur nod going to Pinehurst, perhaps as early as the upcoming USGA Annual Meeting.

He notes what a run this has been for Pinehurst if true, and if a U.S. Open is close behind.

With the 2019 U.S. Amateur, and rumors of another U.S. Open returning in 2024, there’s potential for at least seven majors events to be held at Pinehurst in a 25-year span.

This also sets up a potential murderer's row of courses. Okay, Following Shinnecock Hills, Pebble Beach and Winged Foot in 2020 comes a brief respite to replenish the coffers and enjoy some SoCal marine layer at Torrey Pines in 2021. The 2022 date is open. Los Angeles Country Club is in line to host in 2023 and as Ginella reports, 2024 seems destined for Pinehurst ten years after its last U.S. Open. With Boston putting The Country Club down as its 2024 Olympic course on the slim chance the city does not botch its bid, the 2022 date continues to look perfect for a long-rumored return to Boston for the U.S. Open. And what a run that would be.


Super Bowl vs. Sunday Pro Golf Prop Bets...Really

Will Gray breaks down the best sign yet that oddsmakers are tremendously bored with the Super Bowl before media day even arrives.

They're offering some prop bets on Dubai and Waste Management Open final round scores versus Super Bowl player performances. Several of these assume the players make cuts to play Sunday...

My favorites:

McIlroy final-round birdies (Pick 'Em) vs. Rob Gronkowski receptions
Marshawn Lynch rushing yards (-11.5) vs. Sergio Garcia final-round score in Dubai
Tiger Woods final-round score in Phoenix (-5.5) vs. Julian Edelman receiving yards
Robert Turbin rushing attempts (-0.5) vs. Woods final-round birdies

Sadly, there were no bets involving the number of new versions of his kidnapping story Robert Allenby will tell vs. Tom Brady pass attempts, or Tiger Woods tooth losses by cameramen vs. Russell Wilson fumbles.


Video: On The Rocks At The Palmer Course, Two Final Times

A four-way tie for the lead includes Erik Compton, Michael Putnam, Justin Thomas and Bill Haas heading into Sunday's Humana Challenge with Matt Kuchar one back after a poor finish. Besides Humana's departure after Sunday's final round and the Palmer course leaving the rota, there's a very good chance this is the last year they will play a course hugging the rocky Santa Rosa mountains.

Anyone who recalls Lanny Wadkins and Craig Stadler's epic Hope Classic playoff at Indian Wells or some of the down-the-stretch fun at the Palmer course will lament the loss of this eye-catching once-a-year hazard.

In the meantime, we have two weird shots off the rocks Sunday by James Hahn and Scott Piercy. Both cases appeared to benefit from a deadening effect when hitting the mountainside. How, is the question?

Hahn’s 143-yard tee shot that rolls just past the cup to 3 feet on the par-3 17th hole where he made the putt for birdie.

Piercy’s shot hitting the rock ledge and where the cameraman rightly anticipates the bounce the ball should have taken. Piercy ends up making the 8-foot putt for birdie.


Video: Branden Grace Making Eagle, Qatar Masters 

South African Branden Grace picked up a nice win in the Commercial Bank Qatar Masters Saturday thanks in part to driving the blind 16th green. (Will Gray on the win).

And as Jason Sobel reminds us, in all of the hyping of young players Grace's name gets left out way too often. Grace moves into the world top 50 with the win, meaning he has an annuity of sorts that could free him up just enough to make the leap to elite status.

Earlier this week Grace hit an incredible recovery shot. Kyle Porter with the Vine.

But Sunday's clutch drive of the 16th green, which gasp, is obstructed by a dune! A blind and driveable par-4 green. What's not to love?


Mr. Cub And Golf

Ed Sherman empties his notebook of stellar Ernie Banks golf anecdotes, including the late Mr. Cub's affinity for watching the majors and getting to Augusta for the 1997 Masters.

Sherman writes:

It wasn’t the last time Ernie and I talked about golf. He loved the game and practically lived at Cog Hill, Chicago’s top public course, during the summer.

If his motto for baseball was “Let’s play two,” I’m sure it was “Let’s play 36″ for golf.

Ernie hardly was a casual fan of the pro game. Whenever we would meet, usually at Cog Hill, he wanted to talk about the majors. He always knew all the venues for that year and enjoyed handicapping the field.

