As the trainers start prepping unis and lockers for the arrival of NFL stars (that's a cover!), July is close enough to NFL Training Camp Preview time that the first of this year's six Johnny Manziel covers could have been used.
But mercifully Sports Illustrated appears to have remembered their heritage of great Open Championship covers and put Rory McIlroy on the front of the "book."
Thomas Lovelock has captured him looking trim and very 21st century.
Ed Sherman thought the cover took a jab at the PGA Championship by already hyping next year's Masters and Rory's run at the career Grand Slam.