Paulsen at Sports Media Watch reports some good news for PGA Tour ratings of late, even with a tape-delayed final round telecast from Hilton Head.
The RBC Herirage drew a final round 2.3 and finished up 77%.
The nine-year high marks a dramatic turnaround from last year, when final round ratings were the lowest since at least 1996. It is just the latest strong performance for the PGA Tour, coming on the heels of a 10-year high for the final round of the Houston Open and record ratings for the Tampa Bay championship in March.
Five of the past six final round PGA Tour telecasts — including The Masters — have had double-digit increases in ratings and viewership.