Of course, Ernie always wanted to get the latest on Woods. It is hard to believe Woods had a bigger fan. He definitely didn’t have one who hit 512 homers.


Sunday vs. Monday Finishes Against The NFL: Ratings Watch

In this week's ratings listing from Douglas Pucci, we get to see how the Monday finish at Kapalua fared versus Sunday's Sony Open conclusion (both on Golf Channel). The PGA Tour’s Monday finish concept for the season-opening Hyundai Tournament of Champions has not been popular with many, but the numbers for the live telecasts suggest it's best to get out of the NFL's way.

Even though the Hyundai TOC finished its sudden-death playoff as Monday night's college football national championship game between Ohio State and Oregon started, the final round averaged 409,000 viewers (0.3) over a four-hour Monday telecast.

Meanwhile the Sunday conclusion to the Sony Open, played against the AFC Championship game and with Jimmy Walker coasting to victory, drew an average of just 167,000 viewers (0.1) over a two-plus hour telecast. Prior to that, a two-hour NBC telecast featuring the Sony leaders as they started play and going against the end of the NFC Championship game, delivered a respectable .4 and averaged 640,000 viewers.

To underscore the power of the NFL, Saturday's Sony Open third round telecast on Golf Channel (over four hours) delivered 438,000 (0.3).

The week prior, Sunday's TOC third round played against NFL playoff games fared somewhat better than the Sony finale, with the third round drawing a 300,000 average (0.2). Saturday's second round from Kapalua averaged 376,000 viewers (0.3).

Pucci's ratings January 18th breakdown at Awful Announcing.


Peter Oosterhuis Retires From Broadcasting

A twenty-year presence on CBS and Golf Channel, Peter Oosterhuis will be best remembered for providing a steady presence during his Masters coverage of hole 17. Considering the number of pivotal moments taking place there, his retirement leaves a huge hole in CBS's coverage.

Oosterhuis has been a major presence in golf telecasting over the last two decades who knew when to lend drama to a situation. He never oversold the magnitude of a moment and provided a former player's perspective that will be missed. Best of luck, Peter!

From CBS:


After a 20-year career as a golf analyst for CBS Sports and Golf Channel, Peter Oosterhuis has announced his retirement from broadcasting.

“Golf has been a big part of my life ever since I was a little boy growing up in England and I thank CBS and Golf Channel for allowing me to continue in the sport after my playing days were over,” said Oosterhuis. “I feel it is the right time to step away to focus on things in life that I have always wanted to do.”

“Peter has been a valuable member of our golf team for almost 20 years and we wish him nothing but the best,” said Sean McManus. “We will miss his unique style and insightful analysis that he brought to each broadcast.”

Oosterhuis joined CBS Sports’ golf announce team full-time in 1998.  He began his United States broadcasting career in 1995 with Golf Channel covering the first two events to ever air on the network.  Oosterhuis competed for 11 years on the PGA Tour (1975-86).  Before joining the PGA Tour he played worldwide on the European Tour, amassing more than 20 victories, including the 1973 British PGA Championship, the 1973 and 1974 French Open and the 1981 Canadian Open.  Oosterhuis also played on six European Ryder Cup teams from 1971-81.


Houston Golf Association Taking Over Gus Wortham Park GC

You may recall a few months back the Houston City Council was grappling with whether to convert the 107-year-old Gus Wortham Golf Course into a botanic garden.

So it's exciting to see the Houston Golf Association finalizing a deal to take over the course, renovate it and add to the facilities assuming they can generate $5 million by the end of 2015. The eventual price tag will be steep but the results will be worth it considering the courses legacy.

The full press release:

City approves plans by HGA to operate historic Gus Wortham Golf Course

HOUSTON (January 22, 2005) — Houston City Council unanimously approved a proposal from the Houston Golf Association to lease, manage and restore historic Gus Wortham Park Golf Course. The vote took place on Jan. 21 at council's regular meeting at City Hall in downtown Houston.

Gus Wortham Park Golf Course is the oldest continually operating 18-hole course in Texas and west of the MIssissippi River. The 107-year-old course was the original Houston Country Club.

"We are extremely proud to have this opportunity to preserve and improve the facilities at Gus Wortham Park Golf Course," said Steve Timms, president/CEO of the Houston Golf Association, a 501c (3) non-profit organization best known for annually conducting the Shell Houston Open PGA TOUR event.

The agreement with the City of Houston calls for HGA to generate $5 million by the end of 2015 at which time the HGA would begin operational responsibility at the course. Among the improvements planned are space for junior golf programming, including but not limited to, The First Tee of Greater Houston. New clubhouse, multi-use buildings and new driving range are on the drawing board. Total cost of the project over time ranges from $12-$15 million.

Gus Wortham Park Golf Course is the second City of Houston-owned property that Houston Golf Association will manage. In the fall of 2014 HGA began operating F.M. Law Park, which includes a 9-hole course constructed especially for youngsters in 2000.

In 2014 The First Tee of Greater Houston reached more than 155,000 youngsters with youth development programming through its school program delivered in physical education classes and at its green grass facilities spread throughout the area. The First Tee of Greater Houston is the largest chapter in terms of total community outreach out of more than 170-plus chapters in a worldwide network.

"We appreciate the confidence city officials have in the Houston Golf Association to see this project through," said Timms.


PGA West Palmer Course Saying Goodbye This Week

While Humana says goodbye to the old Bob Hope Classic this weekend, the tournament also faces the loss of what has become an iconic host course in the PGA West Palmer Course.

Larry Bohannan reminds us that the tournament has played there since 1988 and except for a three year absence in the 1990s, has been played annually. After the tournament's ill-fated move to The Classic Club, the Palmer was welcomed back by all in large part because of the exciting finishes it produces.

Bohannan reviews many of the great moments there, including David Duval's 59, Peter Jacobsen's win there and Phil Mickelson's two victories.

Officials have been quiet about a replacement venue for the Palmer and the Nicklaus Private course, which is also out.

In his notes column,'s Bob Harig suggests that one option may be the public PGA West venues across the street.

La Quinta Country Club, which is one of the three current venues, is expected to stay. It is part of the tournament this year for the 50th time. A possibility could be two other courses at PGA West, the Nicklaus Tournament course and the TPC Stadium, which sits across the street from the current host venues.


Roundup: Days One And Two 2015 PGA Show

Just based on the Morning Drive's coverage there was a noticeable uptick in energy and bodies at day two of the 2015 PGA Show after day one conveyed an, uh, mellow vibe. A few folks on-site confirmed what was visible on Golf Channel in the day two improvement.’s Live From The PGA Show micro-blog focuses on some of the more fun and offbeat products, starting with Sun Mountain's Reflex push cart

Luke Kerr-Dineen also looks at the $995 golf bike and Ryan Herrington profiles the Aeroe GolfPod.

Jim Achenbach reports at on the Most Innovative Concept Award winner, Mike Jones's $30 Tour View glasses to help with head stability.

Adam Schupak on the splash made by G/Fore launching high-end clothes to go with the previously launched shoes by founder and designer Mossimo Giannull.

Morning Drive’s visits to Srixon, Ping, Titleist and Scotty Cameron also provided an opportunity to do a white balance check on the backs of the Acushnet sales force. And their visits to TaylorMade, Callaway and Bridgestone Golf.

And their visit with the new Ben Hogan Golf team. Golfweek's Achenbach offers his first reaction to the new Hogan irons both aesthetically and functionally.

What Koehler is doing is simple and perhaps revolutionary. There is no 6-iron in the new Hogan scheme. In fact, there are no traditional numbers of any kind, eliminating the concept of 1-iron through 9-iron. The numbers are replaced by lofts.

Morning Drive also featured some fun niche products during Wednesday's coverage, including Matt Ginella's stop by the Ship Sticks booth for an interview with CEO Nick Coleman that covers some of their pricing and methodology.

Callaway has a 21st century online presence this year, with this blog of all their coverage. On the whimsical side is their XR Speed Read Challenge with visitors to the booth.

Harry Arnett talks to Lydia Ko and David Leadbetter at Callaway’s Live Studio. Yesterday he interviewed Annika Sorenstam, CEO Chip Brewer and Gary Woodland.

Full Swing Golf announced an endorsement deal with Tiger Woods and Woods Tweeted about it. Jason Crook reports.

And finally, Mark Aumann has a good story on GolfBoard, with testimonials from demo day folks who tried it and some video as well. has this image gallery from the day as well as links to related galleries. also posts a nice Instagram compilation of product closeups along with galleries for Wednesday. Many other galleries of Titlest, Adidas and Nike events can be found at their photos page.